{"id":4137,"date":"2023-03-24T11:00:00","date_gmt":"2023-03-24T11:00:00","guid":{"rendered":"https:\/\/preprod.realtrends.com\/blog\/2023\/03\/24\/franchises-continue-to-dominate-the-realtrends-500\/"},"modified":"2025-03-13T02:50:08","modified_gmt":"2025-03-13T02:50:08","slug":"franchises-continue-to-dominate-the-realtrends-500","status":"publish","type":"post","link":"https:\/\/preprod.realtrends.com\/blog\/2023\/03\/24\/franchises-continue-to-dominate-the-realtrends-500\/","title":{"rendered":"Keller Williams franchises continue to dominate the RealTrends 500"},"content":{"rendered":"\n<p>Just like in the 2022 and 2021 rankings,<a href=\"https:\/\/preprod.realtrends.com\/blog\/articles\/realtrends-500-exp-realty-jumps-to-no-1-sides-compass-no-1-volume\/?cx_testId=6&amp;cx_testVariant=cx_1&amp;cx_artPos=5&amp;cx_experienceId=EXSCFTQKT12O#cxrecs_s\" target=\"_blank\" rel=\"noreferrer noopener\"> the top four brokerages<\/a> in the country by both sales volume and transaction sides remained<a href=\"https:\/\/preprod.housingwire.com\/tag\/compass\/\" target=\"_blank\" rel=\"noreferrer noopener\"> <\/a><strong><a href=\"https:\/\/profiles.realtrends.com\/broker-details\/compass\/r\/rec77S4Jop25LAg5B\" target=\"_blank\" rel=\"noreferrer noopener\">Compass<\/a>,<\/strong><a href=\"https:\/\/preprod.realtrends.com\/blog\/articles\/anywhere-sets-its-sights-on-cost-efficiency-in-2023\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong> Anywhere Advisors<\/strong><\/a><strong> <\/strong>(<a href=\"https:\/\/preprod.realtrends.com\/blog\/articles\/it-is-sort-of-a-beacon-cfo-on-anywhere-rebrand\/\" target=\"_blank\" rel=\"noreferrer noopener\">formerly <strong>Realogy<\/strong><\/a>),<a href=\"https:\/\/preprod.housingwire.com\/tag\/exp-realty\/\" target=\"_blank\" rel=\"noreferrer noopener\"> <\/a><strong><a href=\"https:\/\/profiles.realtrends.com\/broker-details\/exp+realty\/r\/recZYWXHFDsGcNPnG\" target=\"_blank\" rel=\"noreferrer noopener\">eXp Realty<\/a><\/strong>, and<a href=\"https:\/\/preprod.housingwire.com\/tag\/homeservices-of-america\/\" target=\"_blank\" rel=\"noreferrer noopener\"> <\/a><strong><a href=\"https:\/\/profiles.realtrends.com\/broker-details\/homeservices+of+america\/r\/rectWprZrnwysWo79\" target=\"_blank\" rel=\"noreferrer noopener\">HomeServices of America<\/a><\/strong>. According to<a href=\"https:\/\/preprod.realtrends.com\/blog\/author\/steve-murray\/\" target=\"_blank\" rel=\"noreferrer noopener\"> Steve Murray<\/a>, the senior advisor at <strong>RealTrends Consulting,<\/strong> these four firms were responsible for over 20% of the U.S. market share by sales volume in 2022.<\/p>\n\n\n\n<p>While the rest of the market and the <strong>RealTrends 500<\/strong> may appear to be taken up by a variety of other firms, when grouped by affiliate or franchise network, another top four firms emerge:<a href=\"https:\/\/preprod.housingwire.com\/tag\/keller-williams\/\" target=\"_blank\" rel=\"noreferrer noopener\"> <strong>Keller Williams<\/strong><\/a>,<a href=\"https:\/\/preprod.realtrends.com\/blog\/articles\/re-max-past-present-and-future-on-display-at-r4\/\" target=\"_blank\" rel=\"noreferrer noopener\"> <strong>RE\/MAX<\/strong><\/a>, <strong>Anywhere Brands<\/strong>, and<a href=\"https:\/\/preprod.housingwire.com\/tag\/berkshire-hathaway\/\" target=\"_blank\" rel=\"noreferrer noopener\"> <strong>Berkshire Hathaway HomeServices<\/strong><\/a>. These four firms also held the top spots<a href=\"https:\/\/preprod.realtrends.com\/blog\/articles\/realtrends-500-reveals-dominant-few-franchises\/\" target=\"_blank\" rel=\"noreferrer noopener\"> last year<\/a>.<\/p>\n\n\n\n<p>Overall, of the top 500 firms by transaction sides, 359 or roughly 72% were franchise affiliates of either <a href=\"https:\/\/preprod.housingwire.com\/podcast\/keller-williams-president-marc-king-on-their-30-year-growth-plan\/\" target=\"_blank\" rel=\"noreferrer noopener\">Keller Williams<\/a>, RE\/MAX, Anywhere Brands or BHHS. This is up from 69% a year ago.<\/p>\n\n\n\n<p>Of these four firms, Keller Williams recorded the most transactions sides in 2023 (based on 2022 numbers) at 811,076, and the most sales volume in 2022 at $342.5 billion. The <a href=\"https:\/\/preprod.realtrends.com\/blog\/articles\/gary-keller-to-speak-at-gathering-of-eagles-2023\/\" target=\"_blank\" rel=\"noreferrer noopener\">Gary Keller-<\/a>helmed firm also had the largest number of franchise affiliates in the top 500 at 191, with the top ranked Keller Williams affiliate, Dallas-Fort Worth-based <strong>Keller Williams Realty, GO Network Offices<\/strong>, coming in at No. 12 by transaction sides and No. 16 by sales volume.