{"id":4621,"date":"2023-08-10T20:31:59","date_gmt":"2023-08-10T20:31:59","guid":{"rendered":"https:\/\/preprod.realtrends.com\/blog\/2023\/08\/10\/opinion-the-invasion-of-the-flat-fee-low-cost-broker\/"},"modified":"2025-03-13T02:52:39","modified_gmt":"2025-03-13T02:52:39","slug":"opinion-the-invasion-of-the-flat-fee-low-cost-broker","status":"publish","type":"post","link":"https:\/\/preprod.realtrends.com\/blog\/2023\/08\/10\/opinion-the-invasion-of-the-flat-fee-low-cost-broker\/","title":{"rendered":"Opinion: The invasion of the flat-fee, low-cost real estate brokerage"},"content":{"rendered":"\n

Low-cost residential real estate brokerage<\/a> is not necessarily a new phenomenon. About 50 years ago, a trailblazer named Dave Liniger created the concept of \u201creal estate maximums,\u201d birthing RE\/MAX<\/strong>. RE\/MAX<\/a> was probably the most radical low-cost \u2018disruptor\u2019 this market has ever seen.  <\/p>\n\n\n\n

About 10 years later Gary Keller<\/a> founded Keller Williams, and it was KW that revolutionized the cap-commission model, which, for all intents and purposes, is a low-cost model. The flat-fee model has also been around for decades, but only in the last 10-15 years has it taken off.<\/p>\n\n\n\n

Are agents really keeping 100%?<\/h2>\n\n\n\n

Flat-fee brokers advertise themselves as 100% firms. Real estate agents under their flag get to keep 100% of the commission earned in a transaction. The way these firms make money is by charging a monthly fee and\/or a transaction fee. Some may also charge other fees for such things as Errors & Omissions insurance, desk rental, technology, etc. <\/p>\n\n\n\n

In reality, agents<\/a> are keeping somewhere between 92 to 98 cents on the dollar with these flat-fee firms. While not truly a 100% take, agents who hang their licenses with these firms are generally keeping more than agents listing and selling with firms that have the more traditional commission models. <\/p>\n\n\n\n

Flat-fee firms climbing up the brokerage rankings <\/h2>\n\n\n\n

Interestingly, in 2013 only five of the top 100 firms in the nation, according to the RealTrends 500<\/strong> rankings<\/a>, were flat-fee firms. In 2023, 10 years later, flat-fee firms now account for 16 of the top 100. By transactions last year, flat-fee firms did 12% of the closed business of the top 100, compared to 5% back in 2013. Put another way, in just 10 years, flat-fee firms have more than tripled their presence among the nation\u2019s top 100 firms, while growing their production by 129%.<\/p>\n\n\n\n

Incredibly flat-fee firms now account for six of the top 25 brokerage firms in the nation. United Real Estate<\/a><\/strong>, HomeSmart<\/strong>, Fathom<\/strong>, Realty ONE Group<\/strong>, West USA Realty<\/strong> and Samson Properties<\/strong><\/a> all have incredible growth stories since their respective beginnings.<\/p>\n\n\n\n

Not all industry stalwarts welcome this model<\/h2>\n\n\n\n

Not all in this industry are welcoming the burgeoning growth of flat-fee firms. Many of the incumbents do consider it an invasion, and the primary reason is the ‘flat-feers\u2019 role in the wholesale margin compression that\u2019s been whacking this industry.  <\/p>\n\n\n\n

Low-cost brokerage has kicked brokers in the teeth over the years. Before RE\/MAX, brokers were keeping between 30% to 50% of every commission dollar earned. With the national average retained company dollar now well under 13%, according to RTC Consulting’s latest benchmark report, there\u2019s no doubt it\u2019s been a grind.<\/p>\n\n\n\n

With flat-fee firms retaining a lot less than traditional firms, they need to operate lean and quickly get to scale to be economically feasible. Indeed, the fast-growing flat-fee brokerages that are permeating this industry are showing they have what it takes.  <\/p>\n\n\n\n

I think the flat-fee model is here to stay, and I suspect we\u2019ll continue to see this segment capture market share. Fortunately, this industry has room for every model, and if anything the flat-feer\u2019s are forcing their competition to be better.<\/p>\n\n\n\n

