{"id":4061,"date":"2023-03-06T12:00:00","date_gmt":"2023-03-06T12:00:00","guid":{"rendered":"https:\/\/preprod.realtrends.com\/blog\/2023\/03\/06\/real-estate-ones-dan-elsea-on-flexibility-in-brokerage-business-model\/"},"modified":"2025-03-13T02:49:37","modified_gmt":"2025-03-13T02:49:37","slug":"real-estate-ones-dan-elsea-on-flexibility-in-brokerage-business-model","status":"publish","type":"post","link":"https:\/\/preprod.realtrends.com\/blog\/2023\/03\/06\/real-estate-ones-dan-elsea-on-flexibility-in-brokerage-business-model\/","title":{"rendered":"Real Estate One&#8217;s Dan Elsea on flexibility in brokerage business model"},"content":{"rendered":"\n<p>Today&#8217;s RealTrending podcast features Dan Elsea, president of\u00a0<strong><a href=\"https:\/\/www.realestateone.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Real Estate One<\/a><\/strong>, a <a href=\"https:\/\/preprod.realtrends.com\/blog\/real-trends-500\/\" target=\"_blank\" rel=\"noreferrer noopener\">RealTrends 500 brokerage<\/a>. Elsea&#8217;s company is in its fourth generation of family leaders. Elsea and his brother Stuart have led through many different housing markets and seen new competitors come into the business. The key to success, says Dan, is to be flexible in your business model and services that you offer.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.linkedin.com\/in\/dan-elsea-077b226\/\" target=\"_blank\" rel=\"noreferrer noopener\">Dan<\/a> discusses how his company and business model have evolved over the years, how they are open to experimenting with agent compensation and consumer services and the flexibility he thinks is required to remain competitive in today&#8217;s real estate world.<\/p>\n\n\n\n<div id=\"buzzsprout-player-12369515\"><\/div><script src=\"https:\/\/www.buzzsprout.com\/1595341\/12369515-real-estate-one-s-dan-elsea-on-flexibility-in-brokerage-business-model.js?container_id=buzzsprout-player-12369515&amp;player=small\" type=\"text\/javascript\" charset=\"utf-8\"><\/script>\n\n\n\n<p><em>Here is a small preview of today\u2019s interview with Dan. The transcript below has been lightly edited for length and clarity:<\/em><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong>Tracey Velt:<\/strong> I&#8217;ve really noticed a renewed effort to boost agent productivity, especially right now. Really giving agents the dialogue to talk to buyers and sellers about the market, kind of get them off the fence and understand what&#8217;s really going on right now. I&#8217;ve noticed a desperate need for that dialogue. What what do I say? How do I handle this situation? How do I talk about interest rates and help these people to understand the market and then make the decision that that is best for for them.<\/p>\n\n\n\n<p><strong>Dan Elsea:<\/strong> We try to give them realistic examples and information as opposed to sort of scripts because our we feel uncomfortable teaching them to say, &#8220;Well, every market is great, this is a great market, it&#8217;s great for buyers.&#8221; We try to give them honest information and teach them to be counselors, not salespeople. And there are times when they&#8217;re going to counsel a client \u2014 a buyer or seller \u2014 not to sell right now. And they should be shouldn&#8217;t be afraid to do that. That&#8217;s what they hire us for, for us to be counselors. We focus on that type of education and training. We created our research group to do that, so we can give them information so they can do what they&#8217;re hired to do.<\/p>\n<\/blockquote>\n\n\n\n<p><strong>The<\/strong>&nbsp;<strong>RealTrending podcast features the brightest minds in real estate. Twice a month, brokerage leaders, top agents, team leaders, and industry experts share their success secrets, trends, and lessons learned navigating this ever-changing industry. Hosted by Tracey Velt and produced by Elissa Branch.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Today&#8217;s RealTrending podcast features Dan Elsea, president of\u00a0Real Estate One. <\/p>\n<p>Dan discusses how his company and business model have evolved over the years, how they are open to experimenting with agent compensation and consumer services and the flexibility he thinks is required to remain competitive in today&#8217;s real estate world.