{"id":4662,"date":"2023-08-29T14:52:00","date_gmt":"2023-08-29T14:52:00","guid":{"rendered":"https:\/\/preprod.realtrends.com\/blog\/2023\/08\/29\/13-video-marketing-best-practices-for-your-real-estate-business\/"},"modified":"2025-03-13T02:52:47","modified_gmt":"2025-03-13T02:52:47","slug":"13-video-marketing-best-practices-for-your-real-estate-business","status":"publish","type":"post","link":"https:\/\/preprod.realtrends.com\/blog\/2023\/08\/29\/13-video-marketing-best-practices-for-your-real-estate-business\/","title":{"rendered":"13 video marketing best practices for your real estate business"},"content":{"rendered":"\n<p>When it comes to <a href=\"https:\/\/preprod.housingwire.com\/tag\/marketing\/\">marketing<\/a> your <a href=\"https:\/\/preprod.housingwire.com\/tag\/real-estate\/\">real estate<\/a> business, video is king. Global statistics from 2023 show that people watch videos for an average of 100 minutes a day, with <a href=\"https:\/\/preprod.housingwire.com\/tag\/millennials\/\">millennials<\/a> \u2014 the largest share of home buyers in the U.S. \u2014 spending 10 to 20 hours a week watching videos.&nbsp;<\/p>\n\n\n\n<p>From short Instagram reels to long videos on YouTube, video is here to stay. Here are 13 video marketing best practices for your real estate business.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-1-understand-your-audience\">1. Understand your audience<\/h2>\n\n\n\n<p>Your video marketing strategy starts with your audience.&nbsp;<\/p>\n\n\n\n<p>You wouldn&#8217;t show the same scary movie to a 5-year-old as you would a 25-year-old. Videos for your real estate business are no different.&nbsp;<\/p>\n\n\n\n<p>Watch <a href=\"https:\/\/retipster.com\/2021youtubers\/\">videos on YouTube<\/a> aimed at <a href=\"https:\/\/preprod.housingwire.com\/tag\/luxury-real-estate\/\">luxury<\/a> home buyers and compare it with ones tailored to first-time home buyers. Chances are good the script, the angles and the highlighted features will be very different.<\/p>\n\n\n\n<p>Ask yourself:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Who am I selling to?<\/li>\n\n\n\n<li>What are their priorities?<\/li>\n\n\n\n<li>What do they need to know?<\/li>\n\n\n\n<li>How can I meet their needs?<\/li>\n<\/ul>\n\n\n\n<p>Create your videos accordingly.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-2-tell-a-story\">2. Tell a story<\/h2>\n\n\n\n<p>It\u2019s easy to click away from a boring video that rambles on and on without a point. To capture a viewer\u2019s attention, you need to tell a story about the property you&#8217;re showing. The story might highlight the historical features of the home or explain how a starter home helped buyers build their lives together.&nbsp;<\/p>\n\n\n\n<p>Whatever it is, tell a tale that keeps them on your page. Just like an in-person walkthrough, viewers need to see themselves in the home to imagine how they will make it their own.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-3-use-better-technology\">3. Use better technology&nbsp;<\/h2>\n\n\n\n<p>If you are marketing a home with expansive grounds, beautiful architectural details or gorgeous scenery, invest in a drone and learn how to use it properly. Drones capture details that regular photos cannot. They also reveal the scope of a large property and illustrate clearly where outbuildings and other landmarks lie in relation to the main house and the homes around it.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-4-add-virtual-walkthroughs\">4. Add virtual walkthroughs<\/h2>\n\n\n\n<p>Record and post virtual walkthroughs for potential buyers. Your written listing is easier to visualize if it\u2019s accompanied by a narrated walkthrough, especially if the viewer can move and turn in each room. Virtual tours can also highlight the exterior of the home, plus neighborhood features and amenities.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-5-spend-time-in-production\">5. Spend time in production<\/h2>\n\n\n\n<p>There\u2019s a time and a place for a quick Instagram reel, but in some cases, you\u2019ll need a beautifully produced video. Invest in good video equipment and spend time editing your footage. If it&#8217;s in your budget, then hire a professional videographer or purchase quality editing software.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-6-choose-an-appropriate-length\">6. Choose an appropriate length<\/h2>\n\n\n\n<p>Whether you&#8217;re posting drone tours, virtual walkthroughs or TikTok videos, size matters. In many cases, home buyers want to see short clips, not a 15-minute video. If each room in a listing deserves 15 minutes of fame, break it up into shorter clips. Aim for two-minute clips, especially on Instagram and TikTok. Try not to exceed five minutes.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-7-utilize-seo\">7. Utilize SEO<\/h2>\n\n\n\n<p><a href=\"https:\/\/preprod.realtrends.com\/blog\/articles\/an-agents-crash-course-to-seo-best-practices\/\" target=\"_blank\" rel=\"noreferrer noopener\">Search engine optimization<\/a>, which determines where a website appears on the search results page, is critical in the age of video. Most organic search results list the top three links as videos, and you want to be as close to the top of that list as possible.&nbsp;<\/p>\n\n\n\n<p>On <a href=\"https:\/\/preprod.housingwire.com\/tag\/youtube\/\">YouTube<\/a>, this means:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Adding keywords in the description of the video<\/li>\n\n\n\n<li>Naming your video with keywords<\/li>\n\n\n\n<li>Tagging topics relevant to your video<\/li>\n\n\n\n<li>Customizing a thumbnail<\/li>\n<\/ul>\n\n\n\n<p>Captioning videos on Instagram and TikTok is also helpful, as is using relevant hashtags in the optimized comment section of the video.