Scott Wright is a partner with RTC Consulting.<\/p>\n\n\n\n

This column does not necessarily reflect the opinion of RealTrends\u2019 editorial department and its owners.<\/em><\/p>\n\n\n\n

To contact the author of this story:
Scott Wright at swright@realtrends.com<\/a><\/p>\n\n\n\n

To contact the editor responsible for this story:
Tracey Velt at tracey@hwmedia.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Flat-fee brokers advertise themselves as 100% firms.\u00a0Agents under their flag get to keep 100% of the commission earned in a transaction.\u00a0<\/p>\n","protected":false},"author":39539,"featured_media":4822,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3255],"tags":[],"coauthors":[57],"class_list":["post-4621","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-archive"],"acf":[],"yoast_head":"\nOpinion: The invasion of the flat-fee, low-cost real estate brokerage - RealTrends - Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/preprod.realtrends.com\/blog\/2023\/08\/10\/opinion-the-invasion-of-the-flat-fee-low-cost-broker\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Opinion: The invasion of the flat-fee, low-cost real estate brokerage\" \/>\n<meta property=\"og:description\" content=\"Flat-fee brokers advertise themselves as 100% firms.\u00a0Agents under their flag get to keep 100% of the commission earned in a transaction.\u00a0\" \/>\n<meta property=\"og:url\" content=\"https:\/\/preprod.realtrends.com\/blog\/2023\/08\/10\/opinion-the-invasion-of-the-flat-fee-low-cost-broker\/\" \/>\n<meta property=\"og:site_name\" content=\"RealTrends - Blog\" \/>\n<meta property=\"og:image\" content=\"https:\/\/preprod.realtrends.com\/blog\/wp-content\/uploads\/sites\/9\/2025\/03\/9ced5ef4-69ab-4ba7-a7cd-ec49be7b274d.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Scott Wright\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Scott Wright\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/preprod.realtrends.com\/blog\/2023\/08\/10\/opinion-the-invasion-of-the-flat-fee-low-cost-broker\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/preprod.realtrends.com\/blog\/2023\/08\/10\/opinion-the-invasion-of-the-flat-fee-low-cost-broker\/\"},\"author\":{\"name\":\"Audrey Lee\",\"@id\":\"https:\/\/preprod.realtrends.com\/blog\/#\/schema\/person\/a558315681bd053246bda4e61b549e8b\"},\"headline\":\"Opinion: The invasion of the flat-fee, low-cost real estate brokerage\",\"datePublished\":\"2023-08-10T20:31:59+00:00\",\"dateModified\":\"2025-03-13T02:52:39+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/preprod.realtrends.com\/blog\/2023\/08\/10\/opinion-the-invasion-of-the-flat-fee-low-cost-broker\/\"},\"wordCount\":580,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/preprod.realtrends.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/preprod.realtrends.com\/blog\/2023\/08\/10\/opinion-the-invasion-of-the-flat-fee-low-cost-broker\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/preprod.realtrends.com\/blog\/wp-content\/uploads\/sites\/9\/2025\/03\/9ced5ef4-69ab-4ba7-a7cd-ec49be7b274d.png\",\"articleSection\":[\"Archive\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/preprod.realtrends.com\/blog\/2023\/08\/10\/opinion-the-invasion-of-the-flat-fee-low-cost-broker\/#respond\"]}],\"isAccessibleForFree\":\"False\",\"hasPart\":{\"@type\":\"WebPageElement\",\"isAccessibleForFree\":\"False\",\"cssSelector\":\".wp-block-housingwire-piano-member\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/preprod.realtrends.com\/blog\/2023\/08\/10\/opinion-the-invasion-of-the-flat-fee-low-cost-broker\/\",\"url\":\"https:\/\/preprod.realtrends.com\/blog\/2023\/08\/10\/opinion-the-invasion-of-the-flat-fee-low-cost-broker\/\",\"name\":\"Opinion: The invasion of the flat-fee, low-cost real estate brokerage - RealTrends - Blog\",\"isPartOf\":{\"@id\":\"https:\/\/preprod.realtrends.