{"id":4101,"date":"2023-03-14T17:24:46","date_gmt":"2023-03-14T17:24:46","guid":{"rendered":"https:\/\/preprod.realtrends.com\/blog\/2023\/03\/14\/how-agents-are-embracing-proptech-to-close-deals\/"},"modified":"2025-03-13T02:49:57","modified_gmt":"2025-03-13T02:49:57","slug":"how-agents-are-embracing-proptech-to-close-deals","status":"publish","type":"post","link":"https:\/\/preprod.realtrends.com\/blog\/2023\/03\/14\/how-agents-are-embracing-proptech-to-close-deals\/","title":{"rendered":"How agents are embracing proptech to close deals"},"content":{"rendered":"\n

Tracing its etymology back to a 1932 issue of \u201cAtlantic Monthly\u201d magazine in a quote from U.S. Senator James E Watson, the idiom, \u2018If you can\u2019t beat <\/a>\u2019em, join <\/a>\u2019em<\/a>,\u201d is one of Phoenix-based real estate agent Kenny Klaus\u2019 guiding business principles.<\/p>\n\n\n\n

In late 2014, Klaus noticed that he was losing some of his seller leads to a new proptech company that was offering home sellers the ability to receive instant cash offers on their homes without the hassle of preparing the homes for sale or hosting open houses.<\/p>\n\n\n\n

\u201cOriginally I felt like they were coming in to take the agent out of the equation all together, and that might have been the plan at first, but I think over time, they realized that the agent is still a significant part of the transaction, helping guide people through the different options they have in selling their home and building those personal connections with clients,\u201d the Keller Williams<\/strong><\/a> agent said. \u201cI started getting feedback from some clients at listing appointments saying they had already gotten instant offers from Opendoor<\/strong><\/a> in the mail, but they were wondering how that compared to what they might get on the open market. So I started going into listing meetings with what an instant offer would be versus what market value was based on the comps, and clients really liked the transparency of that.\u201d<\/p>\n\n\n\n

Instead of bemoaning the new-found listing competition, Klaus decided to make the new technology work for him.<\/p>\n\n\n\n

\u201cThe Phoenix market<\/a> seems to be where a lot of this technology launches, so we have a choice here: you either try to ignore it, or you run at it and learn how to use it,\u201d Klaus said. \u201cMy idea was before I become a tool in their toolbox, how about I make them a tool in my toolbox.\u201d<\/p>\n\n\n\n

Proptech firms have rapidly proliferated over the last decade. You have iBuyers<\/a> like Opendoor and Offerpad<\/strong><\/a>. There are also so-called \u2018power buyers\u2019<\/a> like Ribbon<\/strong>, Homeward<\/strong>, Orchard<\/strong><\/a>, Knock<\/strong> and Flyhomes<\/strong>. And, there are firms that cater to investors, such as Sundae<\/strong>.<\/p>\n\n\n\n

\n

I started going into listing meetings with what an instant offer would be versus what market value was based on the comps, and clients really liked the transparency of that.<\/p>\nKenny Klaus, a Phoenix-based Keller Williams agent<\/cite><\/blockquote>\n\n\n\n

\u201cAnything that is out there, we always look at and investigate it first and reach out to see if they are willing to work with local agents \u2014 and see how we can potentially grow a partnership,\u201d Klaus said.<\/p>\n\n\n\n

With the National Association of Realtors<\/strong> (NAR) predicting 4.78 million existing homes<\/a> to sell in 2023, a far cry from the pandemic peak of 6.1 million homes sold in 2021<\/a>, and well below the pre-pandemic existing home sales pace<\/a>, agents are looking for ways to diversify their lead generation streams and help their clients have a successful home selling or buying experience. <\/p>\n\n\n\n

\u201cIt kind of sounds a little cheesy to say, but I think it makes me look like a true professional,\u201d Shelley Cooley, a Houston-based eXp<\/strong> Realty<\/strong><\/a> agent who has partnered with Sundae<\/a> on transactions, said. \u201cI am showing up to listing appointments being able to bring different solutions to a seller versus just the standard option of listing on the open market. I think it really legitimizes me as a forward-thinking agent, and it increases the likelihood that my clients will use me again in the future and refer me to their friends and family.\u201d<\/p>\n\n\n\n

