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RE/MAX is accelerating the integration of AI and cutting-edge technology to transform how agents engage with clients, generate leads, and deliver results. Initiatives like Max AI, MaxRefer, MaxEngage, and HomeView leverage real-time data, personalized marketing, and AI-driven tools to streamline the homeownership experience and empower its agents. Leading this innovation is Travis Saxton, EVP of Strategy at RE/MAX, who has spearheaded the rollout of these technologies, including AI-powered training through Sky AI and SkyStudio, redefining the future of real estate by combining human connection with next-generation tools.
Mortgage professionals are navigating one of the most challenging origination markets in recent history. Still, cutting mortgage rates would not be the end-all solution to pacify markets that many claim it to be. While lower rates might temporarily ease borrower costs or support home purchases, they would also expose the housing industry to further risk without meaningfully addressing core issues, like supply shortages or long-term affordability.