{"id":4082,"date":"2023-03-13T18:38:29","date_gmt":"2023-03-13T18:38:29","guid":{"rendered":"https:\/\/preprod.realtrends.com\/blog\/2023\/03\/13\/4-types-of-videos-for-agents-to-produce\/"},"modified":"2025-03-13T02:49:51","modified_gmt":"2025-03-13T02:49:51","slug":"4-types-of-videos-for-agents-to-produce","status":"publish","type":"post","link":"https:\/\/preprod.realtrends.com\/blog\/2023\/03\/13\/4-types-of-videos-for-agents-to-produce\/","title":{"rendered":"4 types of videos for agents to produce"},"content":{"rendered":"\n<p>When John Simpson, vice president of enterprise sales at <strong>Covideo<\/strong>, first connected with his real estate agent, it wasn&#8217;t in person. Rather, the agent sent him a video.\u00a0<\/p>\n\n\n\n<p>After 10 years and three home purchases, Simpson still relies on the same agent. He is a client for life and his agent\u2019s use of video made a significant impact on him. Simpson knows better than anyone that a good video can set an agent over the top. His experience goes to show that agents can use this kind of media for far more than showing off their property listings \u2014 though listing videos are still important.\u00a0<\/p>\n\n\n\n<p>\u201cThe first three to five seconds should <a href=\"https:\/\/preprod.housingwire.com\/articles\/opinion-five-keys-to-effective-communication-with-borrowers\/?cx_testId=13&amp;cx_testVariant=cx_1&amp;cx_artPos=2&amp;cx_experienceId=EXAPB9I50LOS#cxrecs_s\" target=\"_blank\" rel=\"noreferrer noopener\">communicate<\/a> your value-add. What are you giving your viewers, listeners and connections that is valuable, besides promoting yourself? It is a piece of knowledge. You become a trusted advisor,\u201d said Simpson.\u00a0<\/p>\n\n\n\n<p>\u201cA video is not a magic wand. If you send one video, it is not like you are going to close the deal. But, in that process, you are <a href=\"https:\/\/preprod.realtrends.com\/blog\/articles\/opinion-its-still-all-about-relationships-in-real-estate\/?cx_testId=5&amp;cx_testVariant=cx_1&amp;cx_artPos=3&amp;cx_experienceId=EXSCFTQKT12O#cxrecs_s\" target=\"_blank\" rel=\"noreferrer noopener\">engaging in a relationship<\/a>.\u201d&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-videos-of-introduction\">Videos of introduction<\/h2>\n\n\n\n<p>If you send someone a <a href=\"https:\/\/preprod.realtrends.com\/blog\/articles\/proven-tactics-to-make-your-real-estate-video-go-viral\/\" target=\"_blank\" rel=\"noreferrer noopener\">video<\/a> as a way of introducing yourself, you are sure to stand out.&nbsp;<\/p>\n\n\n\n<p>\u201cIt&#8217;s as simple as a voicemail. Leave someone a message saying, \u2018Hey this is John. I\u2019m going to send you a video email. Keep an eye out for it in your inbox.\u2019 From a psychological standpoint, you are now creating anticipation,\u201d said Simpson.&nbsp;<\/p>\n\n\n\n<p>In the body of the email, include a written line saying hello and indicating that the recipient should click the link to view the video. You can even add a GIF from a still shot of the recording to increase the click rate.&nbsp;<\/p>\n\n\n\n<p>The video itself can include any information you want to communicate to the recipient.&nbsp;<\/p>\n\n\n\n<p>\u201cThe fact that it says \u2018video\u2019 is going to increase your open rates alone by about 19%. If you include an animated GIF, the click-through rate is going to jump to about 65%. And what we really see is about a 200% increase in response rates, which is key,\u201d said Simpson, who got the information from a <a href=\"https:\/\/www.walkaroundvideos.com\/blog\/2016\/11\/video-in-the-subject-line-increases-open-and-click-through-rates\" target=\"_blank\" rel=\"noreferrer noopener\">HighQ report<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Listing videos<\/h2>\n\n\n\n<p>Listing videos are the most common pieces of content that agents are already creating, but Simpson shared several tips for improving the quality of listing videos.\u00a0<\/p>\n\n\n\n<p>\u201cLet them know who you are. Your non-verbal communication, tone and inflection are a huge key to it. So, I suggest a brief introduction to yourself, \u201cHey this is John. I\u2019ve got a great property for you.\u201d Then, you have the ability to flip the camera and do a walkthrough of the property,\u201d said Simpson.&nbsp;<\/p>\n\n\n\n<p>Focus on the areas that buyers have said are important to them.\u00a0<\/p>\n\n\n\n<p>\u201cThe nice thing is that there is analytical reporting within videos. An agent can go back and see a heat map of the views. You can see where the client looked at a repetitive piece of that particular video. Maybe they\u2019re really interested in the primary bedroom or bathroom,\u201d said Simpson.\u00a0<\/p>\n\n\n\n<p>Use that information to reach out to clients, ask what they liked about that feature and get some insight into their needs.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Community videos<\/h2>\n\n\n\n<p>If you find yourself with a lot of transplants or out-of-town buyers, videos highlighting the community are a prime opportunity to show them highlights of what makes local areas special.\u00a0<\/p>\n\n\n\n<p>\u201cUnderstanding the schools or the walkability, or the neighborhood in general, are important,\u201d said Simpson.\u00a0<\/p>\n\n\n\n<p>He recommend using pre-made videos from the community. Often, marketing departments for a state or town will create highlight reels for an area, encouraging people to move to the city or region. You can link to these assets on your website or \u2014 with permission \u2014 merge them with your personalized videos.\u00a0<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Referral business videos<\/h2>\n\n\n\n<p>\u201cIn the real estate world, we know that referrals are key to driving business. So, who else are you working with? What are other agents doing? How can you help each other out by simply introducing yourself,\u201d said Simpson.\u00a0<\/p>\n\n\n\n<p>Using <a href=\"https:\/\/preprod.realtrends.com\/blog\/articles\/proven-tactics-to-make-your-real-estate-video-go-viral\/\">videos<\/a> in your referral business empowers not only you and your team but also the housing professionals you work with within your community and in other businesses. Use the multi-media platform you\u2019ve created to connect clients with preferred loan officers, title companies or even other agents.&nbsp;<\/p>\n\n\n\n<p>\u201cIt\u2019s a one-stop shop. You give clients a video, rather than all this text that they need to fumble through in an email. Instead, they can watch your video message and you can guide them wherever they need to go.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A video is not a magic wand. If you send one video, it is not like you are going to close the deal. But, you are engaging in a relationship.<\/p>\n","protected":false},"author":39539,"featured_media":4822,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3255],"tags":[],"coauthors":[],"class_list":["post-4082","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-archive"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.4 (Yoast SEO v26.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>4 types of videos for agents to produce - RealTrends - Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/preprod.realtrends.com\/blog\/2023\/03\/13\/4-types-of-videos-for-agents-to-produce\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"4 types of videos for agents to produce\" \/>\n<meta property=\"og:description\" content=\"A video is not a magic wand. 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