But while agents have faced their own share of challenges thanks to the rapidly shifting housing market, many proptech companies have had an even worse go of it. <\/p>\n\n\n\n

As of February 2023, Offerpad<\/a> had cut roughly 50% of its workforce from its peak in August 2022, while Opendoor<\/a> announced in November 2022 that it had laid off 550 employees. Knock<\/a> laid off 46% of its staff last March, Ribbon<\/a> cut its staff by 85% in late November, and Sundae<\/a> laid off 15% of its staff in June 2022. <\/p>\n\n\n\n

Opendoor<\/a> and Offerpad<\/a>, the two publicly traded firms, lost $1.4 billion and $148.6 million, respectively in 2022.<\/p>\n\n\n\n

In addition, the venture capital<\/a> money that some of these smaller firms have relied on to get off the ground is drying up as the stock market contracts, forcing proptech firms to make further cuts to costs.  <\/p>\n\n\n\n

According to the agents who spoke to RealTrends<\/strong>, these layoffs have impacted how smoothly the transactions with the proptech firms run.<\/p>\n\n\n\n

\u201cWe are seeing delays across the board,\u201d Dan Walters, the CEO of The Robert Slack Group<\/strong>, said. \u201cEverybody is taking a large hit, and they are trying to figure out how to navigate 2023 and beyond.\u201d<\/p>\n\n\n\n

To avoid some of these delays while still cutting costs, Offerpad, which formerly employed real estate agents<\/a>, has moved to an independent contractor, allowing agents to hang their license with Offerpad\u2019s brokerage while conducting transactions for Offerpad \u2014 in addition to their own traditional home selling and buying business.<\/p>\n\n\n\n

\u201cA call would come into our call center, and the call center was immediately sending them to an agent, who would have a conversation to understand what the customer was looking for and what the best solution for them would be. And then they might be handed off again to someone who could best help them with the solution they chose,\u201d Stefanie Layton, Offerpad\u2019s vice president of investor relations, said. \u201cThere were just too many handoffs.\u201d<\/p>\n\n\n\n

\n

I am showing up to listing appointments being able to bring different solutions to a seller versus just the standard option of listing on the open market.<\/p>\nShelley Cooley, a Houston-based eXp agent<\/cite><\/blockquote>\n\n\n\n

According to Layton, having agents as independent contractors instead of employees reduces the number of handoffs and enables agents to continue helping a client \u2014 even if they decide one of the firm\u2019s solutions is not the right fit for their transaction. <\/p>\n\n\n\n

Offerpad switched to this model in mid-February, and while Layton says it is still too early to tell what the overall impact is, she said so far, agents are happy with the change.<\/p>\n\n\n\n

Like Offerpad\u2019s agents, Cooley is happy working with her proptech firm of choice, Sundae. She said she prefers working with Sundae as properties still have the opportunity to obtain multiple offers without the hassle of going on the open market, but she said she is open to working with other proptech firms<\/p>\n\n\n\n

\u201cI\u2019ve been burned by other iBuyer companies saying that they would buy the home, and then at the last minute they backed out because they had shifted their buy box due to a market shift,\u201d Cooley added.<\/p>\n\n\n\n

Teresa Mutakabbir, a Charlotte, North Carolina-based Berkshire Hathaway Home Services<\/strong><\/a> agent, has also had challenging experiences with iBuyers.<\/p>\n\n\n\n

\u201cI did a deal where I represented a buyer purchasing a home from Opendoor, and in my experience, they didn\u2019t really seem to want to do any repairs,\u201d Mutakabbir said. \u201cThey stalled until the very end of the due diligence period to get back to me on the buyer\u2019s requests. I am in a Facebook group with other local Realtors and it seems that that has been the experience for many agents with them.\u201d<\/p>\n\n\n\n

Despite what she deemed a \u201cfrustrating experience,\u201d Mutakabbir said this would not dissuade her from working with Opendoor in the future.<\/p>\n\n\n\n

\u201cInventories are still extremely low here in Charlotte, and as an agent, you can\u2019t just not show a client a particular home because you don\u2019t like who it is listed with because it might the right fit for the client,\u201d Mutakabbir said. \u201cBut I do tell them about what the process might be like based on my experience.\u201d<\/p>\n\n\n\n

