{"id":3835,"date":"2023-01-03T19:43:30","date_gmt":"2023-01-03T19:43:30","guid":{"rendered":"https:\/\/preprod.realtrends.com\/blog\/2023\/01\/03\/7-components-of-a-top-notch-real-estate-website\/"},"modified":"2025-03-13T02:48:34","modified_gmt":"2025-03-13T02:48:34","slug":"7-components-of-a-top-notch-real-estate-website","status":"publish","type":"post","link":"https:\/\/preprod.realtrends.com\/blog\/2023\/01\/03\/7-components-of-a-top-notch-real-estate-website\/","title":{"rendered":"7 components of a top-notch real estate website"},"content":{"rendered":"\n<p>It\u2019s been a long time since <strong>Zillow<\/strong>, <strong>Realtor.com<\/strong> and <strong>Redfin<\/strong> replaced real estate websites as the destination for real estate listings, yet most agent, team and <a href=\"https:\/\/preprod.realtrends.com\/blog\/articles\/5-must-haves-for-a-real-estate-brokerage-website\/\" target=\"_blank\" rel=\"noreferrer noopener\">brokerage websites<\/a> still look the same as they did way back when.\u00a0\u00a0<\/p>\n\n\n\n<p>Today\u2019s consumers aren\u2019t going to your website to <a href=\"https:\/\/preprod.realtrends.com\/blog\/articles\/agents-sell-homes-faster-using-these-keywords-in-listings\/\" target=\"_blank\" rel=\"noreferrer noopener\">search for listings<\/a>. They want to know you\u2019re legit, so they go to your website to ensure you\u2019re in business and to learn more about you.\u00a0\u00a0<\/p>\n\n\n\n<p>Your website is an opportunity to build a brand and trust with prospective clients. Think of it as an extension of your <a href=\"https:\/\/preprod.realtrends.com\/blog\/articles\/social-media-reigns-supreme-for-lead-generation\/\" target=\"_blank\" rel=\"noreferrer noopener\">social media platforms<\/a>. You want to let people know what it might be like to work with you and feel confident in your knowledge and expertise.<\/p>\n\n\n\n<p>Here are seven qualities for creating a website that builds trust with your prospects:<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-1-strategic-images\">1. Strategic images<\/h2>\n\n\n\n<p>Use imagery that invokes the emotion you want them to feel about your personal brand.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.oceansidemaine.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">RE\/MAX Oceanside<\/a> uses water and beach images that invoke the feeling of Maine (where they\u2019re located) with a sea glass color palette that matches the tonality of their franchise colors and coordinates well with their iconic starfish blue.\u00a0<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">2. The pitch<\/h2>\n\n\n\n<p>Tell them who you are and why they should choose you. Include a short \u201celevator\u201d pitch. What makes you different? What problem are you solving for them? Be specific. <\/p>\n\n\n\n<p><a href=\"https:\/\/www.berkshiredreamhome.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Berkshire Dream Home<\/a> is a brokerage that invests wholeheartedly in its agents, clients and community, and that comes through loud and clear with <a href=\"https:\/\/www.berkshiredreamhome.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">its elevator pitch<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">3. Your personality<\/h2>\n\n\n\n<p>Make sure to show your personality. Use written content to describe your services, culture, and values in an authentic way. Use photos of you and your team at events, in the community and with your clients. Minimize stock photos.\u00a0\u00a0\u00a0<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">4. Regular updates<\/h2>\n\n\n\n<p>Keep your content fresh and current. Including a blog helps with SEO and provides another avenue to share your knowledge and expertise. If you decide to include a blog, be aware that you need to commit to updating it weekly. <\/p>\n\n\n\n<p>If you don\u2019t update it regularly, it will look like the lights are on, but nobody\u2019s home. Also, make sure to periodically audit the information and bios for everyone on your site and for every office location to ensure all the information is correct.\u00a0\u00a0<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">5. Endorsements<\/h2>\n\n\n\n<p>Add reviews and testimonials. It\u2019s always a good idea to let others sing your praises. <\/p>\n\n\n\n<p>Reviews can be long, so refrain from cutting and pasting an entire review. Instead, choose one or two powerful sentences and quote those.\u00a0\u00a0<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">6. Calls to action<\/h2>\n\n\n\n<p>Make it easy for people to connect. Use CTA(calls to action) in numerous places on each page of your site to encourage people to schedule time with you or engage with you.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">7. An easy-to-work-with template<\/h2>\n\n\n\n<p>Use a plug-and-play platform. Platforms like Wix and WordPress are versatile, easy to maintain and edit and have built-in technology you need, like hosting, SEO, loading performance and accessibility.\u00a0\u00a0\u00a0<\/p>\n\n\n\n<p>The goal of a real estate website is to sell yourself, so when someone visits your site, you want them to come away feeling confident in your ability and ready to talk to you. Think of your site as an opportunity for people to get to know, like and trust you.<\/p>\n\n\n\n<p><em>Christine George is the co-founder of Post &amp; Beam Creative, a real estate marketing and design company.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Your website is an opportunity to build a brand with prospective clients. Here are seven qualities to keep in mind when building your website.<\/p>\n","protected":false},"author":15802,"featured_media":4822,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3255],"tags":[],"coauthors":[2945],"class_list":["post-3835","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-archive"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.4 (Yoast SEO v26.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>7 components of a top-notch real estate website - RealTrends - Blog<\/title>\n<meta name=\"description\" content=\"Your real estate website is an opportunity to build a brand with clients. 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