Cathy Franklin

Real Estate News

From local to global: RE/MAX’s Chris Lim on the next era of real estate relationships HW+

Real estate has always been a people-first business, but in today’s market, relationships are being redefined by technology, data, and global reach. Few leaders understand this balance better than Chris Lim, RE/MAX’s Chief Growth Officer. In this conversation, Lim shares how human connection, innovation, and brand trust continue to shape the next era of real estate.

• RE/MAX accelerates real estate innovation with AI and technology HW+

• VA loans rise as housing market shifts toward buyers HW+

• Reimagining a real estate icon: Inside the RE/MAX brand refresh HW+

• Bridging the gap: How intergenerational living is combating senior isolation and the housing crisis HW+

• One overlooked pitfall of owning a home that  – with your intervention – can cultivate clients for life HW+

Housing Market News

Will cutting mortgage rates fix the housing market? HW+

Mortgage professionals are navigating one of the most challenging origination markets in recent history. Still, cutting mortgage rates would not be the end-all solution to pacify markets that many claim it to be. While lower rates might temporarily ease borrower costs or support home purchases, they would also expose the housing industry to further risk without meaningfully addressing core issues, like supply shortages or long-term affordability.

• How 7% mortgage rates will change housing for a decade HW+

• While the Austin housing market isn’t sizzling, agents say it is still warm HW+

• Weekly active inventory growth still too slow HW+

• As insurance costs rise, Florida homeowners are given a new option HW+

• Pending home sales pick up in February: NAR HW+