\n

Everybody is taking a large hit, and they are trying to figure out how to navigate 2023 and beyond.<\/p>\nDan Walters, CEO of The Robert Slack Group<\/cite><\/blockquote>\n\n\n\n

As technology begins to play a larger and larger role in the home buying and selling process, agents believe firms like Knock, Sundae, Opendoor and Offerpad are here to stay.<\/p>\n\n\n\n

\u201cWe are working with five or six different proptech companies right now,\u201d Walters said. \u201cThat is totally different than it was 18 months ago when there wasn\u2019t a strong need for partnerships or additional services because the market was just going. But we made an effort last February, when we started seeing the slow down coming, to start partnering more and more with the Opendoors, Homelights, Divvy<\/strong>s<\/a> and others in our market. In today\u2019s market it is challenging, and I think the more things you bring to the table and bring to the conversation with the potential buyer or seller, the better chance you have at being part of that transaction.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

Agents looking to diversify their product offerings to clients and bolster their sales volume are adding proptech tools to their toolkit.<\/p>\n","protected":false},"author":34740,"featured_media":4822,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3255],"tags":[],"coauthors":[1760],"class_list":["post-4101","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-archive"],"acf":[],"yoast_head":"\nHow agents are embracing proptech to help close deals<\/title>\n<meta name=\"description\" content=\"Agents looking to diversify their product offerings to clients and bolster their sales volume are adding proptech tools to their toolkit.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/preprod.realtrends.com\/blog\/2023\/03\/14\/how-agents-are-embracing-proptech-to-close-deals\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How agents are embracing proptech to close deals\" \/>\n<meta property=\"og:description\" content=\"Agents looking to diversify their product offerings to clients and bolster their sales volume are adding proptech tools to their toolkit.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/preprod.realtrends.com\/blog\/2023\/03\/14\/how-agents-are-embracing-proptech-to-close-deals\/\" \/>\n<meta property=\"og:site_name\" content=\"RealTrends - Blog\" \/>\n<meta property=\"og:image\" content=\"https:\/\/preprod.realtrends.com\/blog\/wp-content\/uploads\/sites\/9\/2025\/03\/9ced5ef4-69ab-4ba7-a7cd-ec49be7b274d.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Brooklee Han\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Brooklee Han\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/preprod.realtrends.com\/blog\/2023\/03\/14\/how-agents-are-embracing-proptech-to-close-deals\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/preprod.realtrends.com\/blog\/2023\/03\/14\/how-agents-are-embracing-proptech-to-close-deals\/\"},\"author\":{\"name\":\"Brooklee Han\",\"@id\":\"https:\/\/preprod.realtrends.com\/blog\/#\/schema\/person\/2b55f26feb7e41850f027ef471162adb\"},\"headline\":\"How agents are embracing proptech to close deals\",\"datePublished\":\"2023-03-14T17:24:46+00:00\",\"dateModified\":\"2025-03-13T02:49:57+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/preprod.realtrends.com\/blog\/2023\/03\/14\/how-agents-are-embracing-proptech-to-close-deals\/\"},\"wordCount\":1440,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/preprod.realtrends.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/preprod.realtrends.com\/blog\/2023\/03\/14\/how-agents-are-embracing-proptech-to-close-deals\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/preprod.realtrends.com\/blog\/wp-content\/uploads\/sites\/9\/2025\/03\/9ced5ef4-69ab-4ba7-a7cd-ec49be7b274d.png\",\"articleSection\":[\"Archive\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/preprod.realtrends.com\/blog\/2023\/03\/14\/how-agents-are-embracing-proptech-to-close-deals\/#respond\"]}],\"isAccessibleForFree\":\"False\",\"hasPart\":{\"@type\":\"WebPageElement\",\"isAccessibleForFree\":\"False\",\"cssSelector\":\".wp-block-housingwire-piano-member\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/preprod.realtrends.com\/blog\/2023\/03\/14\/how-agents-are-embracing-proptech-to-close-deals\/\",\"url\":\"https:\/\/preprod.realtrends.com\/blog\/2023\/03\/14\/how-agents-are-embracing-proptech-to-close-deals\/\",\"name\":\"How agents are embracing proptech to help close deals\",\"isPartOf\":{\"@id\":\"https:\/\/preprod.realtrends.