{"id":509,"date":"2020-01-30T13:31:00","date_gmt":"2020-01-30T13:31:00","guid":{"rendered":"https:\/\/preprod.realtrends.com\/blog\/2020\/01\/30\/tech-news-roundup-keller-expands-3d-tours-are-a-hit-plus-news-from-realogy-matterport-and-inside-real-estate\/"},"modified":"2025-03-13T02:04:29","modified_gmt":"2025-03-13T02:04:29","slug":"tech-news-roundup-keller-expands-3d-tours-are-a-hit-plus-news-from-realogy-matterport-and-inside-real-estate","status":"publish","type":"post","link":"https:\/\/preprod.realtrends.com\/blog\/2020\/01\/30\/tech-news-roundup-keller-expands-3d-tours-are-a-hit-plus-news-from-realogy-matterport-and-inside-real-estate\/","title":{"rendered":"Tech & News Roundup: Keller Expands, 3D Tours are a Hit, plus news from Realogy, Matterport and Inside Real Estate"},"content":{"rendered":"
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Keller Williams Expands in Latin America and Caribbean <\/strong><\/p>\n

Keller Williams<\/a><\/u> is expanding further across Latin America with new master franchises in Honduras and Turks and Caicos.<\/p>\n

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\u201cWe have a strong foundation of agents supporting consumers on their home and commercial real estate buying, selling and leasing journeys across Latin America,\u201d said William E. Soteroff, president, Keller Williams Worldwide, the international division of Keller Williams.<\/p>\n

Led by Regional Operating Principal Raul Martinez, the Keller Williams master franchise in Honduras is currently initializing operations. The master franchise in the Turks and Caicos is also in the midst of launching and is led by Regional Operating Principal Terry Meneley.<\/p>\n

For more information, visit kwworldwide.com<\/a>.<\/p>\n

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New Study Shows Property Buyers and Sellers Overwhelmingly Prefer Listings with 3D Tours<\/strong><\/h3>\n

Matterport<\/a> announced the results of a new study that shows U.S. real estate buyers and sellers are no longer satisfied with static photos and would overwhelmingly opt for a more immersive experience.<\/p>\n

The survey polled 1,000 U.S. property buyers and 1,000 U.S. property sellers. Nearly 80 percent of property buyers and sellers would switch to a real estate agent offering immersive 3D tours of listed properties.<\/strong> Millennial and Gen Z respondents are overwhelmingly in favor of more immersive listings. For instance, 83 percent of Millennials <\/strong>and 94 percent of Gen Zs would switch to an agent offering these services, <\/strong>compared to 63 percent of Gen Xers.<\/strong> Not only would they switch, but 87 percent of sellers and 86 percent of buyers would recommend these agents to their friends.<\/p>\n

Similarly, an extraordinary 99.4 percent of sellers reported <\/strong>that offering an immersive 3D tour would improve the competitive edge <\/strong>of their property listing. Moreover, 89 percent of sellers believe their listings would perform better (i.e. sell faster) if it featured an immersive virtual walk-through tour.<\/strong> Of the sellers surveyed, 88 percent reported that they would prefer to work with a realtor who could offer an immersive 3D tour of their property over ones that couldn\u2019t. These sellers are ready to take actual steps today, with 80 percent saying they would switch to an agent\/agency who offered 3D capture services over ones who could only offer photography services.<\/p>\n

For more information: https:\/\/matterport.com\/industries\/real-estate<\/a>.<\/p>\n

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Weichert Partners with Inside Real Estate<\/strong><\/h3>\n

Weichert has partnered with Inside Real Estate to bring the myWeichert, powered by kvCORE, platform to its more than 13,000 sales associates and affiliated agents across the country. This customized technology solution will enable agents to conduct every part of their business leveraging the most robust lead generation tools on the market, coupled with AI-driven, behavioral nurturing to maximize engagement with both new business and sphere of influence contacts.<\/p>\n

Weichert\u2019s latest technology investment is in line with the company\u2019s \u2018best of both worlds\u2019 approach of providing the perfect combination of innovative tools and high-touch coaching based on real-world experience in order to support its sales associates.<\/p>\n

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For more information: www.weichert.com<\/a><\/u>, www.insiderealestate.com<\/a><\/p>\n

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HomeLight Launches Cash CloseTM and Elite AgentTM <\/strong><\/h3>\n

HomeLight announced today the launch of two programs: Cash Close and Elite Agent. <\/p>\n