{"id":4709,"date":"2023-09-25T21:42:33","date_gmt":"2023-09-25T21:42:33","guid":{"rendered":"https:\/\/preprod.realtrends.com\/blog\/2023\/09\/25\/opinion-if-change-was-easy-everyone-would-do-it\/"},"modified":"2025-03-13T02:53:00","modified_gmt":"2025-03-13T02:53:00","slug":"opinion-if-change-was-easy-everyone-would-do-it","status":"publish","type":"post","link":"https:\/\/preprod.realtrends.com\/blog\/2023\/09\/25\/opinion-if-change-was-easy-everyone-would-do-it\/","title":{"rendered":"Opinion: If change was easy, everyone would do it"},"content":{"rendered":"\n

I don\u2019t think many people would disagree that 2023 has been a year full of challenging landscapes and uneasy terrain for many real estate<\/a> brokerages.

Many brokers and agents expected the summer housing market<\/a> to help save the year. But for a lot of local markets, that summer sun didn\u2019t shine so brightly. As we approach fall and winter, some companies are having to make some hard choices and painful changes \u2013 that is, of course, the companies that are still in business.

The big question is, \u201cHow do you make hard changes without losing agents<\/a> or losing face?\u201d

Spoiler: I don\u2019t have the answer. However, let’s look at some ways to help mitigate backlash when you do have to make tough calls. <\/p>\n\n\n\n

Offer alternatives<\/h2>\n\n\n\n

My No. 1 rule when axing a program is to try to have an alternative in the wings. Even if a piece of tech or a marketing<\/a> initiative is relatively unpopular, there is invariably someone who loved it and will be upset that it\u2019s gone.

While you can\u2019t please everyone, try to show your agents that you’re attempting to solve a problem and not just saving money<\/a>. In my experience, people get more upset when they aren\u2019t clear on your motivations, and they’ll make their own assumptions. <\/p>\n\n\n\n

Rip off the bandage<\/h2>\n\n\n\n

Sometimes, we avoid making difficult decisions. Those delays can occasionally make things worse than taking action right away.

Keeping toxic employees is a great example of this. They say, \u201cone bad apple spoils the bunch.\u201d That statement holds true when it comes to work culture. A toxic person will spread their negative attitude to all corners of the company.

The same can be true for a bad tech suite. The longer you keep it, the worse things get. Ripping off the bandage, while painful in the short-term, is the preferable ending.<\/p>\n\n\n\n

Own your narrative<\/h2>\n\n\n\n

If there is one thing this industry is known for it\u2019s gossip. News travels fast, but bad news practically travels at light speed. If you have to make some unpopular changes in your brokerage, expect people to talk about it.

The more public the changes, like closing or right-sizing an office, the louder the comments will be. Arm your agents and staff with talking points on why this is the best course of action for the brokerage and how it will benefit them.

Depending on the relationship you have with your people, you can be vulnerable. Maybe the choice was down to close the office or lay off employees. You can humanize the situation by sharing that. It shows that you value people over property. If you can win the buy-in of your folks, it doesn\u2019t really matter what everyone else says. <\/p>\n\n\n\n

Final thoughts<\/h2>\n\n\n\n

These are just three of the many things you can do to smooth things over when difficult choices cross your path. No one likes to show weakness or appear as a failure. However, as we learned from the Great Recession<\/a>, brokerages that made swift changes and adapted fared much better than the ones who let ego dictate the course of action.

It\u2019s not fun to be in a position of making tough choices. In this business, it really is the strong that survive. Sometimes, that strength comes at a price that seems too high at the time. Only you can know what\u2019s best for your business. At the end of the day, you have to feel that you made the right decisions when the time came.  

Stephen Meadows is COO of Coldwell Banker Premier<\/strong> in Virginia, a firm that was named a 2023 RealTrends GameChangers<\/strong><\/a> for its growth in transaction side percentage over the past five years.<\/em><\/p>\n\n\n\n

To contact the author of this story:
Stephen Meadows at stephenmeadows@premiermove.com<\/a>

To contact the editor responsible for this story:
Deborah Kearns at deborah@hwmedia.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

As we approach the end of the year, some brokerages will need to make hard choices and painful changes. Here’s how to minimize the backlash.<\/p>\n","protected":false},"author":39478,"featured_media":4822,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3255],"tags":[],"coauthors":[2569],"class_list":["post-4709","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-archive"],"acf":[],"yoast_head":"\nOpinion: If change was easy, everyone would do it - RealTrends - Blog<\/title>\n<meta name=\"description\" content=\"As we approach the end of the year, some brokerages will need to make hard choices and painful changes. 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