{"id":4719,"date":"2023-09-29T16:08:21","date_gmt":"2023-09-29T16:08:21","guid":{"rendered":"https:\/\/preprod.realtrends.com\/blog\/2023\/09\/29\/47-year-old-florida-indie-brokerage-joins-re-max\/"},"modified":"2025-03-13T02:53:04","modified_gmt":"2025-03-13T02:53:04","slug":"47-year-old-florida-indie-brokerage-joins-re-max","status":"publish","type":"post","link":"https:\/\/preprod.realtrends.com\/blog\/2023\/09\/29\/47-year-old-florida-indie-brokerage-joins-re-max\/","title":{"rendered":"47-year-old Florida indie brokerage joins RE\/MAX"},"content":{"rendered":"\n<p>The allure of the name recognition of large national brands is causing <a href=\"https:\/\/preprod.housingwire.com\/articles\/long-island-indie-brokerage-joins-century-21\/\" target=\"_blank\" rel=\"noreferrer noopener\">many independent brokerages to affiliate<\/a> as <a href=\"https:\/\/preprod.housingwire.com\/mortgage-rates\/\" target=\"_blank\" rel=\"noreferrer noopener\">mortgage rates rise<\/a> and <a href=\"https:\/\/preprod.housingwire.com\/housing-market\/\" target=\"_blank\" rel=\"noreferrer noopener\">housing inventory<\/a> remains low. Ocala, <a href=\"https:\/\/preprod.housingwire.com\/tag\/florida\/\" target=\"_blank\" rel=\"noreferrer noopener\">Florida<\/a>-based <strong>Foxfire Realty<\/strong> is the latest firm to join a national brand, announcing its move to <strong><a href=\"https:\/\/preprod.housingwire.com\/tag\/re-max\/\" target=\"_blank\" rel=\"noreferrer noopener\">RE\/MAX<\/a><\/strong> on Wednesday.<\/p>\n\n\n\n<p>The brokerage, which was founded in 1976 by Gene Boone, will now be known as <strong>RE\/MAX Foxfire<\/strong>. Gene Boone will continue to run the firm with his business partner and grandson Owen Boone.<\/p>\n\n\n\n<p>\u201cThe RE\/MAX national ad campaign and breadth of the brand is a notable benefit,\u201d the elder Boone said in a statement. \u201cOur market is popular with out-of-state buyers and agents relocating from other states. They are not familiar with the Foxfire name and are looking for something they\u2019re familiar with. Aligning with RE\/MAX gives us the best of both worlds \u2013 an international brand with local roots.\u201d<\/p>\n\n\n\n<p>Foxfire cited RE\/MAX\u2019s technology offerings as a major draw to the brand.<\/p>\n\n\n\n<p>\u201cWe were completely blown away by the <a href=\"https:\/\/preprod.housingwire.com\/tag\/technology\/\" target=\"_blank\" rel=\"noreferrer noopener\">tools and technology<\/a> and the culture of RE\/MAX,\u201d Owen Boone, RE\/MAX Foxfire\u2019s vice president and director of operations, said in a statement. \u201cIt\u2019s very difficult to be an unaffiliated brokerage right now and compete with franchises who offer technology and training. RE\/MAX\u2019s toolbox is so impressive; joining RE\/MAX for agent development, education, technology and marketing is going to benefit our agents and their clients in a big way.\u201d<\/p>\n\n\n\n<p>RE\/MAX Foxfire has <a href=\"https:\/\/preprod.housingwire.com\/tag\/real-estate-agents\/\" target=\"_blank\" rel=\"noreferrer noopener\">165 agents<\/a>, who collectively closed nearly $400 million in sales volume in 2022, according to the brokerage. The firm has four offices \u2014 two in Ocala, one in Summerfield and one in Lady Lake. The Boones are planning on opening a third Ocala office later this fall, which will focus on assisting buyers and sellers of equestrian properties.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Gene Boone founded Foxfire Realty in 1976, but now he has affiliated his Ocala, Florida-based firm with RE\/MAX.<\/p>\n","protected":false},"author":34740,"featured_media":4822,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3255],"tags":[],"coauthors":[1760],"class_list":["post-4719","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-archive"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.4 (Yoast SEO v26.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>47-year-old Florida indie brokerage joins RE\/MAX - RealTrends - Blog<\/title>\n<meta name=\"description\" content=\"Gene Boone founded Foxfire Realty in 1976, but now he has affiliated his Ocala, Florida-based firm with RE\/MAX.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/preprod.realtrends.com\/blog\/2023\/09\/29\/47-year-old-florida-indie-brokerage-joins-re-max\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"47-year-old Florida indie brokerage joins RE\/MAX\" \/>\n<meta property=\"og:description\" content=\"Gene Boone founded Foxfire Realty in 1976, but now he has affiliated his Ocala, Florida-based firm with RE\/MAX.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/preprod.realtrends.com\/blog\/2023\/09\/29\/47-year-old-florida-indie-brokerage-joins-re-max\/\" \/>\n<meta property=\"og:site_name\" content=\"RealTrends - 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