{"id":3788,"date":"2022-12-19T19:21:26","date_gmt":"2022-12-19T19:21:26","guid":{"rendered":"https:\/\/preprod.realtrends.com\/blog\/2022\/12\/19\/pacaso-and-realm-announce-partnership\/"},"modified":"2025-03-13T02:48:21","modified_gmt":"2025-03-13T02:48:21","slug":"pacaso-and-realm-announce-partnership","status":"publish","type":"post","link":"https:\/\/preprod.realtrends.com\/blog\/2022\/12\/19\/pacaso-and-realm-announce-partnership\/","title":{"rendered":"Pacaso and Realm announce partnership"},"content":{"rendered":"\n

Second-home co-ownership company Pacaso<\/strong> has launched a joint effort with Realm<\/strong> to match luxury properties with Realm\u2019s membership network of luxury real estate professionals.<\/p>\n\n\n\n

Pacaso\u2019s listings are being integrated with Realm\u2019s listing network, which currently operates in 42 states in the U.S. and 14 countries, representing approximately 400,000 high net worth individuals who are clients of its members.<\/p>\n\n\n\n

In an interview with RealTrends, Julie Faupel, founder and CEO of Realm, said the two companies aligned right from the start in their ways of addressing changes in the industry like the COVID-19 and the \u201cgenerational shift in wealth and in values.\u201d<\/p>\n\n\n\n

Realm collects information on clients and properties, and curates a profile for them. When new inventory gets uploaded into Realm, whether it’s for fractional homeownership or investment properties, a profile is created for each property. Realm’s trusted advisors work with clients to understand their needs and provides them with a choice of listings. <\/p>\n\n\n\n

If a client likes a Pacaso listing, Realm will give them access to such listings through the trusted advisor, according to Faupel.<\/p>\n\n\n\n

“It’s like a matchmaking,” she said.<\/p>\n\n\n\n

Faupel was also the co-founder of Jackson Hole Real Estate Associates<\/strong> in Wyoming, which she sold<\/a> to Compass<\/strong> last year.<\/p>\n\n\n\n

Realm collects lifestyle characteristics of clients. <\/p>\n\n\n\n

This is where Pacaso comes in.<\/p>\n\n\n\n

\u201cIf a Pacaso listing is interesting to a client, we’re going to be able to provide them access to all Pacaso listings everywhere, because we know that that’s a buying affinity that they like,\u201d Faupel explained in an interview with RealTrends.<\/strong> \u201cIt goes through their real estate professional or their trusted advisor.\u201d<\/p>\n\n\n\n

A stranger will not reach out to a client to talk to them about inventory. Realm has a policy of signing a non-disclosure when members join the organization that anonymizes all information. The only people that see the names and the contact information of the client, are the people who are working with them.<\/p>\n\n\n\n

Realm\u2019s proprietary Second Home Experience technology will integrate into Pacaso\u2019s, along with its CRM records, publicly available information and lifestyle attributes that will build detailed profiles on clients and properties.<\/p>\n\n\n\n

The clients\u2019 trusted advisors will then present them with Pacaso\u2019s properties, based on these data-driven insights, thereby creating matches and resulting in more accurate leads.<\/p>\n\n\n\n

Meanwhile, Pacaso is seeking the support of Realm\u2019s membership network, who are well-respected in the real estate space, while bringing in its approach of providing inventory to Realm\u2019s technologically gated communities, says Faupel.<\/p>\n\n\n\n

\u201cIt’s so much more than just a partnership, it’s a platform integration,\u201d she added. \u201cWe get to take our proprietary technology and optimize Pacaso\u2019s listings.\u201d<\/p>\n\n\n\n

Clients will now have answers to questions like how will homeownership work if they own a quarter or an eighth of a home or during what times they can use a property if they co-own it with other people. <\/p>\n\n\n\n

\u201cRealm\u2019s AI is always learning,\u201d says Faupel. For example, if the data says Faupel lives in Jackson Hole, Wyoming, and she’s in the market for a new home, she might like Bend, Oregon.<\/p>\n\n\n\n

Faupel says Realm would previously advertise through the Wall Street Journal<\/strong> or The New York Times,<\/strong> and hope that it catches someone\u2019s attention. Now that inventory is available to a client\u2019s trusted adviser, it helps them get a clearer idea of what they want in a property.<\/p>\n\n\n\n

\u201cPacaso and Realm are great synergies because we want our communities enabled by data,\u201d she added. \u201cData is not replacing the need for a trusted advisor. It’s really adding to the experience of the client.\u201d<\/p>\n\n\n\n

This March, Pacaso partnered with<\/a> Engel & V\u00f6lkers<\/strong> to add co-ownership to the luxury brokerage. It also released a report<\/a> on second home market activity in July, that found a 25% increase in transactions in Q2 of 2022.<\/p>\n","protected":false},"excerpt":{"rendered":"

Pacaso launched a joint effort with Realm to match luxury co-ownership properties with Realm\u2019s membership of luxury real estate professionals<\/p>\n","protected":false},"author":39545,"featured_media":4822,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3255],"tags":[],"coauthors":[2886],"class_list":["post-3788","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-archive"],"acf":[],"yoast_head":"\nPacaso and Realm announce partnership - RealTrends - Blog<\/title>\n<meta name=\"description\" content=\"Pacaso launched a joint effort with Realm to match luxury co-ownership properties with Realm\u2019s membership of luxury real estate professionals\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/preprod.realtrends.com\/blog\/2022\/12\/19\/pacaso-and-realm-announce-partnership\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pacaso and Realm announce partnership\" \/>\n<meta property=\"og:description\" content=\"Pacaso launched a joint effort with Realm to match luxury co-ownership properties with Realm\u2019s membership of luxury real estate professionals\" \/>\n<meta property=\"og:url\" content=\"https:\/\/preprod.realtrends.com\/blog\/2022\/12\/19\/pacaso-and-realm-announce-partnership\/\" \/>\n<meta property=\"og:site_name\" content=\"RealTrends - 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