{"id":702,"date":"2019-07-25T16:50:00","date_gmt":"2019-07-25T16:50:00","guid":{"rendered":"https:\/\/preprod.realtrends.com\/blog\/2019\/07\/25\/tech-roundup-ibuyer-solution-and-new-marketing-platform\/"},"modified":"2025-03-13T02:07:02","modified_gmt":"2025-03-13T02:07:02","slug":"tech-roundup-ibuyer-solution-and-new-marketing-platform","status":"publish","type":"post","link":"https:\/\/preprod.realtrends.com\/blog\/2019\/07\/25\/tech-roundup-ibuyer-solution-and-new-marketing-platform\/","title":{"rendered":"Tech Roundup: iBuyer Solution and New Marketing Platform"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-56441 size-full\" src=\"https:\/\/preprod.realtrends.com\/blog\/wp-content\/uploads\/sites\/9\/2021\/01\/Zavvie-Logo.png\" alt=\"zavvie\" width=\"400\" height=\"146\"><\/p>\n<p><strong>zavvie Releases Complete iBuyer Solution for Brokerages:&nbsp;<\/strong><a href=\"https:\/\/zavvie.com\/\">zavvie<\/a>, the Kayak of iBuyers, announced the release of the industry\u2019s first end-to-end brokerage iBuyer solution with its Offer Optimizer\u2122 suite. The suite includes a completely revamped version of zavvie\u2019s proprietary instant offer comparison tool powered by advanced technology. A key addition to the Offer Optimizer\u2122 suite is an online property profile questionnaire that makes it easy for sellers to receive instant offers from multiple iBuyers at the same time.&nbsp;zavvie\u2019s Offer Optimizer\u2122 upgrades and new features secure zavvie\u2019s place as a one-of-a-kind offering: the leader in instant offer aggregation, iBuyer data, and consumer-facing proprietary technology.<\/p>\n<p><!--more--><\/p>\n<p>Hornung notes, \u201cIt\u2019s not agents against iBuyers. It\u2019s agents and iBuyers working together to benefit sellers. iBuyers are another group of potential buyers, and for some sellers, they\u2019re a great option. Savvy listing agents are bringing the iBuyers to the table for their clients. We\u2019re increasingly seeing that home sellers want the convenience and speed of an instant offer, but also want the guidance and counsel of a local agent. After all, it\u2019s still the biggest transaction in most people\u2019s lives. It\u2019s nice to have a hand to hold.\u201d<\/p>\n<p>To learn more visit<a href=\"http:\/\/zavvie.com\/\">&nbsp;&nbsp;zavvie.com<\/a>.<\/p>\n<p>&nbsp;<\/p>\n<p><strong><img loading=\"lazy\" decoding=\"async\" class=\"alignleft  wp-image-50931\" src=\"https:\/\/preprod.realtrends.com\/blog\/wp-content\/uploads\/sites\/9\/2021\/01\/Boomtown-Logo.png\" alt=\"boomtown\" width=\"366\" height=\"91\">BoomTown Announces Two New Solutions:&nbsp;<\/strong>BoomTown, the leading sales and marketing platform for real estate professionals, is excited to announce two new solutions, Success Assurance, and Marketing Central self-service advertising.<\/p>\n<p>Success Assurance offers the perfect mix of tools and services to handle lead generation, lead qualification, and lead management, serving transaction-ready prospects to agents. Specifically, Success Assurance:<\/p>\n<ul>\n<li>Combines BoomTown\u2019s CRM technology with RealContact\u2019s texting capabilities, and a new calling service<\/li>\n<li>Acts as an extension of a real estate team, with an ISA-like concierge responding to new leads 24\/7, within 90 seconds<\/li>\n<li>Enables agents to work with transaction-ready leads<\/li>\n<li>Leads are engaged and nurtured for up to one year from registration<\/li>\n<li>Clients can customize scripts, monitor conversations and jump in at any time.<\/li>\n<\/ul>\n<p>BoomTown is also introducing Marketing Central, allowing clients to generate more leads and listing opportunities through a self-serve advertising portal. Marketing Central offers clients the ability to:<\/p>\n<ul>\n<li>Build advertising campaigns through channels such as Instagram and Facebook to highlight active listings, promote open houses, and showcase successfully sold properties.<\/li>\n<li>Create dynamic ads for real estate (DARE) to generate content that a lead would be most interested in<\/li>\n<li>Prove value to seller clients by showing how many prospects have viewed a listing<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>zavvie Releases Complete iBuyer Solution for Brokerages:&nbsp;zavvie, the Kayak of iBuyers, announced the release of the industry\u2019s first end-to-end brokerage iBuyer solution with its Offer Optimizer\u2122 suite. The suite includes a completely revamped version of zavvie\u2019s proprietary instant offer comparison tool powered by advanced technology. A key addition to the Offer Optimizer\u2122 suite is an [&hellip;]<\/p>\n","protected":false},"author":15802,"featured_media":4822,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3255],"tags":[],"coauthors":[],"class_list":["post-702","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-archive"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.4 (Yoast SEO v26.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Tech Roundup: iBuyer Solution and New Marketing Platform<\/title>\n<meta name=\"description\" content=\"Zavvie and Boomtown introduced two new projects. 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