{"id":590,"date":"2019-11-05T06:45:00","date_gmt":"2019-11-05T06:45:00","guid":{"rendered":"https:\/\/preprod.realtrends.com\/blog\/2019\/11\/05\/building-a-great-real-estate-organization\/"},"modified":"2025-03-13T02:05:35","modified_gmt":"2025-03-13T02:05:35","slug":"building-a-great-real-estate-organization","status":"publish","type":"post","link":"https:\/\/preprod.realtrends.com\/blog\/2019\/11\/05\/building-a-great-real-estate-organization\/","title":{"rendered":"Building a Great Real Estate Organization"},"content":{"rendered":"

Building a Great Real Estate Organization<\/h2>\n

In every real estate organization, you have a hard worker, a likable, efficient person on your leadership team that you have nagging doubts about. However, you prefer to push those thoughts away. After all, you tell yourself, they work hard, and everyone likes them. Great, you\u2019ve got someone who fits your culture, but your brokerage can\u2019t truly get ahead until you position that person in the right seat on the bus.<\/p>\n

<\/p>\n

I see this quite frequently at brokerages who struggled through the down market thanks to employees who stuck by them\u2014maybe even took a pay cut. The employee wore multiple hats; after all, brokerages were barely getting by. They didn\u2019t have money to hire, so the people in the office took on more responsibility, and now you\u2019re loyal to them.<\/p>\n

\n

First Who, Then What\u2014get the right people on the bus\u2014is a concept developed in the book Good to Great<\/a>, by Jim Collins. Those who build great organizations make sure they have the right people on the bus and the right people in the key seats before they figure out where to drive the bus.<\/p>\n

They always think first about who and then about what. When facing chaos and uncertainty, and you cannot possibly predict what\u2019s coming around the corner, your best strategy is to have a busload of people who can adapt to and perform brilliantly no matter what happens next. Great vision without great people is irrelevant.<\/p>\n<\/blockquote>\n

No one can predict the changes that will come our way in the industry. But, you can build a team that is ready to capitalize on those changes. According to the book, Good to Great, \u201cThe good-to-great leaders understood three simple truths. First, if you begin with \u201cwho,\u201d rather than \u201cwhat,\u201d you can more easily adapt to a changing world. If people join the bus primarily because of where it is going, what happens if you get ten miles down the road and you need to change direction? You\u2019ve got a problem. But if people are on the bus because of who else is on the bus, then it\u2019s much easier to change direction.\u201d<\/p>\n

Take a good look at the people who make up your leadership team<\/a> and support staff. Chances are you know the people who aren\u2019t in the right seats. The only way to truly market proof your business is to analyze the strengths and weaknesses of all leaders to ensure they are adaptable and can bring your business to the next level, no matter what changes are thrown their way.<\/p>\n

\"\"<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

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