{"id":4073,"date":"2023-03-08T13:15:00","date_gmt":"2023-03-08T13:15:00","guid":{"rendered":"https:\/\/preprod.realtrends.com\/blog\/2023\/03\/08\/defying-new-agent-burnout-by-teaching-product-of-life-cycles\/"},"modified":"2025-03-13T02:49:41","modified_gmt":"2025-03-13T02:49:41","slug":"defying-new-agent-burnout-by-teaching-product-of-life-cycles","status":"publish","type":"post","link":"https:\/\/preprod.realtrends.com\/blog\/2023\/03\/08\/defying-new-agent-burnout-by-teaching-product-of-life-cycles\/","title":{"rendered":"Defying new agent burnout by teaching product of life cycles"},"content":{"rendered":"\n

The only thing worse than starting a new gig is not knowing what to expect. And for
those agents who decided to join the industry in the last year, it can be a \u201cdeer in the
headlights moment.\u201d It is time for new agents to get the tools that will help them succeed as the industry shifts toward a more traditional, skills-focused business. <\/p>\n\n\n\n

Managing expectations<\/h2>\n\n\n\n

Think of the last time you were at the doctor\u2019s office. It\u2019s a whole new world where folks
use language you don\u2019t know and you run in a current they control. It\u2019s impossible to
manage anything when you are in that insecure state. When you apply that same logic to entry level agents, there are several to implement to avoid the meltdown of new real estate agents. <\/p>\n\n\n\n

Regional and seasonal ebbs and flows<\/h2>\n\n\n\n

I read a national article recently that cited the summer season as the best time
to sell a home. The article said, \u201cdeals\u201d could be found in the fall and winter for buyers. <\/p>\n\n\n\n

Nothing could be farther from the truth in my area of the country. August is notoriously a slow month compared to September. Variables like climate, daylight hours, community interest, common vacation months and buyer habits can swing that pendulum big time in any town. <\/p>\n\n\n\n

For example, January is a hot time to sell a house in Naples, Florida, yet in the Pacific Northwest there isn\u2019t enough daylight to attract the biggest group of buyers in that month. Understanding the cycle of your local market is critical \u2014 sometimes it really isn\u2019t you, it\u2019s just the weather. The market is like a river by design and it\u2019s meant to have current shifts and changes.<\/p>\n\n\n\n

To the new agent psyche, it will be a huge relief to know that much of their slow business may be seasonal, not exclusively due to interest rates<\/a> or inventory<\/a>, or even their approach. If they stay consistent, then hard work now will pay dividends later, as it does for every agent who does the work. These new agents can make plans and take rests to avoid inevitable burnout.<\/p>\n\n\n\n

The dividends in understanding product life cycles<\/h2>\n\n\n\n

The National Association of Realtors<\/strong> (NAR) reported in their 2022 Member Report, \u201c15% of REALTORS\u00ae had a previous career in management, business or finance, and 14% in sales or retail.\u201d<\/p>\n\n\n\n

So, this next concept \u2014 while now glaringly obvious to veteran agents \u2014 is new to others. Broadly speaking, consumers sell homes every 5-7 years. You can say that to a new agent, but you\u2019ll likely need to explain why they should care. <\/p>\n\n\n\n

When a new agent is asked where they intend to attract business<\/a>, this is the perfect time to introduce the typical cycle of a buyer and seller. After all, we are asking them for a calculated strategy in a field they have yet to understand. Had I known, while dropping some of my best one liners at an open house or reaching out to friends and family members, that
the average person moves up or downsizes every 5-7 years, it would have helped me
better identify warmer leads. Like any agent, time and money are resources that can\u2019t
be spared when you\u2019re trying to build a book of business. <\/p>\n\n\n\n

Teaching an agent to pour the foundation of their business into the long game, will get them thinking like a business and producing faster. Have your agent pull reports for you so they can practice looking at market trends. Make it a weekly exercise so they can start to see for themselves what you already know.<\/p>\n\n\n\n