<\/p>\n","protected":false},"author":15802,"featured_media":4822,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3255],"tags":[],"coauthors":[19],"class_list":["post-4061","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-archive"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.4 (Yoast SEO v26.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Real Estate One&#039;s Dan Elsea on flexibility in brokerage business model - RealTrends - Blog<\/title>\n<meta name=\"description\" content=\"Dan Elsea, president of\u00a0Real Estate One, discusses how his business model has evolved and the flexibility required to stay competitive.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/preprod.realtrends.com\/blog\/2023\/03\/06\/real-estate-ones-dan-elsea-on-flexibility-in-brokerage-business-model\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Real Estate One&#039;s Dan Elsea on flexibility in brokerage business model\" \/>\n<meta property=\"og:description\" content=\"Dan Elsea, president of\u00a0Real Estate One, discusses how his business model has evolved and the flexibility required to stay competitive.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/preprod.realtrends.com\/blog\/2023\/03\/06\/real-estate-ones-dan-elsea-on-flexibility-in-brokerage-business-model\/\" \/>\n<meta property=\"og:site_name\" content=\"RealTrends - Blog\" \/>\n<meta property=\"og:image\" content=\"https:\/\/preprod.realtrends.com\/blog\/wp-content\/uploads\/sites\/9\/2025\/03\/9ced5ef4-69ab-4ba7-a7cd-ec49be7b274d.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Tracey Velt\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@traceyveltFL\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Tracey Velt\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/preprod.realtrends.com\/blog\/2023\/03\/06\/real-estate-ones-dan-elsea-on-flexibility-in-brokerage-business-model\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/preprod.realtrends.com\/blog\/2023\/03\/06\/real-estate-ones-dan-elsea-on-flexibility-in-brokerage-business-model\/\"},\"author\":{\"name\":\"Tracey Velt\",\"@id\":\"https:\/\/preprod.realtrends.com\/blog\/#\/schema\/person\/c77c9a1ce6568611329a6cc5a1a64d7d\"},\"headline\":\"Real Estate One&#8217;s Dan Elsea on flexibility in brokerage business model\",\"datePublished\":\"2023-03-06T12:00:00+00:00\",\"dateModified\":\"2025-03-13T02:49:37+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/preprod.realtrends.com\/blog\/2023\/03\/06\/real-estate-ones-dan-elsea-on-flexibility-in-brokerage-business-model\/\"},\"wordCount\":410,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/preprod.realtrends.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/preprod.realtrends.com\/blog\/2023\/03\/06\/real-estate-ones-dan-elsea-on-flexibility-in-brokerage-business-model\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/preprod.realtrends.com\/blog\/wp-content\/uploads\/sites\/9\/2025\/03\/9ced5ef4-69ab-4ba7-a7cd-ec49be7b274d.png\",\"articleSection\":[\"Archive\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/preprod.realtrends.com\/blog\/2023\/03\/06\/real-estate-ones-dan-elsea-on-flexibility-in-brokerage-business-model\/#respond\"]}],\"isAccessibleForFree\":\"False\",\"hasPart\":{\"@type\":\"WebPageElement\",\"isAccessibleForFree\":\"False\",\"cssSelector\":\".wp-block-housingwire-piano-member\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/preprod.realtrends.com\/blog\/2023\/03\/06\/real-estate-ones-dan-elsea-on-flexibility-in-brokerage-business-model\/\",\"url\":\"https:\/\/preprod.realtrends.com\/blog\/2023\/03\/06\/real-estate-ones-dan-elsea-on-flexibility-in-brokerage-business-model\/\",\"name\":\"Real Estate One's Dan Elsea on flexibility in brokerage business model - RealTrends - Blog\",\"isPartOf\":{\"@id\":\"https:\/\/preprod.realtrends.