{"id":3983,"date":"2023-02-16T18:49:07","date_gmt":"2023-02-16T18:49:07","guid":{"rendered":"https:\/\/preprod.realtrends.com\/blog\/2023\/02\/16\/real-estate-pros-weigh-in-on-chatgpt\/"},"modified":"2025-03-13T02:49:13","modified_gmt":"2025-03-13T02:49:13","slug":"real-estate-pros-weigh-in-on-chatgpt","status":"publish","type":"post","link":"https:\/\/preprod.realtrends.com\/blog\/2023\/02\/16\/real-estate-pros-weigh-in-on-chatgpt\/","title":{"rendered":"Real estate pros weigh in on ChatGPT"},"content":{"rendered":"\n<p>\u201cIn 2005, the hot tech was a blog and now the hot tech is artificial intelligence and ChatGPT,\u201d said <strong>HW Media<\/strong> CEO Clayton Collins in a recent <a href=\"https:\/\/preprod.housingwire.com\/podcast\/todd-carpenter-on-how-the-costar-and-move-inc-deal-impacts-the-larger-real-estate-industry\/\" target=\"_blank\" rel=\"noreferrer noopener\">Housing News podcast<\/a> with Todd Carpenter.\u00a0<\/p>\n\n\n\n<p>Carpenter has had a hand in nearly every facet of real estate, from mortgage to technology. He most recently worked as the director of strategic investments at the <strong>National Association of Realtors (NAR)<\/strong>. <\/p>\n\n\n\n<p>On the subject of <a href=\"https:\/\/preprod.realtrends.com\/blog\/articles\/should-you-use-chatgpt-in-your-real-estate-business\/?cx_testId=6&amp;cx_testVariant=cx_1&amp;cx_artPos=4&amp;cx_experienceId=EXSCFTQKT12O#cxrecs_s\" target=\"_blank\" rel=\"noreferrer noopener\">ChatGPT in real estate<\/a>, Carpenter is most interested in the implications for intellectual property. \u201cThis particular technology is interesting to me because there are only a few things agents do that are protected by copyright, one of them is the listing description,\u201d said Carpenter.\u00a0<\/p>\n\n\n\n<p>\u201cIf agents don\u2019t create the content, is it copyrightable? Or, if you are the one that types the query, then is the content copyrightable?\u201d Carpenter speculated, \u201cIf someone wants to come along and steal a bunch of listings to put online, anyone can type that query.\u201d&nbsp;<\/p>\n\n\n\n<p>Carpenter isn\u2019t the only voice in the industry with an opinion on ChatGPT. Though, legal concerns aside, there have been compelling <a href=\"https:\/\/preprod.realtrends.com\/blog\/articles\/a-real-estate-pros-daily-success-schedule\/\" target=\"_blank\" rel=\"noreferrer noopener\">success stories<\/a> using this AI and important reminders on the pitfalls of new technology.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-proceed-with-caution\">Proceed with caution<\/h2>\n\n\n\n<p>Laura O\u2019Connor, chief operating officer of <strong>JPAR Real Estate Franchising<\/strong>, has worked in the business for more than 20 years. She is a self-described \u201cearly adopter\u201d of new technologies.<\/p>\n\n\n\n<p>\u201cI\u2019m interested in ways that we can make the business more efficient and streamlined,\u201d O\u2019Connor said.&nbsp;<\/p>\n\n\n\n<p>According to O\u2019Connor, the newest way to streamline business could be ChatGPT and other innovations in AI. O\u2019Connor and JPAR are interested in exploring all of the ways that agents and broker-owners can make the most of ChatGPT, embrace technology and keep costs low.&nbsp;<\/p>\n\n\n\n<p>\u201cI have been experimenting with ChatGPT and finding different ways to weave it into my team\u2019s internal workflow. We rely heavily on aligning with the right vendor partners, so I want to have my team invest time into fully utilizing its capabilities. Or, we can find people who are already using these products successfully, full-time.\u201d<\/p>\n\n\n\n<p>\u201cMost of the work I\u2019ve been doing around ChatGPT is interviewing our technology partners to understand how they\u2019re leveraging it.\u201d said O\u2019Connor.&nbsp;<\/p>\n\n\n\n<p>Despite the excitement over the new possibilities that ChatGPT can open up, O\u2019Connor still recommends proceeding with caution, \u201cIt\u2019s a new technology, right? Whenever there is something new, there are going to be glitches and problems.\u201d&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Automating is the future<\/h2>\n\n\n\n<p>In a recent <a href=\"https:\/\/samsawyer.substack.com\/p\/chatgpt-help-me-sell-my-house?utm_source=post-email-title&amp;publication_id=289035&amp;post_id=100535580&amp;isFreemail=true&amp;utm_medium=email\">blog post,<\/a> Sam Sawyer, CEO of <strong>Pinnacle Realty Advisors<\/strong>, said, \u201cI do urge all agents and everyone else to use this tool to help when it comes to writing a description for your home, house rental, <strong>AirBnB<\/strong> listing or commercial property sale. Our industry can use all the help it can get to enhance property descriptions for consumers and elevate copywriting with a mixture of AI tools like ChatGPT and human instincts to produce the best wording and descriptions possible.\u201d<\/p>\n\n\n\n<p>Experts from across the industry are weighing in on ChatGPT. While some express more concern than others about jumping into the deep end of AI, there is one clear sentiment: this will change things and agents need to be adaptable.&nbsp;<\/p>\n\n\n\n<p>Agility is an essential strength in this day and age of fast technological change. In the early 2000s, agents had to adjust to the online world of listings and websites. In 2023, we are fully online. It is time to adjust to automation and let go of some of the tasks that a computer or bot may be able to automate for your business. However, the human side of real estate is never going anywhere.&nbsp;<\/p>\n\n\n\n<p>At the end of the day, \u201cChatGPT is really good at reciting facts, what it can\u2019t do is add perception,\u201d said Carpenter.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>There is one clear sentiment from all professionals: ChatGPT will change things and agents need to be adaptable.\u00a0<\/p>\n","protected":false},"author":39539,"featured_media":4822,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3255],"tags":[],"coauthors":[],"class_list":["post-3983","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-archive"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.4 (Yoast SEO v26.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Real estate pros weigh in on ChatGPT - 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