{"id":4100,"date":"2023-03-14T14:34:19","date_gmt":"2023-03-14T14:34:19","guid":{"rendered":"https:\/\/preprod.realtrends.com\/blog\/2023\/03\/14\/florida-brokerage-positions-proprietary-tech-for-expansion\/"},"modified":"2025-03-13T02:49:57","modified_gmt":"2025-03-13T02:49:57","slug":"florida-brokerage-positions-proprietary-tech-for-expansion","status":"publish","type":"post","link":"https:\/\/preprod.realtrends.com\/blog\/2023\/03\/14\/florida-brokerage-positions-proprietary-tech-for-expansion\/","title":{"rendered":"Florida brokerage positions proprietary tech for expansion"},"content":{"rendered":"\n<p>Florida-based <strong>Mainframe Real Estate<\/strong> created a self-funded technology platform, with no investors or loans, and now it&#8217;s ready to take that platform and license it to other real estate firms. <\/p>\n\n\n\n<p>&#8220;We had the ability to grow it slowly as our agent base grew and add more features over time,&#8221; says CEO and <a href=\"https:\/\/preprod.realtrends.com\/blog\/articles\/learn-from-the-small-broker-who-gets-nearly-100-agent-adoption-of-his-in-house-tech-platform\/\" target=\"_blank\" rel=\"noreferrer noopener\">Founder Sean Frank<\/a>. &#8220;We didn\u2019t have the problem that a lot of big companies have where they\u2019re trying to create a massive platform. Starting off slow and smaller helped us make things more granular and more really tailored through feedback to what the agents need.&#8221;<\/p>\n\n\n\n<p>The company will be forming partnerships this year to propel its technology. These partnerships will help position the technology for a sale in the coming years. When the tech sells, Mainframe has promised to contribute a portion of the sale proceeds to the agents at the company.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-next-generation-software\">Next-generation software\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/h2>\n\n\n\n<p>Mainframe&#8217;s proprietary software, called <a href=\"https:\/\/mainframere.com\/company\/technology\">ABE<\/a>, is undergoing a complete rebuild to enhance its speed, e\ufb03ciency, and feature set. <\/p>\n\n\n\n<p>The new version of ABE is built upon features and functionality of the current system and includes:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>A custom property search engine <\/strong>for customers and agents to create advanced property searches, share those searches with others, get automatic listing updates, save financing information, and more. <\/li>\n\n\n\n<li><strong>A library to sign and access documents through ABE\u2019s custom e-sign platform <\/strong>allows for secure access to to documents for transactions.<\/li>\n\n\n\n<li><strong>Access market trends <\/strong>for consumer searches, educating consumers on market conditions for their specific search criteria.<\/li>\n\n\n\n<li><strong>Agent-branded websites: <\/strong>The Mainframe Real Estate website will transform into an agent-branded website for every agent at the company, providing feature-rich tools for consumers.<\/li>\n\n\n\n<li><\/li>\n<\/ul>\n\n\n\n<p>\u201cAs our new tech projects started to unfold last year, we realized that we were creating one of the best platforms the industry has ever seen,\u201d says Frank. \u201cBut as an independent brokerage, we realized the tech needed a larger platform, which is why we are now positioning it for a sale. As we continue to develop and demonstrate of our software, I\u2019m con\ufb01dent it will become highly sought-after in the industry.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mainframe Real Estate&#8217;s proprietary technology platform is expanding and the company is positioning it for sale.<\/p>\n","protected":false},"author":15802,"featured_media":4822,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3255],"tags":[],"coauthors":[19],"class_list":["post-4100","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-archive"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.4 (Yoast SEO v26.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Florida brokerage positions proprietary tech for expansion - RealTrends - Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/preprod.realtrends.com\/blog\/2023\/03\/14\/florida-brokerage-positions-proprietary-tech-for-expansion\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Florida brokerage positions proprietary tech for expansion\" \/>\n<meta property=\"og:description\" content=\"Mainframe Real Estate&#039;s proprietary technology platform is expanding and the company is positioning it for sale.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/preprod.realtrends.com\/blog\/2023\/03\/14\/florida-brokerage-positions-proprietary-tech-for-expansion\/\" \/>\n<meta property=\"og:site_name\" content=\"RealTrends - Blog\" \/>\n<meta property=\"og:image\" content=\"https:\/\/preprod.realtrends.com\/blog\/wp-content\/uploads\/sites\/9\/2025\/03\/9ced5ef4-69ab-4ba7-a7cd-ec49be7b274d.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Tracey Velt\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@traceyveltFL\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Tracey Velt\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/preprod.realtrends.com\/blog\/2023\/03\/14\/florida-brokerage-positions-proprietary-tech-for-expansion\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/preprod.realtrends.com\/blog\/2023\/03\/14\/florida-brokerage-positions-proprietary-tech-for-expansion\/\"},\"author\":{\"name\":\"Tracey Velt\",\"@id\":\"https:\/\/preprod.realtrends.com\/blog\/#\/schema\/person\/c77c9a1ce6568611329a6cc5a1a64d7d\"},\"headline\":\"Florida brokerage positions proprietary tech for expansion\",\"datePublished\":\"2023-03-14T14:34:19+00:00\",\"dateModified\":\"2025-03-13T02:49:57+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/preprod.realtrends.com\/blog\/2023\/03\/14\/florida-brokerage-positions-proprietary-tech-for-expansion\/\"},\"wordCount\":357,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/preprod.realtrends.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/preprod.realtrends.com\/blog\/2023\/03\/14\/florida-brokerage-positions-proprietary-tech-for-expansion\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/preprod.realtrends.com\/blog\/wp-content\/uploads\/sites\/9\/2025\/03\/9ced5ef4-69ab-4ba7-a7cd-ec49be7b274d.png\",\"articleSection\":[\"Archive\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/preprod.realtrends.com\/blog\/2023\/03\/14\/florida-brokerage-positions-proprietary-tech-for-expansion\/#respond\"]}],\"isAccessibleForFree\":\"False\",\"hasPart\":{\"@type\":\"WebPageElement\",\"isAccessibleForFree\":\"False\",\"cssSelector\":\".wp-block-housingwire-piano-member\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/preprod.realtrends.com\/blog\/2023\/03\/14\/florida-brokerage-positions-proprietary-tech-for-expansion\/\",\"url\":\"https:\/\/preprod.realtrends.com\/blog\/2023\/03\/14\/florida-brokerage-positions-proprietary-tech-for-expansion\/\",\"name\":\"Florida brokerage positions proprietary tech for expansion - 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