{"id":4756,"date":"2024-12-06T20:30:02","date_gmt":"2024-12-06T20:30:02","guid":{"rendered":"https:\/\/preprod.realtrends.com\/blog\/2024\/12\/06\/trading-money-for-time-is-the-key-to-hitting-your-annual-sales-goals\/"},"modified":"2025-03-14T14:37:28","modified_gmt":"2025-03-14T14:37:28","slug":"trading-money-for-time-is-the-key-to-hitting-your-annual-sales-goals","status":"publish","type":"post","link":"https:\/\/preprod.realtrends.com\/blog\/2024\/12\/06\/trading-money-for-time-is-the-key-to-hitting-your-annual-sales-goals\/","title":{"rendered":"Trading money for time is the key to hitting your annual sales goals"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\" id=\"h-troy-palmquist-offers-strategies-to-help-you-leverage-your-resources-and-create-more-time-for-the-things-that-matter-most-right-now\">Troy Palmquist offers strategies to help you leverage your resources and create more time for the things that matter most right now<\/h2>\n\n\n\n<p>Like many agents, you may have spent last year retrenching, scaling back, working on systems and processes, and diving deeper into your database. Now, the action plan starts to take place to hit those annual goals.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/preprod.realtrends.com\/blog\/wp-content\/uploads\/sites\/9\/2024\/12\/Trading-money-for-time-is-the-key-to-hitting-your-annual-sales-goals-1.png?w=1024\" alt=\"Trading money for time is the key to hitting your annual sales goals (1)\" class=\"wp-image-92235\"\/><\/figure>\n\n\n\n<p>For some agents, the goal may be to hire their first employee and get back some of their time. &#8220;Trading money for time,&#8221; or using your financial resources to essentially &#8220;buy&#8221; more free time by delegating tasks to others, is one of the first steps to scaling a business and prioritizing balance between your professional and personal lives.<\/p>\n\n\n\n<p>How much is in your annual budget that you can allocate to this new hire? What is the return on investment that you are expecting \u2014 two or three times the cost? How many transactions would be required to get back to breakeven?&nbsp;<\/p>\n\n\n\n<p>Maybe you\u2019re not looking to fill the time you\u2019ve gained from your new hire. Maybe for you it really is all about getting the time back \u2014 not doing additional work. How much are you willing to pay to have that time to spend with family and friends, on wellness and self-care, on hobbies or other interests?<\/p>\n\n\n\n<p>Many people spend their business-building years eating junk on the go, drinking too much, and sleeping too little. Maybe you need to trade money for time that would allow you to get a checkup, hit the gym, work with a nutritionist or begin therapy. Taking care of your business starts with taking care of yourself; maybe it\u2019s time to make yourself a priority.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-consider-a-specialist-vs-a-generalist\">Consider a specialist vs. a generalist<\/h2>\n\n\n\n<p>While the old advice was to hire an administrative assistant or virtual assistant who can do many different tasks, consider whether you\u2019d get more bang for your buck from a specialist. Maybe you need a full-time video editor, social media manager, transaction coordinator, buyer\u2019s agent \u2014 the possibilities when trading money for time and expertise are virtually endless.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-consider-professional-vs-personal-help\">Consider professional vs. personal help<\/h2>\n\n\n\n<p>Maybe you feel like you\u2019ve got your office life covered, but your home, which should be a haven, is falling apart. For you, trading money for time may be more about having a housekeeper, a pool cleaner, a landscaper, a personal chef or a service that handles your family\u2019s laundry.&nbsp;<\/p>\n\n\n\n<p>How much time do you get back by outsourcing some of these activities? What is your hourly rate vs. the hourly rate of a competent service provider to take care of these tasks?<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-your-money-for-time-checklist\">Your money-for-time checklist<\/h2>\n\n\n\n<p>Want to be sure you\u2019re making a good trade? Here\u2019s how to determine what to spend your money on when you\u2019re buying back your time.