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/preprod.realtrends.com\/blog\/2023\/03\/06\/real-estate-ones-dan-elsea-on-flexibility-in-brokerage-business-model\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/preprod.realtrends.com\/blog\/2023\/03\/06\/real-estate-ones-dan-elsea-on-flexibility-in-brokerage-business-model\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/preprod.realtrends.com\/blog\/wp-content\/uploads\/sites\/9\/2025\/03\/9ced5ef4-69ab-4ba7-a7cd-ec49be7b274d.png\",\"datePublished\":\"2023-03-06T12:00:00+00:00\",\"dateModified\":\"2025-03-13T02:49:37+00:00\",\"description\":\"Dan Elsea, president of\u00a0Real Estate One, discusses how his business model has evolved and the flexibility required to stay competitive.\",\"breadcrumb\":{\"@id\":\"https:\/\/preprod.realtrends.com\/blog\/2023\/03\/06\/real-estate-ones-dan-elsea-on-flexibility-in-brokerage-business-model\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/preprod.realtrends.com\/blog\/2023\/03\/06\/real-estate-ones-dan-elsea-on-flexibility-in-brokerage-business-model\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/preprod.realtrends.com\/blog\/2023\/03\/06\/real-estate-ones-dan-elsea-on-flexibility-in-brokerage-business-model\/#primaryimage\",\"url\":\"https:\/\/preprod.realtrends.com\/blog\/wp-content\/uploads\/sites\/9\/2025\/03\/9ced5ef4-69ab-4ba7-a7cd-ec49be7b274d.png\",\"contentUrl\":\"https:\/\/preprod.realtrends.com\/blog\/wp-content\/uploads\/sites\/9\/2025\/03\/9ced5ef4-69ab-4ba7-a7cd-ec49be7b274d.png\",\"width\":1200,\"height\":675,\"caption\":\"9ced5ef4-69ab-4ba7-a7cd-ec49be7b274d\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/preprod.realtrends.com\/blog\/2023\/03\/06\/real-estate-ones-dan-elsea-on-flexibility-in-brokerage-business-model\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/preprod.realtrends.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Real Estate One&#8217;s Dan Elsea on flexibility in brokerage business model\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/preprod.realtrends.com\/blog\/#website\",\"url\":\"https:\/\/preprod.realtrends.com\/blog\/\",\"name\":\"RealTrends - Blog\",\"description\":\"Empowering Real Estate Decisions with Trusted Insights.\",\"publisher\":{\"@id\":\"https:\/\/preprod.realtrends.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/preprod.realtrends.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/preprod.realtrends.com\/blog\/#organization\",\"name\":\"RealTrends - Blog\",\"url\":\"https:\/\/preprod.realtrends.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/preprod.realtrends.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/preprod.realtrends.com\/blog\/wp-content\/uploads\/sites\/9\/2025\/03\/cropped-RTV_Horizontal_logo_Blue.png\",\"contentUrl\":\"https:\/\/preprod.realtrends.com\/blog\/wp-content\/uploads\/sites\/9\/2025\/03\/cropped-RTV_Horizontal_logo_Blue.png\",\"width\":2321,\"height\":227,\"caption\":\"RealTrends - Blog\"},\"image\":{\"@id\":\"https:\/\/preprod.realtrends.com\/blog\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/preprod.realtrends.com\/blog\/#\/schema\/person\/c77c9a1ce6568611329a6cc5a1a64d7d\",\"name\":\"Tracey Velt\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/preprod.realtrends.com\/blog\/#\/schema\/person\/image\/9b3cf1be6b1fb876ab0bd60ce0a485d0\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/ae51367450666ac65e816c5ed48f71a6aebe0ed43ea74c1f16500d37c0efc141?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/ae51367450666ac65e816c5ed48f71a6aebe0ed43ea74c1f16500d37c0efc141?s=96&d=mm&r=g\",\"caption\":\"Tracey Velt\"},\"description\":\"Tracey Velt is the Senior Director of Data &amp; Content. She is the host of the popular RealTrending podcast, manages content for the real estate team and The Gathering and leads editorial and sponsored research across the HW Media brands. Tracey has more than 25 years of experience writing and editing for the real estate industry and is the former editor in chief of Florida Realtor magazine. She resides in Florida.\",\"sameAs\":[\"https:\/\/www.linkedin.com\/in\/traceyvelt\/\",\"https:\/\/x.com\/traceyveltFL\"],\"url\":\"https:\/\/preprod.realtrends.com\/blog\/author\/tvelt\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Real Estate One's Dan Elsea on flexibility in brokerage business model - RealTrends - Blog","description":"Dan Elsea, president of\u00a0Real Estate One, discusses how his business model has evolved and the flexibility required to stay competitive.