{"id":3950,"date":"2023-02-03T00:16:06","date_gmt":"2023-02-03T00:16:06","guid":{"rendered":"https:\/\/preprod.realtrends.com\/blog\/2023\/02\/03\/presale-renovation-companies-grew-business-by-490-in-2022-zavvie\/"},"modified":"2025-03-13T02:49:00","modified_gmt":"2025-03-13T02:49:00","slug":"presale-renovation-companies-grew-business-by-490-in-2022-zavvie","status":"publish","type":"post","link":"https:\/\/preprod.realtrends.com\/blog\/2023\/02\/03\/presale-renovation-companies-grew-business-by-490-in-2022-zavvie\/","title":{"rendered":"Presale renovation companies grew business by 490% in 2022: zavvie"},"content":{"rendered":"\n<p>Americans are looking for new ways to buy and sell houses, according to\u00a0a new report from real estate software company <strong>zavvie,<\/strong> which offers a white-label platform to help sellers compare offers from iBuyers. The <a href=\"https:\/\/19562794.fs1.hubspotusercontent-na1.net\/hubfs\/19562794\/Modern%20Marketplace%20Report%202022%20Year%20in%20Review.pdf?utm_medium=email&amp;_hsmi=243843577&amp;_hsenc=p2ANqtz--0Zv-C_MFUyRggkYpoBJbO2y5OQu_xKyOy3MgXy-6dxIMIB1Y0bxqW7ewyNX1emHrBa1PzkoE0cZxtdNnv8TbaK7-jCw&amp;utm_content=243843577&amp;utm_source=hs_automation\" target=\"_blank\" rel=\"noreferrer noopener\">report<\/a>, titled \u201cModern Marketplace Report: 2022 Year in Review,\u201d tracks the growth of these business strategies and their impact on real estate last year.<\/p>\n\n\n\n<p>The modern marketplace solutions include buying through open market with traditional mortgage, along with &#8220;cash offer&#8221; (power buyer) and homeownership accelerators for those who cannot qualify for a traditional mortgage, per the report. Solutions for buying include open market listings, &#8220;buy before you sell&#8221; (power buyer) and instant sale for iBuyers and investors.<\/p>\n\n\n\n<p>According to zavvie, the power buyer model of buying houses before selling them increased by 33% last year compared to total transactions in the U.S., which declined by 38%. Power buyer purchases peaked at $683,000 in Q1 of 2022, nearly double the national average home price of $348,000 \u2014 but dropped to $500,000 later in the year.<\/p>\n\n\n\n<p>Demand for listing concierge presale renovation companies also increased, with these companies growing their businesses by an average of 490% in 2022. The average project investment by these firms was $47,000 and provided an average return on investment (ROI) of 100%, according to the report.<\/p>\n\n\n\n<p>iBuyers, on the other hand, purchased 53% more homes in Q1 of 2022 than the same quarter in 2021. However, the uptick tapered off by Q4 of 2022, according to the data.\u00a0<\/p>\n\n\n\n<p>Despite this, zavvie\u2019s Modern Marketplace Index shows a gradual increase over the last two years in the new ways of home buying and selling, which climbed from 2.59% last year to 2.67% in January 2023. <\/p>\n\n\n\n<p>In addition, nearly 40% of the requests processed by zavvie were for instant cash offers.<\/p>\n\n\n\n<p>Stefan Peterson, zavvie\u2019s co-founder and chief data officer, said these solutions, which may help agents create new inventory, are continuing to grow.<\/p>\n\n\n\n<p>\u201cReal estate brokers and agents know that in today&#8217;s market, to win over the customer, they must have these vital tools in their kit \u2014 or they will lose out to a competitor who does,\u201d Peterson said.<\/p>\n\n\n\n<p>Almost half (49.8%) of the properties that received modern marketplace offers were completed \u2014 but the modern marketplace solutions were used in only 2.7% of all real estate transactions.<\/p>\n\n\n\n<p>Despite this data, many businesses in the iBuying landscape are currently struggling. <strong>Redfin<\/strong> shuttered its iBuyer operations in November 2022, and both <strong>Offerpad <\/strong>and <strong>Opendoor <\/strong>suffered financial losses last year. <a href=\"https:\/\/preprod.realtrends.com\/blog\/articles\/opendoor-encounters-turbulence-as-the-housing-market-cools\/\" target=\"_blank\" rel=\"noreferrer noopener\">Opendoor,<\/a> whose CEO, Eric Wu, <a href=\"https:\/\/preprod.realtrends.com\/blog\/articles\/opendoor-ceo-eric-wu-steps-down-amid-turbulence\/\" target=\"_blank\" rel=\"noreferrer noopener\">resigned<\/a> last month, lost nearly $1 billion in 2022 and has focused on offloading inventory in the time since.