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/preprod.realtrends.com\/blog\/2023\/08\/10\/opinion-the-invasion-of-the-flat-fee-low-cost-broker\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/preprod.realtrends.com\/blog\/2023\/08\/10\/opinion-the-invasion-of-the-flat-fee-low-cost-broker\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/preprod.realtrends.com\/blog\/wp-content\/uploads\/sites\/9\/2025\/03\/9ced5ef4-69ab-4ba7-a7cd-ec49be7b274d.png\",\"datePublished\":\"2023-08-10T20:31:59+00:00\",\"dateModified\":\"2025-03-13T02:52:39+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/preprod.realtrends.com\/blog\/2023\/08\/10\/opinion-the-invasion-of-the-flat-fee-low-cost-broker\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/preprod.realtrends.com\/blog\/2023\/08\/10\/opinion-the-invasion-of-the-flat-fee-low-cost-broker\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/preprod.realtrends.com\/blog\/2023\/08\/10\/opinion-the-invasion-of-the-flat-fee-low-cost-broker\/#primaryimage\",\"url\":\"https:\/\/preprod.realtrends.com\/blog\/wp-content\/uploads\/sites\/9\/2025\/03\/9ced5ef4-69ab-4ba7-a7cd-ec49be7b274d.png\",\"contentUrl\":\"https:\/\/preprod.realtrends.com\/blog\/wp-content\/uploads\/sites\/9\/2025\/03\/9ced5ef4-69ab-4ba7-a7cd-ec49be7b274d.png\",\"width\":1200,\"height\":675,\"caption\":\"9ced5ef4-69ab-4ba7-a7cd-ec49be7b274d\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/preprod.realtrends.com\/blog\/2023\/08\/10\/opinion-the-invasion-of-the-flat-fee-low-cost-broker\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/preprod.realtrends.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Opinion: The invasion of the flat-fee, low-cost real estate brokerage\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/preprod.realtrends.com\/blog\/#website\",\"url\":\"https:\/\/preprod.realtrends.com\/blog\/\",\"name\":\"RealTrends - Blog\",\"description\":\"Empowering Real Estate Decisions with Trusted Insights.\",\"publisher\":{\"@id\":\"https:\/\/preprod.realtrends.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/preprod.realtrends.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/preprod.realtrends.com\/blog\/#organization\",\"name\":\"RealTrends - Blog\",\"url\":\"https:\/\/preprod.realtrends.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/preprod.realtrends.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/preprod.realtrends.com\/blog\/wp-content\/uploads\/sites\/9\/2025\/03\/cropped-RTV_Horizontal_logo_Blue.png\",\"contentUrl\":\"https:\/\/preprod.realtrends.com\/blog\/wp-content\/uploads\/sites\/9\/2025\/03\/cropped-RTV_Horizontal_logo_Blue.png\",\"width\":2321,\"height\":227,\"caption\":\"RealTrends - Blog\"},\"image\":{\"@id\":\"https:\/\/preprod.realtrends.com\/blog\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/preprod.realtrends.com\/blog\/#\/schema\/person\/a558315681bd053246bda4e61b549e8b\",\"name\":\"Audrey Lee\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/preprod.realtrends.com\/blog\/#\/schema\/person\/image\/aa6c72da6d3e1d8a54f797b064054afa\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/0ed958dcf8c9a7f75b0d18a7accf0171fd9902cdd08be6a05f7d2c81adb47ca8?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/0ed958dcf8c9a7f75b0d18a7accf0171fd9902cdd08be6a05f7d2c81adb47ca8?s=96&d=mm&r=g\",\"caption\":\"Audrey Lee\"},\"description\":\"Audrey Lee serves as the Magazine Editor at HW Media.