{"id":4512,"date":"2023-07-17T18:40:00","date_gmt":"2023-07-17T18:40:00","guid":{"rendered":"https:\/\/preprod.realtrends.com\/blog\/2023\/07\/17\/realtors-embrace-social-media-but-dont-generate-much-business-from-it\/"},"modified":"2025-03-13T02:52:09","modified_gmt":"2025-03-13T02:52:09","slug":"realtors-embrace-social-media-but-dont-generate-much-business-from-it","status":"publish","type":"post","link":"https:\/\/preprod.realtrends.com\/blog\/2023\/07\/17\/realtors-embrace-social-media-but-dont-generate-much-business-from-it\/","title":{"rendered":"Realtors embrace social media, but don\u2019t generate much business from it"},"content":{"rendered":"\n

The typical Realtor only received 2% of their business<\/a> directly from their website and 2% of business from social media, according to 2023 NAR Member Profile<\/a>. In spite of this, 66% of Realtors reported having their own website \u2014 43% of which are provided by the member\u2019s firm. Websites turned out to be the most useful to broker-owners and managers, the survey found.<\/p>\n\n\n\n

Among residential brokerage specialists with websites, 86% listed their own property listings. Other popular information presented on residential websites: home buying and selling information, links to their firm\u2019s website, links to social media, and mortgage or financial calculators. <\/p>\n\n\n\n

When working with clients, text messages, telephone and email remain the preferred options to communicate with clients. The NAR reported that 94% of surveyed members text with their current clients and 92% said they call them on the phone. Interestingly, more Realtors reported using postal mail to communicate with clients (25%) than those who used video chats (20%). <\/p>\n\n\n\n

On the other hand, the top social media outlets used by Realtors for professional purposes are Facebook (67%), LinkedIn (49%), Instagram (38%), YouTube (23%) and Twitter (13%). Just 5% reported using TikTok and 32% said they don’t use any social media. Realtors typically spent $40 on social media advertising, with broker-owners who sell spending $70 and managers who sell spending $60.<\/p>\n\n\n\n

Nearly all, 93% of NAR members use email on a daily basis, 48% use GPS features, and 46% use social media apps daily.<\/p>\n\n\n\n

Real estate agents use a variety of software, including multiple listings software, which is the most used: 60% of Realtors use them. Other popular software includes electronic contact and forms, e-signature, document preparation, contact management and social media management tools. <\/p>\n\n\n\n

The survey noted that agents have been toying with are drones. Among Realtors, 7% reported that they personally use drones while 43% hire a professional for their business activities, up from 37% last year. Almost 10% of members say they plan to use them in the future.<\/p>\n","protected":false},"excerpt":{"rendered":"

More Realtors reported using postal mail to communicate with clients (25%) than those who used video chats (20%).<\/p>\n","protected":false},"author":39572,"featured_media":4822,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3255],"tags":[],"coauthors":[3189],"class_list":["post-4512","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-archive"],"acf":[],"yoast_head":"\nRealtors embrace social media, but don\u2019t generate much business from it - RealTrends - Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/preprod.realtrends.com\/blog\/2023\/07\/17\/realtors-embrace-social-media-but-dont-generate-much-business-from-it\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Realtors embrace social media, but don\u2019t generate much business from it\" \/>\n<meta property=\"og:description\" content=\"More Realtors reported using postal mail to communicate with clients (25%) than those who used video chats (20%).\" \/>\n<meta property=\"og:url\" content=\"https:\/\/preprod.realtrends.com\/blog\/2023\/07\/17\/realtors-embrace-social-media-but-dont-generate-much-business-from-it\/\" \/>\n<meta property=\"og:site_name\" content=\"RealTrends - 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