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><img loading=\"lazy\" decoding=\"async\" alt=\"unchecked\" src=\"https:\/\/preprod.realtrends.com\/blog\/wp-content\/uploads\/sites\/9\/2025\/03\/AD_4nXckqUaIS81WgzhCK0bmr_30Eg7VCbxrO2b1KbAC6hGTsosEGAoWsZNOSR2vFtfVZOyd3BgUDUVWFlNnqxQiOSFjagJShR2uWMZaR2fpuGTOXdWoyMPiLXZSVkIkmvUiQBb94rRfYQ.png\" width=\"17\" height=\"17\">Make a plan for the problem or need that is most pressing and most frequently top-of-mind<\/li>\n\n\n\n<li><img loading=\"lazy\" decoding=\"async\" alt=\"unchecked\" src=\"https:\/\/preprod.realtrends.com\/blog\/wp-content\/uploads\/sites\/9\/2025\/03\/AD_4nXeb-m05dcu_kcXXpOLT55NqUCuwj0PaVXb7BFQ18xelsYn6fQXeKn6_Us8hVDI9_vpR59-bR9GJ2VZVomJgveBE8fatROKc4_VmAzpqa8_-punXUhpRu6q1rtYPTvsi59zcONaKRQ.png\" width=\"17\" height=\"17\">Determine how much time you are currently spending on that problem or need<\/li>\n\n\n\n<li><img loading=\"lazy\" decoding=\"async\" alt=\"unchecked\" src=\"https:\/\/preprod.realtrends.com\/blog\/wp-content\/uploads\/sites\/9\/2025\/03\/AD_4nXdUUwj5ou0EZZcY0XUZbEXQHqIaoxbpJvOaf3scjP8JTOwRUYGhIkB2mEYHa6Uji_WGzyo1_Rpeuo7k2LB2PV6c-OWcMYCxuEHLOEalJ31PLCE7aKjCMs_nvIQau12cS-Cs1MFNGg.png\" width=\"17\" height=\"17\">Make a plan for what you will do daily with the time you are saving<\/li>\n\n\n\n<li><img loading=\"lazy\" decoding=\"async\" alt=\"unchecked\" src=\"https:\/\/preprod.realtrends.com\/blog\/wp-content\/uploads\/sites\/9\/2025\/03\/AD_4nXc5peQMQXvevrlYkbIH28QomH1IdLZ_QavUaQ26jyxu_N8rpqhgivzZpwWb05k2U3oxgZ08w45y6Fg8tYCmaIiQo9VQCW2xZUYrBw9QUABb_y5fM0hXnuSQaEAUzGnTKmQLpyR8gA.png\" width=\"17\" height=\"17\">Determine whether you\u2019re expecting a financial return on investment and determine how you will track it<\/li>\n\n\n\n<li><img loading=\"lazy\" decoding=\"async\" alt=\"unchecked\" src=\"https:\/\/preprod.realtrends.com\/blog\/wp-content\/uploads\/sites\/9\/2025\/03\/AD_4nXfE7ySZEysgtE0p_RkGNW3RQDmibdolj01lPxLM5BwQnUg2V5AY_mp6EH8xTGWHHE_cBuoGFzybHVOgReQwBhexSFML6CLAoSHLnwuljz-DTFkedE3cMBW4Fu8d1GNAiD634CEp.png\" width=\"17\" height=\"17\">Remember to build in time and energy for getting your new assistant, freelancer or service provider up to speed so that you don\u2019t get discouraged during the early stages of your planning.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-learning-from-the-experiences-of-others\">Learning from the experiences of others<\/h2>\n\n\n\n<p>In his recent<a href=\"http:\/\/theteamsreport.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"> Teams Report<\/a>, RealScout\u2019s Andrew Flachner said that they had \u201cfound that the most common early hires were marketing, transaction management, and admin.\u201d As you start to put together your plan, ask colleagues and mentors for guidance on roles that they have hired for. Different roles may result in different outcomes and different timeframes for searching and onboarding.<\/p>\n\n\n\n<p>In a recent<a href=\"https:\/\/www.linkedin.com\/posts\/troy-palmquist-326bba6_as-a-team-leader-what-was-the-first-role-activity-7265724434416623616-h1GQ?utm_source=share&amp;utm_medium=member_desktop\"> LinkedIn post<\/a>, I posed the question, &#8220;As a team leader, what was the first role or position you hired for? Did you hire someone locally or choose a virtual assistant, and how did this decision impact your team\u2019s growth?&#8221;&nbsp;<\/p>\n\n\n\n<p><strong>Here are the responses:<\/strong><\/p>\n\n\n\n<p><strong><em>Joey Bergandi<\/em><\/strong><em>: &#8220;First role was a VA! Focus on online presence first.<\/em>&#8220;<\/p>\n\n\n\n<p><strong><em>Ed Kaminsky<\/em><\/strong><em>: &#8220;The first position as an agent I hired was a personal assistant to handle anything that was taking my time away from connecting with my clients. When scaling as a team leader, finding a great sales leader, team motivator was the first hire.<\/em>&#8220;<\/p>\n\n\n\n<p><strong><em>Kenny Truong<\/em><\/strong><em>: &#8220;Hired a virtual assistant my second year in business!! Was a game changer to load her up with all the great marketing ideas and projects I learned from conferences.<\/em>&#8220;<\/p>\n\n\n\n<p><strong><em>Dylan Nonoaka<\/em><\/strong><em>: &#8220;Transaction coordinator. Local licensed agent, so they could also be an assistant for licensed activities.<\/em>&#8220;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-where-to-find-the-help-you-need\">Where to find the help you need<\/h2>\n\n\n\n<p>There are great freelancer platforms and virtual assistant companies out there, depending on your needs and your budget. From finance to bookkeeping to graphic design and editing, whether hiring a personal assistant or marketing coordinator, some of these placement companies even have areas of specialization built into their model, including specialists in the real estate industry. These include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.officebeacon.com\/industries_list\/real-estate-outsourcing-new\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Office Beacon<\/a>: Offers services for listing management, transaction coordination, appointment booking and CRM updates<\/li>\n\n\n\n<li><a href=\"https:\/\/www.myoutdesk.com\/industries\/real-estate-virtual-assistants\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">MyOutDesk<\/a>: Offers services for administrative tasks, inside sales and prospecting, real estate marketing, lead generation and follow-up, and transaction coordination<\/li>\n\n\n\n<li><a href=\"https:\/\/transactly.