\",\"url\":\"https:\/\/preprod.realtrends.com\/blog\/author\/audrey-lee\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Opinion: The invasion of the flat-fee, low-cost real estate brokerage - RealTrends - Blog","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/preprod.realtrends.com\/blog\/2023\/08\/10\/opinion-the-invasion-of-the-flat-fee-low-cost-broker\/","og_locale":"en_US","og_type":"article","og_title":"Opinion: The invasion of the flat-fee, low-cost real estate brokerage","og_description":"Flat-fee brokers advertise themselves as 100% firms.\u00a0Agents under their flag get to keep 100% of the commission earned in a transaction.\u00a0","og_url":"https:\/\/preprod.realtrends.com\/blog\/2023\/08\/10\/opinion-the-invasion-of-the-flat-fee-low-cost-broker\/","og_site_name":"RealTrends - Blog","og_image":[{"width":1200,"height":675,"url":"https:\/\/preprod.realtrends.com\/blog\/wp-content\/uploads\/sites\/9\/2025\/03\/9ced5ef4-69ab-4ba7-a7cd-ec49be7b274d.png","type":"image\/png"}],"author":"Scott Wright","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Scott Wright"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/preprod.realtrends.com\/blog\/2023\/08\/10\/opinion-the-invasion-of-the-flat-fee-low-cost-broker\/#article","isPartOf":{"@id":"https:\/\/preprod.realtrends.com\/blog\/2023\/08\/10\/opinion-the-invasion-of-the-flat-fee-low-cost-broker\/"},"author":{"name":"Audrey Lee","@id":"https:\/\/preprod.realtrends.com\/blog\/#\/schema\/person\/a558315681bd053246bda4e61b549e8b"},"headline":"Opinion: The invasion of the flat-fee, low-cost real estate brokerage","datePublished":"2023-08-10T20:31:59+00:00","dateModified":"2025-03-13T02:52:39+00:00","mainEntityOfPage":{"@id":"https:\/\/preprod.realtrends.com\/blog\/2023\/08\/10\/opinion-the-invasion-of-the-flat-fee-low-cost-broker\/"},"wordCount":580,"commentCount":0,"publisher":{"@id":"https:\/\/preprod.realtrends.com\/blog\/#organization"},"image":{"@id":"https:\/\/preprod.realtrends.com\/blog\/2023\/08\/10\/opinion-the-invasion-of-the-flat-fee-low-cost-broker\/#primaryimage"},"thumbnailUrl":"https:\/\/preprod.realtrends.com\/blog\/wp-content\/uploads\/sites\/9\/2025\/03\/9ced5ef4-69ab-4ba7-a7cd-ec49be7b274d.png","articleSection":["Archive"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/preprod.realtrends.com\/blog\/2023\/08\/10\/opinion-the-invasion-of-the-flat-fee-low-cost-broker\/#respond"]}],"isAccessibleForFree":"False","hasPart":{"@type":"WebPageElement","isAccessibleForFree":"False","cssSelector":".wp-block-housingwire-piano-member"}},{"@type":"WebPage","@id":"https:\/\/preprod.realtrends.com\/blog\/2023\/08\/10\/opinion-the-invasion-of-the-flat-fee-low-cost-broker\/","url":"https:\/\/preprod.realtrends.com\/blog\/2023\/08\/10\/opinion-the-invasion-of-the-flat-fee-low-cost-broker\/","name":"Opinion: The invasion of the flat-fee, low-cost real estate brokerage - RealTrends - Blog","isPartOf":{"@id":"https:\/\/preprod.realtrends.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/preprod.realtrends.com\/blog\/2023\/08\/10\/opinion-the-invasion-of-the-flat-fee-low-cost-broker\/#primaryimage"},"image":{"@id":"https:\/\/preprod.realtrends.com\/blog\/2023\/08\/10\/opinion-the-invasion-of-the-flat-fee-low-cost-broker\/#primaryimage"},"thumbnailUrl":"https:\/\/preprod.realtrends.com\/blog\/wp-content\/uploads\/sites\/9\/2025\/03\/9ced5ef4-69ab-4ba7-a7cd-ec49be7b274d.png","datePublished":"2023-08-10T20:31:59+00:00","dateModified":"2025-03-13T02:52:39+00:00","breadcrumb":{"@id":"https:\/\/preprod.realtrends.com\/blog\/2023\/08\/10\/opinion-the-invasion-of-the-flat-fee-low-cost-broker\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/preprod.realtrends.com\/blog\/2023\/08\/10\/opinion-the-invasion-of-the-flat-fee-low-cost-broker\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/preprod.realtrends.com\/blog\/2023\/08\/10\/opinion-the-invasion-of-the-flat-fee-low-cost-broker\/#primaryimage","url":"https:\/\/preprod.realtrends.com\/blog\/wp-content\/uploads\/sites\/9\/2025\/03\/9ced5ef4-69ab-4ba7-a7cd-ec49be7b274d.png","contentUrl":"https:\/\/preprod.realtrends.com\/blog\/wp-content\/uploads\/sites\/9\/2025\/03\/9ced5ef4-69ab-4ba7-a7cd-ec49be7b274d.png","width":1200,"height":675,"caption":"9ced5ef4-69ab-4ba7-a7cd-ec49be7b274d"},{"@type":"BreadcrumbList","@id":"https:\/\/preprod.realtrends.com\/blog\/2023\/08\/10\/opinion-the-invasion-of-the-flat-fee-low-cost-broker\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/preprod.realtrends.