{"id":3797,"date":"2022-12-26T12:00:00","date_gmt":"2022-12-26T12:00:00","guid":{"rendered":"https:\/\/preprod.realtrends.com\/blog\/2022\/12\/26\/pinnacle-realty-advisors-ceo-on-brokerage-as-a-service-business-model\/"},"modified":"2025-03-13T02:48:23","modified_gmt":"2025-03-13T02:48:23","slug":"pinnacle-realty-advisors-ceo-on-brokerage-as-a-service-business-model","status":"publish","type":"post","link":"https:\/\/preprod.realtrends.com\/blog\/2022\/12\/26\/pinnacle-realty-advisors-ceo-on-brokerage-as-a-service-business-model\/","title":{"rendered":"Pinnacle Realty Advisors\u2019 CEO on brokerage as a service business model"},"content":{"rendered":"\n<p>Today\u2019s RealTrending features Sam Sawyer, CEO of&nbsp;<strong>Pinnacle Realty Advisors.<\/strong>&nbsp;Working in both the real estate side as a founding agent with&nbsp;<strong>Compass<\/strong>&nbsp;in Dallas, and then with a FinTech mortgage start up, Sawyer had an idea to flip the traditional real estate model on its head.&nbsp;<\/p>\n\n\n\n<p>Sawyer discusses the death of today\u2019s traditional real estate model, how he views brokerage as a service and reinventing the brokerage relationship with the agent.<\/p>\n\n\n\n<iframe loading=\"lazy\" frameborder=\"0\" height=\"200\" scrolling=\"no\" src=\"https:\/\/playlist.megaphone.fm\/?e=MDMHI9302562357&#038;light=true\" width=\"100%\"><\/iframe>\n\n\n\n\n<p><em>Here is a small preview of today\u2019s interview with Sam. The transcript below has been lightly edited for length and clarity:<\/em><\/p>\n\n\n\n<p><strong><br>Tracey Velt:&nbsp;<\/strong>Talk to me a little bit about why you think traditional brokerages aren&#8217;t sustainable.<strong><br><br>Sam Sawyer:<\/strong>&nbsp;I don&#8217;t think this is a zero sum game. The commission split business model when it started out in the 1970s made a lot of sense because access to information wasn&#8217;t readily available. Consumers couldn&#8217;t go on Zillow, they couldn&#8217;t access listing information.&nbsp; I remember when I was in high school and my parents would circle houses in the newspaper, because the way you found access to information was through brokerages.&nbsp;<\/p>\n\n\n\n<p>Brokerages had a lot more tasks to do for the agents back then. I think when Zillow launched, it changed the industry more than people want to admit, because of access to information. When I was an agent my clients knew just as much about listings as I did. Over time, I think the brokerage role has changed and a lot of people haven&#8217;t rethought the relationship between broker and agent.&nbsp;<\/p>\n\n\n\n<p><em>RealTrending features the brightest minds in real estate. Twice a month, brokerage leaders, top agents, team leaders, and industry experts share their success secrets, trends, and lessons learned navigating this ever-changing industry. Hosted by Tracey Velt and produced by Elissa Branch.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Today\u2019s RealTrending features Sam Sawyer, CEO of\u00a0Pinnacle Realty Advisors.\u00a0Sawyer discusses the death of today\u2019s traditional real estate model, how he views brokerage as a service and reinventing the brokerage relationship with the agent.<\/p>\n","protected":false},"author":15802,"featured_media":4822,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3255],"tags":[],"coauthors":[19],"class_list":["post-3797","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-archive"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.4 (Yoast SEO v26.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Pinnacle Realty Advisors\u2019 CEO on brokerage as a service business model - 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