{"id":4322,"date":"2023-05-11T17:08:16","date_gmt":"2023-05-11T17:08:16","guid":{"rendered":"https:\/\/preprod.realtrends.com\/blog\/2023\/05\/11\/the-real-brokerage-rides-increased-agent-count-to-solid-q1-results\/"},"modified":"2025-03-13T02:51:08","modified_gmt":"2025-03-13T02:51:08","slug":"the-real-brokerage-rides-increased-agent-count-to-solid-q1-results","status":"publish","type":"post","link":"https:\/\/preprod.realtrends.com\/blog\/2023\/05\/11\/the-real-brokerage-rides-increased-agent-count-to-solid-q1-results\/","title":{"rendered":"The Real Brokerage rides increased agent count to solid Q1 results"},"content":{"rendered":"\n

Despite a backdrop of rising mortgage rates<\/a> and an uncertain economic environment<\/a>, The Real Brokerage<\/strong> still managed to produce financial results for the first quarter of the year that executives were pleased with.\u00a0<\/p>\n\n\n\n

\u201cWhile many other brokerages in our industry are struggling, we are pleased with the impressive growth we are witnessing,\u201d Michelle Ressler, the CFO of Real, told investors and analysts on the firm\u2019s first-quarter earnings call Thursday morning. <\/p>\n\n\n\n

During the first quarter of the year<\/a>, Real recorded revenue of $107.8 million, up 75% year over year. However, the firm still recorded a net loss of $7.4 million compared to a net loss of $4.3 million in Q1 2022.\u00a0<\/p>\n\n\n\n

Even with this net loss, executives are confident that Real will exceed expectations and become adjusted EBITDA positive in Q2 2023. In Q1 2023, Real recorded an adjusted EBITDA loss of $792,000.\u00a0<\/p>\n\n\n\n

\u201cWe expect a strong pick up in our financial results going forward, and as such, we are revising our previously communicated target of reaching adjusted EBITDA profitability in the second half of this year,\u201d Ressler said. \u201cWe now have confidence that we will reach this milestone in the current quarter. This conviction factors on the impact from our new fee structure accelerating agent growth, seasonal tailwinds picking up and the operational efficiency that is built into our platform.\u201d\u00a0<\/p>\n\n\n\n

On Real\u2019s fourth quarter 2022 earnings call<\/a>, executives announced changes to the brokerage\u2019s fee structure, including a new $30 fee per transaction for broker review, as well as a $100 increase in the brokerage joining fee and a $250 increase in the annual brokerage fee. These fee changes went into place on February 1 for new agents and on April 1 for existing agents.\u00a0<\/p>\n\n\n\n

Despite these fee increases, Real added 1,800 new agents during the quarter, causing its agent count to surpass 10,000 for the first time, a 120% year-over-year increase. This increased agent count helped the brokerage record a 75% annual increase in transaction sides for the quarter at 10,963 sides, an average of 2.7 transactions per productive agent.  <\/p>\n\n\n\n

\u201cThese results come during a difficult period for agents across the country, as evidenced by shrinking agent bases at many other brokerages,\u201d Tamir Poleg<\/a>, the CEO of Real, said. \u201cWhat is clear to us is that our agent attraction model is working. Our technology and our value proposition are resonating with agents that want to be successful.\u201d\u00a0<\/p>\n\n\n\n

Executives, however, did note that agent churn was up to 8.3% compared to 4.4% the prior quarter, with departing agents citing changes to the fee structure as their reason for leaving. <\/p>\n\n\n\n

As Real looks to continue its growth, executives are honing in on the firm\u2019s technology and agent platform as a way to continue attracting agents. <\/p>\n\n\n\n

\u201cWe understand that the future of real estate lies in taking this very complex process of buying a home and wrapping it into a single, well-crafted, easy-to-understand product,\u201d Poleg said. \u201cAs part of bringing this vision to life, we will be launching an initial limited beta version of our consumer facing app. In a few weeks, focusing on streamlining the mortgage application process, we will also be launching Fast 14, the program that provides home buyers with guarantee that they will be clear to close on their mortgage within 14 days of submitting their mortgage application.\u201d\u00a0<\/p>\n\n\n\n

The firm is also looking to expand its core services, which include Real Title <\/strong>and LemonBrew Lending<\/strong>. <\/p>\n\n\n\n

According to executives, neither service currently provides meaningful contributions to Real\u2019s revenue. Poleg did, however, note that Real has seen some success with its Real Title joint venture, with over 300 agents signed on, and an attach rate of roughly 70% among those agents\u2019 transactions.\u00a0<\/p>\n\n\n\n

\u201cWe are now expanding those JVs to seven additional states,\u201d Poleg said. \u201cSo we expect Real Title to continue to grow revenue and eventually have a meaningful impact on our margins and financials.\u201d <\/p>\n","protected":false},"excerpt":{"rendered":"

The Real Brokerage recorded a 75% annual increase in revenue in Q1, and executives expect the firm to be adjusted EBITDA profitable in Q2.<\/p>\n","protected":false},"author":34740,"featured_media":4822,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3255],"tags":[],"coauthors":[1760],"class_list":["post-4322","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-archive"],"acf":[],"yoast_head":"\nThe Real Brokerage rides increased agent count to solid Q1 results - RealTrends - Blog<\/title>\n<meta name=\"description\" content=\"The Real Brokerage recorded a 75% annual increase in revenue in Q1, and executives expect the firm to be adjusted EBITDA profitable in Q2.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/preprod.realtrends.com\/blog\/2023\/05\/11\/the-real-brokerage-rides-increased-agent-count-to-solid-q1-results\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Real Brokerage rides increased agent count to solid Q1 results\" \/>\n<meta property=\"og:description\" content=\"The Real Brokerage recorded a 75% annual increase in revenue in Q1, and executives expect the firm to be adjusted EBITDA profitable in Q2.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/preprod.realtrends.com\/blog\/2023\/05\/11\/the-real-brokerage-rides-increased-agent-count-to-solid-q1-results\/\" \/>\n<meta property=\"og:site_name\" content=\"RealTrends - 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