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/preprod.realtrends.com\/blog\/2023\/03\/06\/real-estate-ones-dan-elsea-on-flexibility-in-brokerage-business-model\/","og_locale":"en_US","og_type":"article","og_title":"Real Estate One's Dan Elsea on flexibility in brokerage business model","og_description":"Dan Elsea, president of\u00a0Real Estate One, discusses how his business model has evolved and the flexibility required to stay competitive.","og_url":"https:\/\/preprod.realtrends.com\/blog\/2023\/03\/06\/real-estate-ones-dan-elsea-on-flexibility-in-brokerage-business-model\/","og_site_name":"RealTrends - Blog","og_image":[{"width":1200,"height":675,"url":"https:\/\/preprod.realtrends.com\/blog\/wp-content\/uploads\/sites\/9\/2025\/03\/9ced5ef4-69ab-4ba7-a7cd-ec49be7b274d.png","type":"image\/png"}],"author":"Tracey Velt","twitter_card":"summary_large_image","twitter_creator":"@traceyveltFL","twitter_misc":{"Written by":"Tracey Velt","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/preprod.realtrends.com\/blog\/2023\/03\/06\/real-estate-ones-dan-elsea-on-flexibility-in-brokerage-business-model\/#article","isPartOf":{"@id":"https:\/\/preprod.realtrends.com\/blog\/2023\/03\/06\/real-estate-ones-dan-elsea-on-flexibility-in-brokerage-business-model\/"},"author":{"name":"Tracey Velt","@id":"https:\/\/preprod.realtrends.com\/blog\/#\/schema\/person\/c77c9a1ce6568611329a6cc5a1a64d7d"},"headline":"Real Estate One&#8217;s Dan Elsea on flexibility in brokerage business model","datePublished":"2023-03-06T12:00:00+00:00","dateModified":"2025-03-13T02:49:37+00:00","mainEntityOfPage":{"@id":"https:\/\/preprod.realtrends.com\/blog\/2023\/03\/06\/real-estate-ones-dan-elsea-on-flexibility-in-brokerage-business-model\/"},"wordCount":410,"commentCount":0,"publisher":{"@id":"https:\/\/preprod.realtrends.com\/blog\/#organization"},"image":{"@id":"https:\/\/preprod.realtrends.com\/blog\/2023\/03\/06\/real-estate-ones-dan-elsea-on-flexibility-in-brokerage-business-model\/#primaryimage"},"thumbnailUrl":"https:\/\/preprod.realtrends.com\/blog\/wp-content\/uploads\/sites\/9\/2025\/03\/9ced5ef4-69ab-4ba7-a7cd-ec49be7b274d.png","articleSection":["Archive"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/preprod.realtrends.com\/blog\/2023\/03\/06\/real-estate-ones-dan-elsea-on-flexibility-in-brokerage-business-model\/#respond"]}],"isAccessibleForFree":"False","hasPart":{"@type":"WebPageElement","isAccessibleForFree":"False","cssSelector":".wp-block-housingwire-piano-member"}},{"@type":"WebPage","@id":"https:\/\/preprod.realtrends.com\/blog\/2023\/03\/06\/real-estate-ones-dan-elsea-on-flexibility-in-brokerage-business-model\/","url":"https:\/\/preprod.realtrends.com\/blog\/2023\/03\/06\/real-estate-ones-dan-elsea-on-flexibility-in-brokerage-business-model\/","name":"Real Estate One's Dan Elsea on flexibility in brokerage business model - RealTrends - Blog","isPartOf":{"@id":"https:\/\/preprod.realtrends.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/preprod.realtrends.com\/blog\/2023\/03\/06\/real-estate-ones-dan-elsea-on-flexibility-in-brokerage-business-model\/#primaryimage"},"image":{"@id":"https:\/\/preprod.realtrends.com\/blog\/2023\/03\/06\/real-estate-ones-dan-elsea-on-flexibility-in-brokerage-business-model\/#primaryimage"},"thumbnailUrl":"https:\/\/preprod.realtrends.com\/blog\/wp-content\/uploads\/sites\/9\/2025\/03\/9ced5ef4-69ab-4ba7-a7cd-ec49be7b274d.png","datePublished":"2023-03-06T12:00:00+00:00","dateModified":"2025-03-13T02:49:37+00:00","description":"Dan Elsea, president of\u00a0Real Estate One, discusses how his business model has evolved and the flexibility required to stay competitive.","breadcrumb":{"@id":"https:\/\/preprod.realtrends.com\/blog\/2023\/03\/06\/real-estate-ones-dan-elsea-on-flexibility-in-brokerage-business-model\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/preprod.realtrends.com\/blog\/2023\/03\/06\/real-estate-ones-dan-elsea-on-flexibility-in-brokerage-business-model\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/preprod.realtrends.com\/blog\/2023\/03\/06\/real-estate-ones-dan-elsea-on-flexibility-in-brokerage-business-model\/#primaryimage","url":"https:\/\/preprod.realtrends.com\/blog\/wp-content\/uploads\/sites\/9\/2025\/03\/9ced5ef4-69ab-4ba7-a7cd-ec49be7b274d.png","contentUrl":"https:\/\/preprod.realtrends.com\/blog\/wp-content\/uploads\/sites\/9\/2025\/03\/9ced5ef4-69ab-4ba7-a7cd-ec49be7b274d.png","width":1200,"height":675,"caption":"9ced5ef4-69ab-4ba7-a7cd-ec49be7b274d"},{"@type":"BreadcrumbList","@id":"https:\/\/preprod.realtrends.com\/blog\/2023\/03\/06\/real-estate-ones-dan-elsea-on-flexibility-in-brokerage-business-model\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/preprod.realtrends.