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-8-optimize-for-mobile\">8. Optimize for mobile<\/h2>\n\n\n\n<p>Because <a href=\"https:\/\/www.statista.com\/statistics\/507513\/frequency-of-internet-use-for-home-searching-usa-by-age-group\/\">99% of homeowners<\/a> begin their search online, your videos must be viewable on a variety of devices. This means optimizing for mobile. Optimizing for mobile streamlines the content so it isn\u2019t cluttered or hard to navigate on a smaller screen. Optimized videos won\u2019t have lags, skips or take forever to load either.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-9-don-t-forget-a-call-to-action\">9. Don\u2019t forget a call to action&nbsp;<\/h2>\n\n\n\n<p>When a potential home buyer finishes watching your video, what do you want them to do? Most viewers wait for instructions, and if you don\u2019t provide a call to action, they\u2019ll keep scrolling. Consider directing viewers to contact information or asking a question and requesting answers in the comment section.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-10-share-across-platforms\">10. Share across platforms<\/h2>\n\n\n\n<p><a href=\"https:\/\/preprod.realtrends.com\/blog\/articles\/how-to-best-serve-gen-z-and-millennial-homebuyers\/\" target=\"_blank\" rel=\"noreferrer noopener\">Millennials <\/a>loves YouTube, and <a href=\"https:\/\/preprod.housingwire.com\/tag\/gen-z\/\">Gen Z<\/a> scrolls TikTok, but both are potential homeowners you want to reach. Market to different generations by sharing <a href=\"https:\/\/preprod.realtrends.com\/blog\/articles\/4-types-of-videos-for-agents-to-produce\/\" target=\"_blank\" rel=\"noreferrer noopener\">videos<\/a> across platforms, where possible. For example, the same company owns Facebook and Instagram, meaning one simple click posts in both places.&nbsp;<\/p>\n\n\n\n<p>You might need to tweak the description or add tags for different platforms, but sharing across the big three \u2014 YouTube, Facebook and <a href=\"https:\/\/preprod.housingwire.com\/tag\/instagram\/\">Instagram<\/a> \u2014 casts a suitably wide net for potential clients. Don\u2019t forget to share videos with your email list, too.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-11-engage-with-viewers\">11. Engage with viewers<\/h2>\n\n\n\n<p>Good or bad, the comment section of any video can be illuminating, heartbreaking and infuriating. Don\u2019t ignore it. Engage in a professional way with the people who reach out to you. Many home buyers want to see how a <a href=\"https:\/\/listwithclever.com\/average-real-estate-commission-rate\/\">real estate agent<\/a> handles conflict and roadblocks. Engagement builds relationships and trust \u2014 exactly what you need to <a href=\"https:\/\/www.nar.realtor\/using-digital-video-as-a-marketing-tool\">build your business<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-12-analyze-and-improve\">12. Analyze and improve<\/h2>\n\n\n\n<p>Don\u2019t post a video, answer a few comments and walk away. Use simple analytics tools to determine how your video is performing in reach, views and conversions.&nbsp;<\/p>\n\n\n\n<p>Specifically look at:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>How many people have seen the video<\/li>\n\n\n\n<li>How many people have clicked links or visited your profile<\/li>\n\n\n\n<li>How many people have contacted you via direct message or email<\/li>\n<\/ul>\n\n\n\n<p>If your numbers are low, your description or tags may need work. You won\u2019t know until you look carefully at what\u2019s working and what needs to change.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-13-keep-posting\">13. Keep posting<\/h2>\n\n\n\n<p>If the first video doesn\u2019t get a lot of traction, keep going. There is a lot of noise on the internet, and it can take time to build a following. Just like it takes multiple home showings to find the right buyer, it can take a series of videos before potential clients reach out. Keep posting high-quality videos, and your efforts will pay off.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Global statistics show that people watch videos for an average of 100 minutes a day, with millennials spending 10 to 20 hours a week.<\/p>\n","protected":false},"author":39478,"featured_media":4822,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3255],"tags":[],"coauthors":[36],"class_list":["post-4662","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-archive"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.4 (Yoast SEO v26.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>13 video marketing best practices for your real estate business - RealTrends - Blog<\/title>\n<meta name=\"description\" content=\"Global statistics show that people watch videos for an average of 100 minutes a day, with millennials spending 10 to 20 hours a week.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/preprod.realtrends.com\/blog\/2023\/08\/29\/13-video-marketing-best-practices-for-your-real-estate-business\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"13 video marketing best practices for your real estate business\" \/>\n<meta property=\"og:description\" content=\"Global statistics show that people watch videos for an average of 100 minutes a day, with millennials spending 10 to 20 hours a week.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/preprod.realtrends.com\/blog\/2023\/08\/29\/13-video-marketing-best-practices-for-your-real-estate-business\/\" \/>\n<meta property=\"og:site_name\" content=\"RealTrends - 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