{"id":537,"date":"2020-01-03T20:59:00","date_gmt":"2020-01-03T20:59:00","guid":{"rendered":"https:\/\/preprod.realtrends.com\/blog\/2020\/01\/03\/real-estate-pros-how-to-get-the-most-out-of-a-networking-event\/"},"modified":"2025-03-13T02:04:52","modified_gmt":"2025-03-13T02:04:52","slug":"real-estate-pros-how-to-get-the-most-out-of-a-networking-event","status":"publish","type":"post","link":"https:\/\/preprod.realtrends.com\/blog\/2020\/01\/03\/real-estate-pros-how-to-get-the-most-out-of-a-networking-event\/","title":{"rendered":"Real Estate Pros: How to Get the Most Out of a Networking Event"},"content":{"rendered":"

Real Estate Pros: How to Get the Most Out of a Networking Event<\/h2>\n<\/p>\n
\n \"Felicia Felicia Beltran\n<\/div>\n

<\/p>\n

Felicia Beltran reveals the top mistakes that agents make when networking, and tells how to break through these barriers. <\/em><\/p>\n

Felicia Beltran attends 10-15 major events every year, participates in a weekly networking group, and is very active on social media, the latter of which is her number one lead nurturing tool. \u201cFor me, it\u2019s about making the connections in person,\u201d says Beltran, a REALTOR with RE\/MAX Associates<\/a> in Pueblo, Colo., \u201cand then nurturing and fostering those relationships through social media.\u201d<\/p>\n

A National Association of Hispanic Real Estate Professionals (NAHRP<\/a>) board member, Beltran credits her participation in group events\u2014despite the distance she travels to get there\u2014with helping to build her client pipeline. At the most recent meeting, she met a title company professional who within days referred her to a new client.<\/p>\n

 <\/p>\n

Here are the top three mistakes that agents make when networking, and how to break through these barriers:<\/strong><\/p>\n

    \n
  1. They\u2019re not intentional about it. <\/strong>This is where Beltran says agents tend to go wrong. \u201cThey just pop in here and there without a goal in mind,\u201d she says. \u201cThey don\u2019t think about it as a full-circle investment.\u201d Good questions to ask yourself include: What events should I attend? What is my objective? Who will be there? How will I approach and network with them?<\/li>\n
  2. They stick to what they know.<\/strong> Mingling only with the people you already know is a costly mistake. Break out of your shell and create a reason for follow-up at a later date. \u201cI see a lot of agents talking to the same people and never branching out,\u201d says Beltran, who tells agents to bring along a stack of business cards and to be prepared to hand them all out. \u201cDon\u2019t be afraid to put yourself out there.\u201d<\/li>\n
  3. They don\u2019t dress the part.<\/strong> It doesn\u2019t matter if it\u2019s a major national event, a morning networking meeting, or a casual Sunday BBQ, you have to put your best foot forward at every event. That means dressing the part and always looking professional. \u201cTreat it like a job interview,\u201d Beltran advises. \u201cThat means no stumbling in late, no wrinkled clothing, and make sure your nametag is straight.\u201d<\/li>\n<\/ol>\n

    Finally, Beltran also tells agents to always ask for the business. \u201cWhy put yourself out there if you\u2019re not going to ask upfront: Do you know anyone looking to buy or sell?\u201d she says. \u201cWhen you have the courage to ask, people will be more willing to keep you top of mind.\u201d<\/p>\n

    \n {{cta(‘a95db50c-87e5-4dde-91cb-3e915197d339’)}}
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