{"id":4267,"date":"2023-05-01T11:00:00","date_gmt":"2023-05-01T11:00:00","guid":{"rendered":"https:\/\/preprod.realtrends.com\/blog\/2023\/05\/01\/c21-circles-tom-bretz-on-smart-real-estate-brokerage-investments\/"},"modified":"2025-03-13T02:50:49","modified_gmt":"2025-03-13T02:50:49","slug":"c21-circles-tom-bretz-on-smart-real-estate-brokerage-investments","status":"publish","type":"post","link":"https:\/\/preprod.realtrends.com\/blog\/2023\/05\/01\/c21-circles-tom-bretz-on-smart-real-estate-brokerage-investments\/","title":{"rendered":"C21 Circle&#8217;s Tom Bretz on smart real estate brokerage investments"},"content":{"rendered":"\n<p>In this episode of RealTrending, <a href=\"https:\/\/www.elmdalepartners.com\/thomas-bretz\/\">Tom Bretz<\/a>, founding principal and CEO of\u00a0<a href=\"https:\/\/www.c21circle.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>CENTURY 21 Circle<\/strong> <\/a>and CEO of\u00a0<strong><a href=\"https:\/\/www.linkedin.com\/company\/elmdale-partners-llc\/\" target=\"_blank\" rel=\"noreferrer noopener\">Elmdale Partners<\/a><\/strong>, talks about how he skillfully managed acquisitions of different compensation models and cultures into his traditional model, what he sees as the smartest real estate brokerage investment in today&#8217;s market and the trends he&#8217;s seeing that are driving the industry.<\/p>\n\n\n\n<div id=\"buzzsprout-player-12744556\"><\/div><script src=\"https:\/\/www.buzzsprout.com\/1595341\/12744556-c21-circle-s-tom-bretz-on-smart-real-estate-brokerage-investments.js?container_id=buzzsprout-player-12744556&#038;player=small\" type=\"text\/javascript\" charset=\"utf-8\"><\/script>\n\n\n\n<p><em>Here is a small preview of today\u2019s interview with Tom. The transcript below has been lightly edited for length and clarity:<\/em><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong>Tracey Velt:<\/strong> What are some things that you&#8217;re doing to kind of prepare your brokerage for potential threats?<\/p>\n\n\n\n<p><strong>Tom Bretz:<\/strong> We&#8217;ve always looked at it as the perfect balance is high touch and high tech, right? I think the gold standard for that is probably Apple Stores. When I go into an Apple Store, if I need a really smart person to help me I can be at the Genius Bar and talking to people, and if I just want to be left alone and touch the various Apple toys, they will leave me alone.  I think that that&#8217;s great. So, inside of our businesses, we&#8217;re constantly working on the tools, the systems, the training, the websites. <\/p>\n\n\n\n<p>But the people part of it is why everyone stays with sort of the traditional brokerage models. And, that&#8217;s just really putting people over process, right? You have systems, you have processes, you have standardization, and then you make exceptions all over the place for the things that come up with human beings and their issues. We have 1400 individuals and it&#8217;s not just a big number. It&#8217;s 1400 separate people with individual issues that we think about every day.<\/p>\n<\/blockquote>\n\n\n\n<p><em>The\u00a0RealTrending podcast features the brightest minds in real estate. Every week, brokerage leaders, top agents, team leaders, and industry experts share their success secrets, trends, and lessons learned navigating this ever-changing industry. Hosted by Tracey Velt and produced by Elissa Branch.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In this episode of RealTrending, Tom Bretz, founding principal and CEO of\u00a0CENTURY 21 Circle and CEO of\u00a0Elmdale Partners, talks about how he skillfully managed acquisitions of different compensation models and cultures into his traditional model, what he sees as the smartest real estate brokerage investment in today&#8217;s market and the trends he&#8217;s seeing that are driving the industry.<\/p>\n","protected":false},"author":15802,"featured_media":4822,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3255],"tags":[],"coauthors":[19],"class_list":["post-4267","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-archive"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.4 (Yoast SEO v26.8) - 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