Leadership Insights

Become a Category of One: Maximize Your Referrals 

Become a Category of One: Maximize Your Referrals It’s still all about the relationship. Why do sales associates spend billions of dollars buying leads and chasing strangers? The research is clear. Buyers and sellers prefer to work with someone they know, like, and trust. That’s why, according to REAL Trends 2018 Consumer Study, some 92 […]