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Transactly<\/a>: Provides industry-leading transaction services and tech-enabled transaction coordinators.<\/li>\n<\/ul>\n\n\n\n<p>Another great resource comes from newer agents in your office or those who have seen production drop. They can be a very valuable resource for buyer showings, open houses and many other activities.&nbsp;<\/p>\n\n\n\n<p>Finally, don\u2019t forget to equip your new hires with the tools they need to create their own leverage. For large teams or brokerages, or for teams that aspire to grow their brand,<a href=\"https:\/\/www.maxadesigns.com\/real-estate\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"> MAXA Designs<\/a> is a great alternative to hiring a full-time graphic artist while still creating and maintaining a beautiful brand with an array of professional-level content and resources. It\u2019s a really easy platform for agents to use or have your admin or VA do the work in the platform on the agents\u2019 behalf. (<strong>Author\u2019s note:<\/strong> This is a product that I have personally used and couldn\u2019t live without.)<\/p>\n\n\n\n<p>Whether you\u2019re leveraging a tech option, an in-house staffer or an outsourced service provider, the answer to many of your frustrations and worries lies with giving up the DIY lifestyle and asking for the help you need. Trade your money for more time and see how it boosts your business in 2025.<\/p>\n\n\n\n<p>\\\\<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignleft size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/preprod.realtrends.com\/blog\/wp-content\/uploads\/sites\/9\/2024\/11\/Troy-Palmquist-Author-Image-1.png\" alt=\"Troy-Palmquist-Author-Image-1\" class=\"wp-image-92194\" style=\"width:133px;height:auto\"\/><\/figure><\/div>\n\n\n<p>Troy Palmquist is a visionary in real estate and proptech, known for his innovative leadership and strategic insights. As the founder of HomeCode Advisors, he helps proptech companies and real estate teams navigate today\u2019s market with cutting-edge solutions. Previously, Troy served as Director of Growth for eXp California and VP of Growth and Product Marketing for eXp Realty. He also founded boutique indie brokerages The Address and DOORA, both of which redefined client-centric service and agent empowerment. A contributing author and&nbsp;frequent speaker, Troy frequently shares his expertise on technology, growth, marketing and industry innovation. Email Troy at <a href=\"mailto:troy@homeadvisors.com\" target=\"_blank\" rel=\"noreferrer noopener\">troy@homeadvisors.com<\/a>.<\/p>\n\n\n\n<p><em><em>This column does not necessarily reflect the opinion of HousingWire\u2019s \/ RealTrends Verified&#8217;s editorial department and its owners.<\/em><\/em> <em>To contact the editor responsible for this piece:&nbsp;<a href=\"mailto:nate@hwmedia.com\" target=\"_blank\" rel=\"noreferrer noopener\">nate@hwmedia.com<\/a>.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Troy Palmquist offers strategies to help you leverage your resources and create more time for the things that matter most right now Like many agents, you may have spent last year retrenching, scaling back, working on systems and processes, and diving deeper into your database. Now, the action plan starts to take place to hit [&hellip;]<\/p>\n","protected":false},"author":39636,"featured_media":14264,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3260],"tags":[],"coauthors":[3185],"class_list":["post-4756","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-real-estate-agent"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.4 (Yoast SEO v26.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Trading money for time is the key to hitting your annual sales goals - RealTrends - Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/preprod.realtrends.com\/blog\/2024\/12\/06\/trading-money-for-time-is-the-key-to-hitting-your-annual-sales-goals\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Trading money for time is the key to hitting your annual sales goals\" \/>\n<meta property=\"og:description\" content=\"Troy Palmquist offers strategies to help you leverage your resources and create more time for the things that matter most right now Like many agents, you may have spent last year retrenching, scaling back, working on systems and processes, and diving deeper into your database. 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