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Opinion: The invasion of the flat-fee, low-cost real estate brokerage"}]},{"@type":"WebSite","@id":"https:\/\/preprod.realtrends.com\/blog\/#website","url":"https:\/\/preprod.realtrends.com\/blog\/","name":"RealTrends - Blog","description":"Empowering Real Estate Decisions with Trusted Insights.","publisher":{"@id":"https:\/\/preprod.realtrends.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/preprod.realtrends.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/preprod.realtrends.com\/blog\/#organization","name":"RealTrends - Blog","url":"https:\/\/preprod.realtrends.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/preprod.realtrends.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/preprod.realtrends.com\/blog\/wp-content\/uploads\/sites\/9\/2025\/03\/cropped-RTV_Horizontal_logo_Blue.png","contentUrl":"https:\/\/preprod.realtrends.com\/blog\/wp-content\/uploads\/sites\/9\/2025\/03\/cropped-RTV_Horizontal_logo_Blue.png","width":2321,"height":227,"caption":"RealTrends - Blog"},"image":{"@id":"https:\/\/preprod.realtrends.com\/blog\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/preprod.realtrends.com\/blog\/#\/schema\/person\/a558315681bd053246bda4e61b549e8b","name":"Audrey Lee","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/preprod.realtrends.com\/blog\/#\/schema\/person\/image\/aa6c72da6d3e1d8a54f797b064054afa","url":"https:\/\/secure.gravatar.com\/avatar\/0ed958dcf8c9a7f75b0d18a7accf0171fd9902cdd08be6a05f7d2c81adb47ca8?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/0ed958dcf8c9a7f75b0d18a7accf0171fd9902cdd08be6a05f7d2c81adb47ca8?s=96&d=mm&r=g","caption":"Audrey Lee"},"description":"Audrey Lee serves as the Magazine Editor at HW Media.","url":"https:\/\/preprod.realtrends.com\/blog\/author\/audrey-lee\/"}]}},"jetpack_featured_media_url":"https:\/\/preprod.realtrends.com\/blog\/wp-content\/uploads\/sites\/9\/2025\/03\/9ced5ef4-69ab-4ba7-a7cd-ec49be7b274d.png","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/preprod.realtrends.com\/blog\/wp-json\/wp\/v2\/posts\/4621","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/preprod.realtrends.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/preprod.realtrends.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/preprod.realtrends.com\/blog\/wp-json\/wp\/v2\/users\/39539"}],"replies":[{"embeddable":true,"href":"https:\/\/preprod.realtrends.com\/blog\/wp-json\/wp\/v2\/comments?post=4621"}],"version-history":[{"count":1,"href":"https:\/\/preprod.realtrends.com\/blog\/wp-json\/wp\/v2\/posts\/4621\/revisions"}],"predecessor-version":[{"id":9265,"href":"https:\/\/preprod.realtrends.com\/blog\/wp-json\/wp\/v2\/posts\/4621\/revisions\/9265"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/preprod.realtrends.com\/blog\/wp-json\/wp\/v2\/media\/4822"}],"wp:attachment":[{"href":"https:\/\/preprod.realtrends.com\/blog\/wp-json\/wp\/v2\/media?parent=4621"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/preprod.realtrends.com\/blog\/wp-json\/wp\/v2\/categories?post=4621"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/preprod.realtrends.com\/blog\/wp-json\/wp\/v2\/tags?post=4621"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/preprod.realtrends.com\/blog\/wp-json\/wp\/v2\/coauthors?post=4621"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}