<\/p>\n\n\n\n<p>The report also shows that iBuyers saw a reduction in share prices by about 90% last year, while institutional buyers, including single family residence investors <strong>Amherst, Invitation Homes, Mynd, <\/strong>and<strong> Bridgetower<\/strong>, paused or reduced their acquisitions.<\/p>\n\n\n\n<p>Amherst, Invitation Homes, <strong>Tricon and First Key<\/strong> bought about three times as many homes as iBuyers, according to the report, and limited their acquisitions in the second half of 2022.<\/p>\n\n\n\n<p>\u00a0Meanwhile, power buyers like <a href=\"https:\/\/preprod.housingwire.com\/articles\/flyhomes-lays-off-20-of-its-employees-as-housing-demand-falls\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Flyhomes,<\/strong><\/a> <a href=\"https:\/\/preprod.realtrends.com\/blog\/articles\/homeward-lays-off-20-of-workforce\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Homeward,<\/strong><\/a><strong> <\/strong><a href=\"https:\/\/preprod.realtrends.com\/blog\/articles\/knock-raises-220m-lays-off-46-of-workforce\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Knock,<\/strong><\/a><strong> <\/strong>and<strong> Orchard,<\/strong> conducted layoffs, and power buying firm <strong>Ribbon<\/strong> <a href=\"https:\/\/preprod.realtrends.com\/blog\/articles\/ribbon-reduces-staff-by-85-retains-less-than-30-employees\/\" target=\"_blank\" rel=\"noreferrer noopener\">suspended<\/a> all operations until spring 2023 after laying off 170 employees, or 85% of its staff.<\/p>\n\n\n\n<p>Rent-to-own, or homeownership accelerator solutions, on the other hand, grew in 2022 and are now available in 36 states. In 2022, homeownership accelerator companies increased their transactions by 15%, while there was an overall decline of 38% in real estate transactions nationwide.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-companies-that-flourished\">Companies that flourished<\/h2>\n\n\n\n<p>According to the report, <strong>EasyKnock, <\/strong>which allows homeowners to access the equity in their homes, grew its revenue by 89% last year compared to 2021. It operated in all 50 states in 2022 and complete transactions in 47 states.<\/p>\n\n\n\n<p>In addition, <strong>UpEquity <\/strong>grew its power buying business by four times and launched in 10 states.<\/p>\n\n\n\n<p>Meanwhile, listing concierge service <strong>Curbio<\/strong> <a href=\"https:\/\/preprod.finledger.com\/articles\/curbio-closes-25m-credit-facility-to-push-market-growth\/\">raised<\/a> $90M in total funding. Curbio also launched in 11 new markets.<\/p>\n\n\n\n<p>\u201cUltimately, the consumer will determine if a business is delivering good value,&#8221; Peterson said. \u201cThe vast majority of consumers who have used one of the Modern Marketplace solutions are glad they did and would do it again.\u201d<\/p>\n\n\n\n<p>zavvie, which currently operates in 47 states with more than 65,000 real estate agents, estimates that modern market solutions are now available in almost every state in the nation.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Americans are looking for new ways to buy and sell houses, according to\u00a0a new report from real estate software company zavvie.<\/p>\n","protected":false},"author":39545,"featured_media":4822,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3255],"tags":[],"coauthors":[2886],"class_list":["post-3950","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-archive"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.4 (Yoast SEO v26.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>zavvie: Presale renovation companies grew by 490% in 2022<\/title>\n<meta name=\"description\" content=\"Americans are looking for new ways to buy and sell houses, according to\u00a0a new report from real estate software company zavvie.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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