<\/p>\n\n\n\n<div class=\"infogram-embed\" data-id=\"3a6f337c-6813-4a62-a6a1-4de124eddad0\" data-type=\"interactive\" data-title=\"2023 Brand Totals Nation&amp;#39;s Best\"><\/div><script>!function(e,i,n,s){var t=\"InfogramEmbeds\",d=e.getElementsByTagName(\"script\")[0];if(window[t]&&window[t].initialized)window[t].process&&window[t].process();else if(!e.getElementById(n)){var o=e.createElement(\"script\");o.async=1,o.id=n,o.src=\"https:\/\/e.infogram.com\/js\/dist\/embed-loader-min.js\",d.parentNode.insertBefore(o,d)}}(document,0,\"infogram-async\");<\/script>\n\n\n\n<p>Anywhere Brands, which includes the<a href=\"https:\/\/preprod.realtrends.com\/blog\/articles\/gorman-steps-down-from-coldwell-banker-in-midst-of-c-suite-shake-ups\/\" target=\"_blank\" rel=\"noreferrer noopener\"> Coldwell Banker<\/a>, <a href=\"https:\/\/preprod.housingwire.com\/tag\/sothebys-international-realty\/\" target=\"_blank\" rel=\"noreferrer noopener\">Sotheby\u2019s<\/a>, <strong>ERA<\/strong>, <strong>Better Homes &amp; Gardens<\/strong><a href=\"https:\/\/preprod.housingwire.com\/tag\/corcoran-group-real-estate\/\" target=\"_blank\" rel=\"noreferrer noopener\">, Corcoran<\/a>, and <a href=\"https:\/\/preprod.housingwire.com\/tag\/century-21\/\" target=\"_blank\" rel=\"noreferrer noopener\">Century 21 <\/a>brands, ranked second among franchise networks with 399,481 sides for a sales volume of $225.8 billion, with 87 firms in the top 500.<\/p>\n\n\n\n<p>RE\/MAX, which had 63 firms in the top 500, was third with 255,361 sides and a sales volume of $111.6 billion, and BHHS, which had 18 franchises in the top 500, was fourth with 117,906 sides and $47.9 billion in volume.<\/p>\n\n\n\n<p>Looking ahead, while these four firms certainly have a strong grasp on the top of the franchise affiliate space, they may be facing some competition. In late February,<a href=\"https:\/\/preprod.realtrends.com\/blog\/articles\/reffkin-and-compass-are-committed-to-profitability-in-2023\/\"> Robert Reffkin<\/a>, the CEO of Compass, revealed during his firm\u2019s<a href=\"https:\/\/preprod.realtrends.com\/blog\/articles\/compass-posted-a-601-million-net-loss-in-a-very-difficult-year\/\" target=\"_blank\" rel=\"noreferrer noopener\"> fourth-quarter earnings call<\/a> with investors that executives at the firm are considering franchising as a way to further expand the brand while defraying the cost to do so.<\/p>\n\n\n\n<p>\u201cWhen it comes to new markets, instead of having to hire a bunch of people and build out the office space in advance of having the revenue to cover it, franchising is definitely a more profitable way to grow, so that is something that we are exploring,\u201d Reffkin said on the call. \u201cIt is important to keep in mind, however, that we would not do it in a way where it would impair the experience for our existing agents in any way. So, for example, we would not franchise in the same geographic area as our owned brokerage operation.\u201d<\/p>\n\n\n\n<p>Topping the <a href=\"https:\/\/preprod.realtrends.com\/blog\/real-trends-500\/\" target=\"_blank\" rel=\"noreferrer noopener\">RealTrends 500 rankings<\/a> in sales volume for the second year in a row, this latest play by Reffkin and Compass has the potential to solidify the firm\u2019s standings as sales volume top dog.&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Just like in the 2022 and 2021 rankings, the top four brokerages in the country by both sales volume and transaction sides remained Compass, Anywhere Advisors (formerly Realogy), eXp Realty, and HomeServices of America. According to Steve Murray, the senior advisor at RealTrends Consulting, these four firms were responsible for over 20% of the U.S. [&hellip;]<\/p>\n","protected":false},"author":34740,"featured_media":4822,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3255],"tags":[],"coauthors":[1760],"class_list":["post-4137","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-archive"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.4 (Yoast SEO v26.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Keller Williams franchises continue to dominate the RealTrends 500 - RealTrends - Blog<\/title>\n<meta name=\"description\" content=\"Franchises reign supreme: affiliates of Keller Williams, Realogy, RE\/MAX and Home Services making up 72% of the RealTrends 500 list\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/preprod.realtrends.com\/blog\/2023\/03\/24\/franchises-continue-to-dominate-the-realtrends-500\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Keller Williams franchises continue to dominate the RealTrends 500\" \/>\n<meta property=\"og:description\" content=\"Franchises reign supreme: affiliates of Keller Williams, Realogy, RE\/MAX and Home Services making up 72% of the RealTrends 500 list\" \/>\n<meta property=\"og:url\" content=\"https:\/\/preprod.realtrends.com\/blog\/2023\/03\/24\/franchises-continue-to-dominate-the-realtrends-500\/\" \/>\n<meta property=\"og:site_name\" content=\"RealTrends - 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