{"id":4132,"date":"2023-03-29T13:44:55","date_gmt":"2023-03-29T13:44:55","guid":{"rendered":"https:\/\/preprod.realtrends.com\/blog\/2023\/03\/29\/what-chatgpt-cant-do-for-real-estate-agents\/"},"modified":"2025-03-13T02:50:07","modified_gmt":"2025-03-13T02:50:07","slug":"what-chatgpt-cant-do-for-real-estate-agents","status":"publish","type":"post","link":"https:\/\/preprod.realtrends.com\/blog\/2023\/03\/29\/what-chatgpt-cant-do-for-real-estate-agents\/","title":{"rendered":"What ChatGPT can&#8217;t do for real estate agents"},"content":{"rendered":"\n<p>Ever since <a href=\"https:\/\/preprod.realtrends.com\/blog\/articles\/real-estate-pros-weigh-in-on-chatgpt\/\" target=\"_blank\" rel=\"noreferrer noopener\">ChatGPT<\/a> won the Internet spotlight in November last year, it&#8217;s become an indispensable tool for many real estate agents. Many report using it to generate property listing descriptions in a mere minutes, a task that would otherwise take a up to an hour. Some also use it for more complex computations. True enough, <a href=\"https:\/\/preprod.realtrends.com\/blog\/articles\/should-you-use-chatgpt-in-your-real-estate-business\/\" target=\"_blank\" rel=\"noreferrer noopener\">ChatGPT\u2019s<\/a> promise lies in its ability to help real estate professionals save time, which is a valuable commodity in the industry.<\/p>\n\n\n\n<p>Our marketing team also uses ChatGPT. It helps us create article outlines and some content itself. However, while I can personally attest to ChatGPT&#8217;s benefits, the fact remains that it can&#8217;t replace everything our content staff is doing. And even though it continues to benefit real estate pros, it still offers some challenges.<\/p>\n\n\n\n<p>Here are some of the issues with <a href=\"https:\/\/preprod.realtrends.com\/blog\/articles\/how-ai-will-change-the-way-real-estate-information-is-consumed-and-shared\/\" target=\"_blank\" rel=\"noreferrer noopener\">artificial intelligence<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">It can&#8217;t always be there for you<\/h2>\n\n\n\n<p>When fed smart and effective prompts, ChatGPT can churn out convincing and almost human-like content, such as listing descriptions and query responses. It could be your best friend when answering inquiries through chat or email. However, real estate deals are not completed through written communication alone. You&#8217;ll eventually need to converse face-to-face with clients, and you won&#8217;t have ChatGPT to coach you on what to say.<\/p>\n\n\n\n<p>When you use ChatGPT for your written materials, your clients will expect the same level of eloquence. So, it\u2019s necessary to personalize whatever content ChatGPT creates for you by adding your own words to show your personality and style.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">It can\u2019t give you the latest data<\/h2>\n\n\n\n<p>According to ChatGPT\u2019s creator <strong>OpenAI<\/strong>, it was trained to gather information from an offline database that contains data only until 2021. Currently, it\u2019s not collecting information from the internet as well. So, it lacks recent and real-time data. You can\u2019t count on it for content that requires specific, time-sensitive information. For instance, if a client asks for current mortgage rates, you\u2019ll have to look for that information on your own.<\/p>\n\n\n\n<p>In addition, avoid housing market data and legal and contract queries.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">It can\u2019t guarantee clients\u2019 trust<\/h2>\n\n\n\n<p>The real estate industry has some bad rap because of some agents practicing unscrupulous practices. ChatGPT now makes it easier to write enticing <a href=\"https:\/\/preprod.realtrends.com\/blog\/articles\/how-to-write-catchy-listing-descriptions-that-get-clicks\/\" target=\"_blank\" rel=\"noreferrer noopener\">listing descriptions<\/a>, which some agents can use to mislead potential buyers. When it&#8217;s your time to cater to buyers who had bad experiences, you might find it a challenge to earn their full trust.<\/p>\n\n\n\n<p>Furthermore, many people have heard about ChatGPT now and how they&#8217;re being used in the real estate space. As such, buyers might question whether the property description attached to the listing is real.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">It can\u2019t make appropriate decisions and judgment<\/h2>\n\n\n\n<p>ChatGPT offers tremendous help for tasks like improving a sales pitch or writing an article. However, if we use it for active communication, such as when talking to a client via email or chat, people are bound to notice and wonder whether they\u2019re talking to a real person or AI. Communication and customer service are among the business aspects where I believe tech can\u2019t fully replace human interaction. Conflict resolution and in-depth and meaningful client support are best controlled by humans, as we have the ability to decide the best course of action for certain situations.<\/p>\n\n\n\n<p>In addition, it has been known to provide answers that <a href=\"https:\/\/preprod.realtrends.com\/blog\/articles\/are-fair-housing-laws-falling-by-the-wayside-in-todays-market\/\" target=\"_blank\" rel=\"noreferrer noopener\">discriminate<\/a> against race, gender and minority groups, so always review your documents carefully. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">It can\u2019t follow local and state regulations when writing property listings<\/h2>\n\n\n\n<p>ChatGPT can give you catchy and convincing listing descriptions, but you can never be sure if the content abides by local and state regulations regarding the wording and marketing of listings. Furthermore, it is not connected to MLS feeds. As such, you must not use ChatGPT-generated content as is. You need to make necessary tweaks to meet guidelines and ensure correct information.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-bottom-line\">The bottom line<\/h2>\n\n\n\n<p>ChatGPT is a great tool, but don\u2019t be too dependent on it.<\/p>\n\n\n\n<p>In all, we need high-quality content to get clients interested and excited. However, we also need to make sure the great content they see online translates into real life. <\/p>\n\n\n\n<p>Relying completely on artificial intelligence, no matter how good they are at what they do, is a dangerous practice. AI tools like ChatGPT should only be seen as a\u00a0<em>helper<\/em>. It\u2019s a must to inject your own words and voice into AI-generated content to help your audience set appropriate expectations.<\/p>\n\n\n\n<p><em>David Bitton is the CMO and co-founder of <strong>DoorLoop<\/strong>, a property management software for the real estate PropTech industry that has raised $30M. <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>ChatGPT won been touted indispensable for many real estate agents. But, it does have problems.<\/p>\n","protected":false},"author":15802,"featured_media":4822,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3255],"tags":[],"coauthors":[3106],"class_list":["post-4132","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-archive"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.4 (Yoast SEO v26.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>What ChatGPT can&#039;t do for real estate agents - RealTrends - Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/preprod.realtrends.com\/blog\/2023\/03\/29\/what-chatgpt-cant-do-for-real-estate-agents\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What ChatGPT can&#039;t do for real estate agents\" \/>\n<meta property=\"og:description\" content=\"ChatGPT won been touted indispensable for many real estate agents. 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