{"id":4054,"date":"2023-03-02T17:43:15","date_gmt":"2023-03-02T17:43:15","guid":{"rendered":"https:\/\/preprod.realtrends.com\/blog\/2023\/03\/02\/re-max-past-present-and-future-on-display-at-r4\/"},"modified":"2025-03-13T02:49:36","modified_gmt":"2025-03-13T02:49:36","slug":"re-max-past-present-and-future-on-display-at-r4","status":"publish","type":"post","link":"https:\/\/preprod.realtrends.com\/blog\/2023\/03\/02\/re-max-past-present-and-future-on-display-at-r4\/","title":{"rendered":"RE\/MAX past, present and future on display at R4"},"content":{"rendered":"\n

The past, present and future of RE\/MAX<\/strong> were the main focus of the firm\u2019s opening general session Tuesday morning at the R4 conference, as RE\/MAX founder Dave Liniger, Gail Liniger and current RE\/MAX president Nick Bailey<\/a> took the stage in Las Vegas.<\/p>\n\n\n\n

This year\u2019s R4 conference was especially poignant, as RE\/MAX is celebrating its 50th<\/sup> anniversary. To mark the occasion, Dave Liniger took the 9,000-plus attendees from over 74 countries and territories on a bit of a walk down memory lane.<\/p>\n\n\n\n

\u201cNearly 50 years ago, RE\/MAX did our first Las Vegas convention. It was a dump called the Thunderbird Inn,\u201d Liniger said. \u201cThey had 50 rooms, one meeting room and we have 26 people there. I think the Thunderbird Inn was built on this land and then they tore it down and put this gigantic place up. In 50 years, we have come a long, long way.\u201d<\/p>\n\n\n\n

Liniger continued to discuss the history of his firm and how his time in the U.S. Air Force helped him develop the leadership skills he has relied upon to become successful in the real estate industry. <\/p>\n\n\n\n

He also discussed his first hire, Gail Main, who help Liniger<\/a> turn the young company around after nearly being crushed by mounting debt. In addition to helping Dave Liniger turn his firm around, Gail Main would also eventually become Gail Liniger after marrying Dave Liniger nearly 10 years later.<\/p>\n\n\n\n

\u201cShe was the real deal,\u201d Liniger said of his wife. \u201cCharismatic, hard-working, stubborn, if you will, confident, optimistic and a perfect partner.\u201d<\/p>\n\n\n\n

In addition to discussing the history of RE\/MAX, Liniger also addressed the current housing market conditions his firm and agents are facing. He compared the current uncertainty the industry is facing to the market volatility he and RE\/MAX experienced in the 1970s during the early days in the firm.<\/p>\n\n\n\n

\u201cThey often quoted Darwin, that it\u2019s the strongest that survives. That is not true and that isn\u2019t what he said,\u201d Dave Liniger said. \u201cIt is not the strongest that survive. After all, the dinosaurs were the strongest, and they\u2019re gone. But mosquitoes are still here, hundreds of years later. It seems to me that we\u2019ve always talked about the quality of our agents, but in reality, it\u2019s the adaptability of the best brokers and the best agents that makes this system work.\u201d<\/p>\n\n\n\n

Dave Liniger concluded his remarks by reminding attendees that \u201ccycles will come, and cycles will go,\u201d and that they \u201care unstoppable.\u201d That segued into Bailey ziplining his way to the stage from the back of the venue while wearing a skydiving suit adorned with RE\/MAX\u2019s branding and signature colors.<\/p>\n\n\n\n

While Dave Liniger discussed the past and present of RE\/MAX, Bailey focused his remarks on the future of the firm and the housing market.<\/p>\n\n\n\n

\u201cPeople have a lot of questions [about this market]. But we have to focus on what we can control and not what we cannot control. With the market, can we control the interest rates, inflation, the [Federal Reserve<\/strong>] or the economy? But isn\u2019t that the stuff we all worry about?\u201d Bailey asked the crowd. \u201cWe have to focus on what we can control in our businesses and not worry about what we can\u2019t control.\u201d<\/p>\n\n\n\n

Despite the headwinds currently facing the market,<\/a> including a volatile mortgage rate<\/a> environment, continued levels of low inventory<\/a> and rising housing affordability issues, Bailey said he is confident that generational trends \u2014 and life circumstances and events \u2014 will continue to keep the housing market going.<\/p>\n\n\n\n

\u201cI\u2019m very clear on two things,\u201d Bailey said. \u201cPeople are going to buy and sell houses in 2023, and experienced agents will have the upper hand. I get asked when the market is going to rebound, but you can\u2019t rebound if you don\u2019t have a crash. And we haven\u2019t had a crash; we\u2019ve just begun to rebalance, putting buyers and sellers on more equal footing \u2013 and that\u2019s good news for all of us. The question isn\u2019t whether (people will) buy and sell houses in 2023, the question is which agents are going to be the ones to help them do it.\u201d<\/p>\n\n\n\n

According to Bailey, consumers want three things from their real estate agents: trust, knowledge and experience. In order to cultivate these things, Bailey told agents to focus on building and driving connections.<\/p>\n\n\n\n

\u201cThere was the frenzy of the market. My forecast last year in January was that I thought a lot of agents are going to go from burnout to broke.\u201d Bailey. \u201cOur spheres have been ignored. Top producers, the vast majority of their business, over 90 percent, generally comes from repeats and referrals. Pour into your sphere the business is there.\u201d<\/p>\n\n\n\n

As they work toward this, Bailey told agents to better leverage technology to aid them in better serving their clients.<\/p>\n\n\n\n

\u201cWe\u2019re going to look at tech and fill in the gaps of what makes you more efficient as an agent \u2014 and what helps drive the buyer and seller experience,\u201d Bailey said. \u201cGet your smart tech humming. Get it humming for you, because it will deliver business to you.\u201d<\/p>\n\n\n\n

In his concluding remarks, Bailey echoed Dave Liniger\u2019s sentiments.<\/p>\n\n\n\n

\u201cI want you to leave R4 with confidence in the housing market, confidence knowing that you are the most trusted, knowledgeable and productive agents in the history of this business, and that you are without question in the right place at the right time. You\u2019re unstoppable,\u201d Bailey concluded.<\/p>\n","protected":false},"excerpt":{"rendered":"

Dave Liniger and Nick Bailey discuss the current housing market conditions and the history of RE\/MAX at the firm’s Las Vegas conference.<\/p>\n","protected":false},"author":34740,"featured_media":4822,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3255],"tags":[],"coauthors":[1760],"class_list":["post-4054","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-archive"],"acf":[],"yoast_head":"\nRE\/MAX past, present and future on display at R4<\/title>\n<meta name=\"description\" content=\"Dave Liniger and Nick Bailey discuss the current housing market conditions and the history of RE\/MAX at the firm's Las Vegas conference.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/preprod.realtrends.com\/blog\/2023\/03\/02\/re-max-past-present-and-future-on-display-at-r4\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"RE\/MAX past, present and future on display at R4\" \/>\n<meta property=\"og:description\" content=\"Dave Liniger and Nick Bailey discuss the current housing market conditions and the history of RE\/MAX at the firm's Las Vegas conference.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/preprod.realtrends.com\/blog\/2023\/03\/02\/re-max-past-present-and-future-on-display-at-r4\/\" \/>\n<meta property=\"og:site_name\" content=\"RealTrends - 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