{"id":4004,"date":"2023-02-16T23:53:10","date_gmt":"2023-02-16T23:53:10","guid":{"rendered":"https:\/\/preprod.realtrends.com\/blog\/2023\/02\/16\/redfin-sets-its-sights-on-growth-for-2023\/"},"modified":"2025-03-13T02:49:17","modified_gmt":"2025-03-13T02:49:17","slug":"redfin-sets-its-sights-on-growth-for-2023","status":"publish","type":"post","link":"https:\/\/preprod.realtrends.com\/blog\/2023\/02\/16\/redfin-sets-its-sights-on-growth-for-2023\/","title":{"rendered":"Redfin sets its sights on growth for 2023"},"content":{"rendered":"\n<p>There is no denying that 2022 was a rough one for <strong>Redfin<\/strong>. In June, the firm laid off <a href=\"https:\/\/preprod.realtrends.com\/blog\/articles\/redfin-lays-off-8-of-workforce\/\" target=\"_blank\" rel=\"noreferrer noopener\">470 employees<\/a>, or roughly 8% of its workforce, and in November, it shut down its struggling <a href=\"https:\/\/preprod.realtrends.com\/blog\/articles\/redfin-shuts-down-ibuying-operation-cuts-860-jobs\/\" target=\"_blank\" rel=\"noreferrer noopener\">iBuying business<\/a> and cut an additional 860 positions. <\/p>\n\n\n\n<p>These challenges, combined with the rapidly cooling housing market and volatile mortgage rate environment, resulted in the firm\u2019s full year 2022 net loss increasing to $321.1 million \u2014 with losses of $61.9 million in Q4 alone \u2014 up from $109.6 million in 2021. However, at $2.284 billion, the firm did record 19% higher revenue in 2022 than in 2021, despite recording just $749.7 million in revenue in Q4 2022. The fourth quarter revenue was down 25% year over year.<\/p>\n\n\n\n<p>Despite the headwinds and challenges, Redfin executives are optimistic about the year ahead.<\/p>\n\n\n\n<p>\u201c2022 was a challenging year, but we\u2019ve taken the right actions to position Redfin for long-term profitable growth,\u201d Chris Nielsen, Redfin\u2019s CFO, told analysts and investors on the firm\u2019s <a href=\"https:\/\/www.sec.gov\/Archives\/edgar\/data\/1382821\/000138282123000018\/q42022earningsreleaseex.htm\" target=\"_blank\" rel=\"noreferrer noopener\">fourth-quarter earnings call<\/a> Thursday afternoon. \u201cWe are entering 2023 with appropriately conservative plans and the knowledge that the recovery may be touch and go, but it is comforting to see the start of the year tracking in line to slightly better than our expectations.<\/p>\n\n\n\n<p>At the top of that list for CEO Glenn Kelman was the fact that Redfin lost just 2.0% of its average monthly website and mobile application visitors year over year in the fourth quarter, while the number of searches on Google for homes for sale declined 33%. In addition, <strong>Comscore<\/strong> data shows that Redfin visitor traffic kept pace with <strong><a href=\"https:\/\/preprod.realtrends.com\/blog\/articles\/zillows-housing-super-app-vision-takes-shape\/\" target=\"_blank\" rel=\"noreferrer noopener\">Zillow<\/a><\/strong> in December.<\/p>\n\n\n\n<p>\u201cTo improve our long-term competitive position, we know we have to draw visitors away from all out major rivals, not just one, and we believe that we can,\u201d Kelman told investors.<\/p>\n\n\n\n<p>Executives are also optimistic about the rising attach rates for ancillary services offered by Redfin. Prior to Redfin\u2019s <a href=\"https:\/\/preprod.realtrends.com\/blog\/articles\/redfin-acquires-bay-equity-pinks-slips-121-staff\/\" target=\"_blank\" rel=\"noreferrer noopener\">acquisition of <strong>Bay Equity<\/strong><\/a> in early 2022, the firm\u2019s highest recorded attach rate was 8%. In Q4, the attach rate was 17%, holding steady from Q3.<\/p>\n\n\n\n<p>At <strong>Title Forward<\/strong>, Redfin\u2019s title service, the share of eligible brokerage customers who used the service jumped from 12% in the fourth quarter of 2021 to 44% in the fourth quarter of 2022.<\/p>\n\n\n\n<p>\u201cAs the lending industry completes its adjustment to lower volume, price competition may ease, and as the housing market recovers, our brokerage lending and title businesses will be well positioned for growth,\u201d Kelman said.<\/p>\n\n\n\n<p>Kelman also sees future growth potential in <strong><a href=\"https:\/\/preprod.realtrends.com\/blog\/articles\/rentpath-announces-rebrand-to-rent-period\/\" target=\"_blank\" rel=\"noreferrer noopener\">Rent.<\/a><\/strong>, a firm Redfin \u201cacquired out of bankruptcy\u201d in April 2021.<\/p>\n\n\n\n<p>\u201cIn every quarter of 2021, net bookings, a measure of the annualized revenue Rent. added through sales to new customers, had been negative $4 million to $5 million, and we were barely positive in the first half of 2022,\u201d Kelman said. \u201cRent.\u2019s fourth quarter revenue grew year over year for the first time since 2017 by 5%. Compared to the third quarter of 2022, revenue grew by 6%. We expect Rent.\u2019s revenue gains to accelerate in 2023.\u201d<\/p>\n\n\n\n<p>Looking ahead, Kelman is looking to Redfin\u2019s employee and partner agents for continued growth. A bright spot for Kelman in this is the increase in the number of repeat or referral business transactions Redfin agents closed in the fourth quarter. According to the firm, these types of transactions accounted for 34% of sales in Q4, up from 32% a year ago.<\/p>\n\n\n\n<p>\u201cMore than ever, the agents Redfin employs today are capable of driving loyalty sales,\u201d Kelman said.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Although revenue climbed for Redfin in 2022, its net loss also rose, but in 2023, executives said the firm will focus on growth.<\/p>\n","protected":false},"author":34740,"featured_media":4822,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3255],"tags":[],"coauthors":[1760],"class_list":["post-4004","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-archive"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.4 (Yoast SEO v26.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Redfin sets its sights on growth for 2023<\/title>\n<meta name=\"description\" content=\"Although revenue climbed for Redfin in 2022, its net loss also rose, but in 2023, executives said the firm will focus on growth.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/preprod.realtrends.com\/blog\/2023\/02\/16\/redfin-sets-its-sights-on-growth-for-2023\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Redfin sets its sights on growth for 2023\" \/>\n<meta property=\"og:description\" content=\"Although revenue climbed for Redfin in 2022, its net loss also rose, but in 2023, executives said the firm will focus on growth.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/preprod.realtrends.com\/blog\/2023\/02\/16\/redfin-sets-its-sights-on-growth-for-2023\/\" \/>\n<meta property=\"og:site_name\" content=\"RealTrends - 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