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Real Estate One&#8217;s Dan Elsea on flexibility in brokerage business model"}]},{"@type":"WebSite","@id":"https:\/\/preprod.realtrends.com\/blog\/#website","url":"https:\/\/preprod.realtrends.com\/blog\/","name":"RealTrends - Blog","description":"Empowering Real Estate Decisions with Trusted Insights.","publisher":{"@id":"https:\/\/preprod.realtrends.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/preprod.realtrends.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/preprod.realtrends.com\/blog\/#organization","name":"RealTrends - Blog","url":"https:\/\/preprod.realtrends.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/preprod.realtrends.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/preprod.realtrends.com\/blog\/wp-content\/uploads\/sites\/9\/2025\/03\/cropped-RTV_Horizontal_logo_Blue.png","contentUrl":"https:\/\/preprod.realtrends.com\/blog\/wp-content\/uploads\/sites\/9\/2025\/03\/cropped-RTV_Horizontal_logo_Blue.png","width":2321,"height":227,"caption":"RealTrends - Blog"},"image":{"@id":"https:\/\/preprod.realtrends.com\/blog\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/preprod.realtrends.com\/blog\/#\/schema\/person\/c77c9a1ce6568611329a6cc5a1a64d7d","name":"Tracey Velt","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/preprod.realtrends.com\/blog\/#\/schema\/person\/image\/9b3cf1be6b1fb876ab0bd60ce0a485d0","url":"https:\/\/secure.gravatar.com\/avatar\/ae51367450666ac65e816c5ed48f71a6aebe0ed43ea74c1f16500d37c0efc141?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/ae51367450666ac65e816c5ed48f71a6aebe0ed43ea74c1f16500d37c0efc141?s=96&d=mm&r=g","caption":"Tracey Velt"},"description":"Tracey Velt is the Senior Director of Data &amp; Content. She is the host of the popular RealTrending podcast, manages content for the real estate team and The Gathering and leads editorial and sponsored research across the HW Media brands. Tracey has more than 25 years of experience writing and editing for the real estate industry and is the former editor in chief of Florida Realtor magazine. She resides in Florida.","sameAs":["https:\/\/www.linkedin.com\/in\/traceyvelt\/","https:\/\/x.com\/traceyveltFL"],"url":"https:\/\/preprod.realtrends.com\/blog\/author\/tvelt\/"}]}},"jetpack_featured_media_url":"https:\/\/preprod.realtrends.com\/blog\/wp-content\/uploads\/sites\/9\/2025\/03\/9ced5ef4-69ab-4ba7-a7cd-ec49be7b274d.png","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/preprod.realtrends.com\/blog\/wp-json\/wp\/v2\/posts\/4061","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/preprod.realtrends.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/preprod.realtrends.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/preprod.realtrends.com\/blog\/wp-json\/wp\/v2\/users\/15802"}],"replies":[{"embeddable":true,"href":"https:\/\/preprod.realtrends.com\/blog\/wp-json\/wp\/v2\/comments?post=4061"}],"version-history":[{"count":1,"href":"https:\/\/preprod.realtrends.com\/blog\/wp-json\/wp\/v2\/posts\/4061\/revisions"}],"predecessor-version":[{"id":8744,"href":"https:\/\/preprod.realtrends.com\/blog\/wp-json\/wp\/v2\/posts\/4061\/revisions\/8744"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/preprod.realtrends.com\/blog\/wp-json\/wp\/v2\/media\/4822"}],"wp:attachment":[{"href":"https:\/\/preprod.realtrends.com\/blog\/wp-json\/wp\/v2\/media?parent=4061"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/preprod.realtrends.com\/blog\/wp-json\/wp\/v2\/categories?post=4061"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/preprod.realtrends.com\/blog\/wp-json\/wp\/v2\/tags?post=4061"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/preprod.realtrends.com\/blog\/wp-json\/wp\/v2\/coauthors?post=4061"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}