{"id":678,"date":"2019-08-08T15:56:00","date_gmt":"2019-08-08T15:56:00","guid":{"rendered":"https:\/\/preprod.realtrends.com\/blog\/2019\/08\/08\/how-realtor-jennifer-spencer-got-100-google-gold-star-reviews\/"},"modified":"2025-03-13T02:06:41","modified_gmt":"2025-03-13T02:06:41","slug":"how-realtor-jennifer-spencer-got-100-google-gold-star-reviews","status":"publish","type":"post","link":"https:\/\/preprod.realtrends.com\/blog\/2019\/08\/08\/how-realtor-jennifer-spencer-got-100-google-gold-star-reviews\/","title":{"rendered":"How Team Leader Jennifer Spencer Earned More Than 100 Five Star Reviews"},"content":{"rendered":"<h1>How To Get Google Reviews<\/h1>\n<h1>The Real Estate Gold Star Treatment<\/h1>\n<p><em>Jennifer Spencer, team lead and owner\/broker of Spencer Properties in Raleigh, North Carolina, shares the approach to customer service that earned her company more than 100 five-star reviews on Google. <\/em><\/p>\n<p><!--more--><\/p>\n<p>As one of the top real estate firms in the Triangle of North Carolina, Spencer Properties has built a reputation as a trusted source. Collectively, the 15-member team averages about 180 sales per year. She ranked No. 50 Teams By Side in North Carolina in the <a href=\"https:\/\/www1.realtrends.com\/best-real-estate-agents-north-carolina\">REAL Trends + Tom Ferry America&#8217;s Best Real Estate Professionals and No. 32 Teams By Volume<\/a>.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-large wp-image-59255\" src=\"https:\/\/preprod.realtrends.com\/blog\/wp-content\/uploads\/sites\/9\/2021\/01\/spencerteam-1024x402-1.jpg\" alt=\"\" width=\"1024\" height=\"402\"><\/p>\n<p>Clients have said: \u201c[When] relocating to a new area, it is important to have someone in your corner who can help you \u2026 Spencer Properties went out of their way to help us\u201d and \u201cIf you want a team that will work with you and will do what it takes to get your home sold, then look no further.\u201d<\/p>\n<p>Here are their keys to success:<\/p>\n<ul>\n<li>\n<h2>Celebrate Every Sale<\/h2>\n<\/li>\n<\/ul>\n<p>For every listing that sells, Spencer Properties places a giant golden yellow star in the front yard. The stars, which are die-cut out of corrugated plastic and attached to a metal yard sign, have turned into a prized emblem for homeowners around town. \u201cWe have a reputation for putting those stars up quickly and doing it again and again,\u201d Spencer says. \u201cWe put \u2018SOLD\u2019 and however many days it took to sell the listing and people have really responded to it. When we ask people why they decided to call us, the answer we hear over and over is: \u2018I see your sold stars and I want a sold star in my yard.\u2019\u201d<\/p>\n<ul>\n<li>\n<h2>Establish a Niche<\/h2>\n<\/li>\n<\/ul>\n<p>The majority of the team\u2019s clients are owners of high-end 15- to 30-year-old suburban homes. \u201cThe neighborhoods are a mix of townhouses, little houses, and big houses,\u201d Spencer says. \u201cIt\u2019s a good niche but higher-end homes are a little harder to sell, especially if they are at the point where they need updates to compete against new construction.\u201d Many are from an era when ornate designs and dark cabinets were popular, which Spencer says makes them look dated. \u201cWe provide a great professional stager who goes in and says, \u2018Let\u2019s switch your gold and brown countertops for quartz, paint your cherry cabinets white and replace [the hardware] with chrome.\u2019 Our goal is to do the necessary updates so the listing sells for top dollar.\u201d<\/p>\n<ul>\n<li>\n<h2>Hold Mega Open Houses<\/h2>\n<\/li>\n<\/ul>\n<p>The Spencer team believes every open house should be memorable, so they do it up right with live music, drinks and hors d&#8217;oeuvres. \u201cWe have flags and signs that guide people all the way there, like South of the Border does [along the interstate],\u201d Spencer says. \u201cAttendance has grown from an average of eight people to 30 or 40, and that produces new clients.\u201d Two team members attend each open house: one to register guests at the front door before entry, and one inside to answer questions.<\/p>\n<h2>\u2022 Fine-Tune the Team<\/h2>\n<p>Spencer says everyone on her team focuses on the job they do best. \u201cMy listing broker doesn\u2019t do lead generation calls, for example, and my inspection specialist only does inspections. My service people are excellent but they aren\u2019t salespeople. Also, most of the team is on salary and that has made our retention level high.\u201d<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>How To Get Google Reviews The Real Estate Gold Star Treatment Jennifer Spencer, team lead and owner\/broker of Spencer Properties in Raleigh, North Carolina, shares the approach to customer service that earned her company more than 100 five-star reviews on Google.<\/p>\n","protected":false},"author":16175,"featured_media":4822,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3255],"tags":[],"coauthors":[],"class_list":["post-678","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-archive"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO 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