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/preprod.realtrends.com\/blog\/2023\/03\/14\/how-agents-are-embracing-proptech-to-close-deals\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/preprod.realtrends.com\/blog\/2023\/03\/14\/how-agents-are-embracing-proptech-to-close-deals\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/preprod.realtrends.com\/blog\/wp-content\/uploads\/sites\/9\/2025\/03\/9ced5ef4-69ab-4ba7-a7cd-ec49be7b274d.png\",\"datePublished\":\"2023-03-14T17:24:46+00:00\",\"dateModified\":\"2025-03-13T02:49:57+00:00\",\"description\":\"Agents looking to diversify their product offerings to clients and bolster their sales volume are adding proptech tools to their toolkit.\",\"breadcrumb\":{\"@id\":\"https:\/\/preprod.realtrends.com\/blog\/2023\/03\/14\/how-agents-are-embracing-proptech-to-close-deals\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/preprod.realtrends.com\/blog\/2023\/03\/14\/how-agents-are-embracing-proptech-to-close-deals\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/preprod.realtrends.com\/blog\/2023\/03\/14\/how-agents-are-embracing-proptech-to-close-deals\/#primaryimage\",\"url\":\"https:\/\/preprod.realtrends.com\/blog\/wp-content\/uploads\/sites\/9\/2025\/03\/9ced5ef4-69ab-4ba7-a7cd-ec49be7b274d.png\",\"contentUrl\":\"https:\/\/preprod.realtrends.com\/blog\/wp-content\/uploads\/sites\/9\/2025\/03\/9ced5ef4-69ab-4ba7-a7cd-ec49be7b274d.png\",\"width\":1200,\"height\":675,\"caption\":\"9ced5ef4-69ab-4ba7-a7cd-ec49be7b274d\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/preprod.realtrends.com\/blog\/2023\/03\/14\/how-agents-are-embracing-proptech-to-close-deals\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/preprod.realtrends.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How agents are embracing proptech to close deals\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/preprod.realtrends.com\/blog\/#website\",\"url\":\"https:\/\/preprod.realtrends.com\/blog\/\",\"name\":\"RealTrends - Blog\",\"description\":\"Empowering Real Estate Decisions with Trusted Insights.\",\"publisher\":{\"@id\":\"https:\/\/preprod.realtrends.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/preprod.realtrends.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/preprod.realtrends.com\/blog\/#organization\",\"name\":\"RealTrends - Blog\",\"url\":\"https:\/\/preprod.realtrends.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/preprod.realtrends.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/preprod.realtrends.com\/blog\/wp-content\/uploads\/sites\/9\/2025\/03\/cropped-RTV_Horizontal_logo_Blue.png\",\"contentUrl\":\"https:\/\/preprod.realtrends.com\/blog\/wp-content\/uploads\/sites\/9\/2025\/03\/cropped-RTV_Horizontal_logo_Blue.png\",\"width\":2321,\"height\":227,\"caption\":\"RealTrends - Blog\"},\"image\":{\"@id\":\"https:\/\/preprod.realtrends.com\/blog\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/preprod.realtrends.com\/blog\/#\/schema\/person\/2b55f26feb7e41850f027ef471162adb\",\"name\":\"Brooklee Han\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/preprod.realtrends.com\/blog\/#\/schema\/person\/image\/32219623db9d2d4db9203abe5efa70f4\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/ad31124eb4228b414404d044691bdc4dcbf5a47c058c3cbe3ee0bfffac4af760?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/ad31124eb4228b414404d044691bdc4dcbf5a47c058c3cbe3ee0bfffac4af760?s=96&d=mm&r=g\",\"caption\":\"Brooklee Han\"},\"description\":\"Brooklee Han is a real estate reporter focused on the real estate agent experience and the title insurance industry. Before joining HousingWire, Han was an international figure skater representing Australia at the 2014 Winter Olympics.