{"id":3986,"date":"2023-02-14T21:28:33","date_gmt":"2023-02-14T21:28:33","guid":{"rendered":"https:\/\/preprod.realtrends.com\/blog\/2023\/02\/14\/howard-hanna-launches-community-based-lender-united-purpose-mortgage\/"},"modified":"2025-03-13T02:49:15","modified_gmt":"2025-03-13T02:49:15","slug":"howard-hanna-launches-community-based-lender-united-purpose-mortgage","status":"publish","type":"post","link":"https:\/\/preprod.realtrends.com\/blog\/2023\/02\/14\/howard-hanna-launches-community-based-lender-united-purpose-mortgage\/","title":{"rendered":"Howard Hanna launches community-based lender United Purpose Mortgage"},"content":{"rendered":"\n<p><strong>Howard Hanna Financial Services<\/strong> is looking to make homeownerships more attainable for those in underserved communities. On Tuesday, the firm announced the launch of a community-based mortgage company, <strong>United Purpose Mortgage<\/strong> (UPM).<\/p>\n\n\n\n<p>\u201cThis is a huge deal for the <a href=\"https:\/\/preprod.housingwire.com\/tag\/howard-hanna-real-estate-services\/\" target=\"_blank\" rel=\"noreferrer noopener\">Hanna Family of Companies<\/a>,\u201d said F. Duffy Hanna, president of Howard Hanna Financial Services. \u201cUPM has such an important mission, and we\u2019re committed to investing in communities that have historically been left out by the mortgage industry.\u201d<\/p>\n\n\n\n<p>The firm will be led by <a href=\"https:\/\/preprod.realtrends.com\/blog\/articles\/howard-hanna-mortgage-hires-lamarcus-thurman-as-vp-community-lending\/\" target=\"_blank\" rel=\"noreferrer noopener\">LaMarcus Thurman<\/a>, the current vice president of community lending for Howard Hanna Financial Services. UPM is currently operating in Pittsburgh, Pennsylvania and Cleveland, but the firm says it aims to grow its operations throughout the Howard Hanna brokerage footprint.<\/p>\n\n\n\n<p>\u201cIt\u2019s a privilege to help people achieve their dreams of owning a home,\u201d said Thurman. \u201cBuying a home is one of the best ways to help a family build wealth, and our team at UPM is working hard to help more families make that happen.\u201d<\/p>\n\n\n\n<p>The firm hopes to impact local communities by establishing outreach programs and working alongside local non-profits and housing finance agencies to offer financial education opportunities for minorities, multicultural and underserved homebuyers and borrowers. <\/p>\n\n\n\n<p>In addition, UPM said it will host and partner with local churches and other community organizations to offer workshops on homeownership, credit, economic awareness, and affordable lending opportunities, according to the release.<\/p>\n\n\n\n<p>\u201cThe wealth gap in America is growing, and we\u2019re committed to making homeownership more accessible,\u201d Hanna said.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Howard Hanna Financial Services launches community-based lender United Purpose Mortgage, which will be helmed by LaMarcus Thurman.<\/p>\n","protected":false},"author":34740,"featured_media":4822,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3255],"tags":[],"coauthors":[1760],"class_list":["post-3986","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-archive"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.4 (Yoast SEO v26.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>United Purpose Mortgage launched by Howard Hanna<\/title>\n<meta name=\"description\" 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