{"id":696,"date":"2019-08-01T08:41:00","date_gmt":"2019-08-01T08:41:00","guid":{"rendered":"https:\/\/preprod.realtrends.com\/blog\/2019\/08\/01\/how-to-build-a-100-referral-real-estate-career\/"},"modified":"2025-03-13T02:06:54","modified_gmt":"2025-03-13T02:06:54","slug":"how-to-build-a-100-referral-real-estate-career","status":"publish","type":"post","link":"https:\/\/preprod.realtrends.com\/blog\/2019\/08\/01\/how-to-build-a-100-referral-real-estate-career\/","title":{"rendered":"Agent Cynthia Baker On How to Build a 100% Referral Real Estate Career"},"content":{"rendered":"<\/p>\n

How to Build a 100% Referral Real Estate Career<\/h2>\n

<\/p>\n

 <\/p>\n<\/p>\n

\n \"real Cynthia Baker (right) and her assistant Jenny Fosgate\n<\/div>\n<\/p>\n

 <\/p>\n

There\u2019s not one way to go about a real estate career. Some agents choose to buy leads<\/a>, some work on cultivating current relationships and still others choose to work with builders or banks. No matter which path you choose, says Cynthia Baker, a sales associate with Lois Schneider Real Estate<\/a> in Summit, N.J., it\u2019s all about helping people.<\/p>\n

For Baker, who ranked No. 28 individuals by sales volume in the 2019 REAL Trends + Tom Ferry America’s Best Real Estate Professionals Rankings<\/a>, her business is 100 percent referral. T<\/a>hat means concentrating on building personal relationships. \u201cIt\u2019s really simple. I approach my prospects in a way that I would like to be approached. This is more of a service job than a sales job. I focus on helping people make a life.\u201d<\/p>\n

While Baker says she has no real strategy, she does have a unique approach to cultivating her current database. \u201cI am a good matchmaker. I\u2019ve set up a lot of marriages,\u201d she laughs. However, her matchmaking also extends into real estate. For Baker, she says, \u201cit\u2019s about staying involved in people\u2019s lives,\u201d which comes naturally to her. \u201cI don\u2019t send out any marketing about me ever. I\u2019ve never sent out a postcard. That stuff to me is junk mail.\u201d<\/p>\n

Here are some things she does to build relationship and friendships with buyers, sellers, and prospects:<\/strong><\/p>\n

    \n
  1. Attend and schedule events.<\/strong> Baker will have driveway playdates with young moms and dads where they can bring their kids to play. \u201cI get chalk and toys and it\u2019s an easy way for people to informally meet,\u201d she says. Baker will also attend as many parties as she can and invite customers over so they can meet one another. \u201cI attend my past and current customers\u2019 kids\u2019 games. I go to concerts.\u201d<\/li>\n
  2. Hire a good assistant.<\/strong> Baker has had a real estate career for more than 27 years, and it\u2019s difficult to cultivate relationships with so many people over so many years. But, says Baker, with the help of an assistant, she is able to organize everything. \u201cWe are constantly texting and she is keeping my calendar straight,\u201d says Baker. \u201cIt\u2019s like staying in touch with family. You just do it.\u201d<\/li>\n
  3. Schedule prospecting.<\/strong> While her assistant keeps her schedule in check, Baker also spends every free second texting, calling or reaching out to people in her database. \u201cSometimes I sit in the car and it\u2019s nonstop texts and phone calls,\u201d she says.<\/li>\n
  4. Get involved in your community.<\/strong> \u201cI am lucky enough to live in the town where I work. I am very involved in the community and my church. People see me a lot as I walk for exercise,\u201d Baker says, adding that \u201ctouching people\u2019s lives just happens organically because I’m out there engaged with the community.\u201d<\/li>\n<\/ol>\n

    Overall, Baker says, \u201cIt\u2019s really about honest communication at all times and being authentically engaged. Be present with people. Treat others as you would like to be treated. It\u2019s really that simple.\u201d<\/p>\n<\/p>\n

    \"\"<\/p><\/p>\n","protected":false},"excerpt":{"rendered":"

    How to Build a 100% Referral Real Estate Career<\/p>\n","protected":false},"author":15802,"featured_media":4822,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3255],"tags":[],"coauthors":[],"class_list":["post-696","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-archive"],"acf":[],"yoast_head":"\nAgent Cynthia Baker On How to Build a 100% Referral Real Estate Career<\/title>\n<meta name=\"description\" content=\"There\u2019s not one way to go about a real estate career. 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