\",\"sameAs\":[\"https:\/\/www.linkedin.com\/in\/brookleeathan\/\"],\"url\":\"https:\/\/preprod.realtrends.com\/blog\/author\/brooklee-han\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"How agents are embracing proptech to help close deals","description":"Agents looking to diversify their product offerings to clients and bolster their sales volume are adding proptech tools to their toolkit.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/preprod.realtrends.com\/blog\/2023\/03\/14\/how-agents-are-embracing-proptech-to-close-deals\/","og_locale":"en_US","og_type":"article","og_title":"How agents are embracing proptech to close deals","og_description":"Agents looking to diversify their product offerings to clients and bolster their sales volume are adding proptech tools to their toolkit.","og_url":"https:\/\/preprod.realtrends.com\/blog\/2023\/03\/14\/how-agents-are-embracing-proptech-to-close-deals\/","og_site_name":"RealTrends - Blog","og_image":[{"width":1200,"height":675,"url":"https:\/\/preprod.realtrends.com\/blog\/wp-content\/uploads\/sites\/9\/2025\/03\/9ced5ef4-69ab-4ba7-a7cd-ec49be7b274d.png","type":"image\/png"}],"author":"Brooklee Han","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Brooklee Han","Est. reading time":"7 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/preprod.realtrends.com\/blog\/2023\/03\/14\/how-agents-are-embracing-proptech-to-close-deals\/#article","isPartOf":{"@id":"https:\/\/preprod.realtrends.com\/blog\/2023\/03\/14\/how-agents-are-embracing-proptech-to-close-deals\/"},"author":{"name":"Brooklee Han","@id":"https:\/\/preprod.realtrends.com\/blog\/#\/schema\/person\/2b55f26feb7e41850f027ef471162adb"},"headline":"How agents are embracing proptech to close deals","datePublished":"2023-03-14T17:24:46+00:00","dateModified":"2025-03-13T02:49:57+00:00","mainEntityOfPage":{"@id":"https:\/\/preprod.realtrends.com\/blog\/2023\/03\/14\/how-agents-are-embracing-proptech-to-close-deals\/"},"wordCount":1440,"commentCount":0,"publisher":{"@id":"https:\/\/preprod.realtrends.com\/blog\/#organization"},"image":{"@id":"https:\/\/preprod.realtrends.com\/blog\/2023\/03\/14\/how-agents-are-embracing-proptech-to-close-deals\/#primaryimage"},"thumbnailUrl":"https:\/\/preprod.realtrends.com\/blog\/wp-content\/uploads\/sites\/9\/2025\/03\/9ced5ef4-69ab-4ba7-a7cd-ec49be7b274d.png","articleSection":["Archive"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/preprod.realtrends.com\/blog\/2023\/03\/14\/how-agents-are-embracing-proptech-to-close-deals\/#respond"]}],"isAccessibleForFree":"False","hasPart":{"@type":"WebPageElement","isAccessibleForFree":"False","cssSelector":".wp-block-housingwire-piano-member"}},{"@type":"WebPage","@id":"https:\/\/preprod.realtrends.com\/blog\/2023\/03\/14\/how-agents-are-embracing-proptech-to-close-deals\/","url":"https:\/\/preprod.realtrends.com\/blog\/2023\/03\/14\/how-agents-are-embracing-proptech-to-close-deals\/","name":"How agents are embracing proptech to help close deals","isPartOf":{"@id":"https:\/\/preprod.realtrends.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/preprod.realtrends.com\/blog\/2023\/03\/14\/how-agents-are-embracing-proptech-to-close-deals\/#primaryimage"},"image":{"@id":"https:\/\/preprod.realtrends.com\/blog\/2023\/03\/14\/how-agents-are-embracing-proptech-to-close-deals\/#primaryimage"},"thumbnailUrl":"https:\/\/preprod.realtrends.com\/blog\/wp-content\/uploads\/sites\/9\/2025\/03\/9ced5ef4-69ab-4ba7-a7cd-ec49be7b274d.png","datePublished":"2023-03-14T17:24:46+00:00","dateModified":"2025-03-13T02:49:57+00:00","description":"Agents looking to diversify their product offerings to clients and bolster their sales volume are adding proptech tools to their