{"id":4558,"date":"2023-07-26T17:17:19","date_gmt":"2023-07-26T17:17:19","guid":{"rendered":"https:\/\/preprod.realtrends.com\/blog\/2023\/07\/26\/costar-rides-record-site-traffic-to-101-million-profit-in-q2\/"},"modified":"2025-03-13T02:52:22","modified_gmt":"2025-03-13T02:52:22","slug":"costar-rides-record-site-traffic-to-101-million-profit-in-q2","status":"publish","type":"post","link":"https:\/\/preprod.realtrends.com\/blog\/2023\/07\/26\/costar-rides-record-site-traffic-to-101-million-profit-in-q2\/","title":{"rendered":"CoStar rides record site traffic to $101 million profit in Q2"},"content":{"rendered":"\n<p>Despite fewer <a href=\"https:\/\/preprod.housingwire.com\/housing-market\/\" target=\"_blank\" rel=\"noreferrer noopener\">real estate transactions<\/a> occurring year over year, listing giant <strong><a href=\"https:\/\/preprod.housingwire.com\/tag\/costar-group\/\" target=\"_blank\" rel=\"noreferrer noopener\">CoStar<\/a><\/strong> still managed to grow during the <a href=\"https:\/\/www.costargroup.com\/costar-news\/details\/costar-group-second-quarter-2023-revenue-increased-13-year-over-year-and-net-new-bookings-were-82-million.-costar-group-reaches-105-million-monthly-visitors\" target=\"_blank\" rel=\"noreferrer noopener\">second quarter of 2023<\/a>. And more importantly, it leapfrogged Realtor.com to become the second most visited residential listing site.<\/p>\n\n\n\n<p>CoStar, best known for its commercial listing platform, recorded a 13% overall annual increase in revenue to $606 million, and a 20% yearly jump in net income to $100.52 million.<\/p>\n\n\n\n<p>\u201cWe achieved another great quarter of very strong results in terms of revenue, sales and traffic to our websites,\u201d Andy Florance, the founder and CEO of <strong>CoStar Group<\/strong>, said in a statement. \u201cAchieving these results despite commercial property transactions plummeting 63% in the second quarter, demonstrates the resilience of our platforms.\u201d<\/p>\n\n\n\n<p>While the overall firm reported an annual increase in revenue, CoStar\u2019s residential brands saw revenue fall to $12.7 million in Q2 2023, compared to $20.2 million in Q2 2022.<\/p>\n\n\n\n<p>CoStar attributed much of its growth this quarter to the rapid increase in traffic it has seen on its sites over the past year. According to Google Analytics data cited <a href=\"https:\/\/seekingalpha.com\/article\/4619780-costar-group-inc-csgp-q2-2023-earnings-call-transcript\" target=\"_blank\" rel=\"noreferrer noopener\">during CoStar\u2019s second quarter 2023 earnings call<\/a> with investors and analysts Tuesday night, the firm saw 105 million unique visitors to its various websites in June \u2014 a new record for the company.<\/p>\n\n\n\n<p><strong><a href=\"https:\/\/preprod.realtrends.com\/blog\/articles\/costar-to-acquire-homes-com-for-156-million\/\" target=\"_blank\" rel=\"noreferrer noopener\">Homes.com<\/a><\/strong>, the firm\u2019s flagship residential website, reported 38 million unique visitors in June, up 130% year over year. Overall, CoStar\u2019s various residential websites recorded 84 million average monthly unique visitors during the second quarter.<\/p>\n\n\n\n<p>Based on the self-reported metrics of other major listing sites, including <strong><a href=\"http:\/\/housingwire.com\/tag\/redfin\/\" target=\"_blank\" rel=\"noreferrer noopener\">Redfin<\/a><\/strong>, <strong><a href=\"https:\/\/preprod.housingwire.com\/tag\/realtor-com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Realtor.com<\/a><\/strong> and <strong><a href=\"https:\/\/preprod.housingwire.com\/tag\/zillow\/\" target=\"_blank\" rel=\"noreferrer noopener\">Zillow<\/a><\/strong>, this makes CoStar the second most visited residential listing site, only falling short of listing behemoth Zillow and now ahead of Realtor.com.<\/p>\n\n\n\n<p>In addition, Florance noted on the call that, \u201caccording to comScore, Homes.com unique visitors are up 224% in the second quarter over the same quarter last year, while Zillow&#8217;s traffic is down 5%, Realtor.com is down 13% and Redfin is up 4%.\u201d<\/p>\n\n\n\n<p>On the call, Florance said consumers were visiting Homes.com because they can easily contact the listing agents.<\/p>\n\n\n\n<p>\u201cCompeting sites are sending that lead into a call center and often syndicating that lead out to multiple unrelated agents that don\u2019t know that listing at all,\u201d he said, taking a shot at Zillow. \u201cSo consumers are reasonably smart sometimes and I think they\u2019re onto that.\u201d<\/p>\n\n\n\n<p>Florance also added that he believes the firm has a lot of runway ahead for future growth.<\/p>\n\n\n\n<p>\u201cThis is a marathon and not a sprint. We are clear that we have more and bigger traffic levers to pull to grow traffic over the quarters to come,\u201d he said. \u201cOur future growth in traffic will come in waves. Any period where traffic lulls, it may just be the trough before a monster wave comes. I&#8217;m very confident that 18 months from now, we will have very impressive rankings.\u201d<\/p>\n\n\n\n<p>CoStar <a href=\"https:\/\/preprod.realtrends.com\/blog\/articles\/costars-rumored-3b-deal-for-realtor-com-seems-a-little-low-spencer-rascoff-says\/\" target=\"_blank\" rel=\"noreferrer noopener\">made waves<\/a> earlier this year&nbsp;earlier this year when news broke that it was in talks with <strong>News Corp<\/strong> to acquire <strong>Move Inc<\/strong>., the parent company of Realtor.com, for a rumored $3 billion. The&nbsp;<a href=\"https:\/\/preprod.realtrends.com\/blog\/articles\/costar-says-it-will-not-acquire-realtor-com\/\" target=\"_blank\" rel=\"noreferrer noopener\">deal was called off<\/a>&nbsp;in late February when CoStar told investors and analysts in its&nbsp;<a href=\"https:\/\/seekingalpha.com\/article\/4580461-costar-group-inc-csgp-q4-2022-earnings-call-transcript\" target=\"_blank\" rel=\"noreferrer noopener\">fourth-quarter 2022 earnings call<\/a>&nbsp;that \u201cat this point, CoStar Group is not acquiring Realtor.com.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>According to Google Analytics data, CoStar is now the second most visited residential listing platform in the country.<\/p>\n","protected":false},"author":34740,"featured_media":4822,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3255],"tags":[],"coauthors":[1760],"class_list":["post-4558","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-archive"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.4 (Yoast SEO v26.8) - 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