toolkit.","breadcrumb":{"@id":"https:\/\/preprod.realtrends.com\/blog\/2023\/03\/14\/how-agents-are-embracing-proptech-to-close-deals\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/preprod.realtrends.com\/blog\/2023\/03\/14\/how-agents-are-embracing-proptech-to-close-deals\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/preprod.realtrends.com\/blog\/2023\/03\/14\/how-agents-are-embracing-proptech-to-close-deals\/#primaryimage","url":"https:\/\/preprod.realtrends.com\/blog\/wp-content\/uploads\/sites\/9\/2025\/03\/9ced5ef4-69ab-4ba7-a7cd-ec49be7b274d.png","contentUrl":"https:\/\/preprod.realtrends.com\/blog\/wp-content\/uploads\/sites\/9\/2025\/03\/9ced5ef4-69ab-4ba7-a7cd-ec49be7b274d.png","width":1200,"height":675,"caption":"9ced5ef4-69ab-4ba7-a7cd-ec49be7b274d"},{"@type":"BreadcrumbList","@id":"https:\/\/preprod.realtrends.com\/blog\/2023\/03\/14\/how-agents-are-embracing-proptech-to-close-deals\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/preprod.realtrends.com\/blog\/"},{"@type":"ListItem","position":2,"name":"How agents are embracing proptech to close deals"}]},{"@type":"WebSite","@id":"https:\/\/preprod.realtrends.com\/blog\/#website","url":"https:\/\/preprod.realtrends.com\/blog\/","name":"RealTrends - Blog","description":"Empowering Real Estate Decisions with Trusted Insights.","publisher":{"@id":"https:\/\/preprod.realtrends.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/preprod.realtrends.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/preprod.realtrends.com\/blog\/#organization","name":"RealTrends - Blog","url":"https:\/\/preprod.realtrends.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/preprod.realtrends.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/preprod.realtrends.com\/blog\/wp-content\/uploads\/sites\/9\/2025\/03\/cropped-RTV_Horizontal_logo_Blue.png","contentUrl":"https:\/\/preprod.realtrends.com\/blog\/wp-content\/uploads\/sites\/9\/2025\/03\/cropped-RTV_Horizontal_logo_Blue.png","width":2321,"height":227,"caption":"RealTrends - Blog"},"image":{"@id":"https:\/\/preprod.realtrends.com\/blog\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/preprod.realtrends.com\/blog\/#\/schema\/person\/2b55f26feb7e41850f027ef471162adb","name":"Brooklee Han","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/preprod.realtrends.com\/blog\/#\/schema\/person\/image\/32219623db9d2d4db9203abe5efa70f4","url":"https:\/\/secure.gravatar.com\/avatar\/ad31124eb4228b414404d044691bdc4dcbf5a47c058c3cbe3ee0bfffac4af760?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/ad31124eb4228b414404d044691bdc4dcbf5a47c058c3cbe3ee0bfffac4af760?s=96&d=mm&r=g","caption":"Brooklee Han"},"description":"Brooklee Han is a real estate reporter focused on the real estate agent experience and the title insurance industry. Before joining HousingWire, Han was an international figure skater representing Australia at the 2014 Winter Olympics.","sameAs":["https:\/\/www.linkedin.com\/in\/brookleeathan\/"],"url":"https:\/\/preprod.realtrends.com\/blog\/author\/brooklee-han\/"}]}},"jetpack_featured_media_url":"https:\/\/preprod.realtrends.com\/blog\/wp-content\/uploads\/sites\/9\/2025\/03\/9ced5ef4-69ab-4ba7-a7cd-ec49be7b274d.png","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/preprod.realtrends.com\/blog\/wp-json\/wp\/v2\/posts\/4101","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/preprod.realtrends.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/preprod.realtrends.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/preprod.realtrends.com\/blog\/wp-json\/wp\/v2\/users\/34740"}],"replies":[{"embeddable":true,"href":"https:\/\/preprod.realtrends.com\/blog\/wp-json\/wp\/v2\/comments?post=4101"}],"version-history":[{"count":1,"href":"https:\/\/preprod.realtrends.com\/blog\/wp-json\/wp\/v2\/posts\/4101\/revisions"}],"predecessor-version":[{"id":8784,"href":"https:\/\/preprod.realtrends.com\/blog\/wp-json\/wp\/v2\/posts\/4101\/revisions\/8784"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/preprod.realtrends.com\/blog\/wp-json\/wp\/v2\/media\/4822"}],"wp:attachment":[{"href":"https:\/\/preprod.realtrends.com\/blog\/wp-json\/wp\/v2\/media?parent=4101"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/preprod.realtrends.com\/blog\/wp-json\/wp\/v2\/categories?post=4101"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/preprod.realtrends.com\/blog\/wp-json\/wp\/v2\/tags?post=4101"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/preprod.realtrends.com\/blog\/wp-json\/wp\/v2\/coauthors?post=4101"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}