{"id":3676,"date":"2022-11-13T21:30:36","date_gmt":"2022-11-13T21:30:36","guid":{"rendered":"https:\/\/preprod.realtrends.com\/blog\/2022\/11\/13\/real-estate-teams-the-business-model-of-the-future\/"},"modified":"2025-03-13T02:47:58","modified_gmt":"2025-03-13T02:47:58","slug":"real-estate-teams-the-business-model-of-the-future","status":"publish","type":"post","link":"https:\/\/preprod.realtrends.com\/blog\/2022\/11\/13\/real-estate-teams-the-business-model-of-the-future\/","title":{"rendered":"Real estate teams: the business model of the future?"},"content":{"rendered":"\n

\u201cReady. Set. Grow,\u201d is the tagline at this year\u2019s National Association of Realtors\u2019<\/strong> conference, now known as NAR NXT<\/strong>. As agents from across the country look to grow their business, even when facing slowing buyer demand and seller reluctance to list due to rising mortgage rates<\/a>, many are looking at teams as a way to expand.<\/p>\n\n\n\n

According to analysis<\/a> of data from the 2021\u00a0RealTrends<\/strong>\u00a0500 top brokerage firms and\u00a0RTC Consulting<\/strong><\/a>\u00a0benchmarking data, teams of all sizes have average gross margins more than double the average brokerage firm.<\/p>\n\n\n\n

\u201cMany believe that teams were the foundation of real estate brokerage firms some 60 years ago,\u201d Steve Murray, senior advisor for RealTrends, told HW Media<\/strong> last November. \u201cBack then, principal brokers who formed a company recruited agents to help them take care of referrals.\u201d<\/p>\n\n\n\n

After a few years in the real estate industry, Shay Hata said she was feeling a bit overwhelmed and burnt out. So, the Chicago-based Berkshire Hathaway<\/strong> agent decided to start her Buy Sell Love Chicago Team<\/strong>.<\/p>\n\n\n\n

\u201cWe got into this job to have a good life, this shouldn\u2019t be our life,\u201d Hata told NAR NXT attendees gathered in the Valencia Ballroom on the top floor of the Orange County Convention Center in Orlando, Sunday morning.<\/p>\n\n\n\n

Hata noted that a good way to tell if you were in a position to start a team was if you were already doing 40 or more transactions a year and having even more leads come in than you could handle, and if you notice that you are so busy that your customer service was suffering. For Hata, this moment came when she finished a closing and realized she had forgotten to order a home warranty for her buyers.<\/p>\n\n\n\n

\u201cThat never should have happened,\u201d she said. \u201cTo me that says you are too busy and that you don\u2019t have the right systems and support in place so things fall through the cracks.\u201d<\/p>\n\n\n\n

While Hata highlighted the many benefits of starting a team, including being able to lighten some of your workload by bringing in administrators and improve your business by really nurturing your strengths as an agent and business person, she also noted things agents should consider before starting a team. <\/p>\n\n\n\n

Some of these items included analysis of their leadership skills and whether or not they wanted to take on more of a managerial role, while others were more practical matters such as whether or not they would need their own E&O insurance or if their brokerage\u2019s policy would cover the additional agents they brought on.<\/p>\n\n\n\n

Once an agent has decided to start a team and come up with a team structure they think will work for them, Hata warned agents that they shouldn\u2019t be in a rush to hire team members.<\/p>\n\n\n\n

\u201cBe slow to hire and quick to fire,\u201d Hata instructed.<\/p>\n\n\n\n

However, for the administrative assistants and agents team leaders wish to retain, Hata said providing systems for agents to effectively and efficiently close transactions was key.<\/p>\n\n\n\n

Barb Betts, broker and co-owner of The RECollective<\/strong>, a Long Beach, California-based \u201cteamerage,\u201d agrees: \u201cAgents come to teams and stay with teams because they want support and they want systems.\u201d<\/p>\n\n\n\n

For Betts, who started her teamerage, or her \u201cbrokerage that functions like a team,\u201d five years ago, this means that the brokerage pays for and provides everything an agent needs to generate business relationally, while the agent pays for all of their membership fees and insurance.<\/p>\n\n\n\n

Betts made the decision to venture out on her own and set up her teamerage after she became dissatisfied with the culture at the national brokerage franchise she was at. According to Betts, by developing her own teamerage, she was able to create the company culture she wanted. In addition, she said that her agents \u201cgot the opportunity to gain independence while keeping all of the benefits of a team.<\/p>\n\n\n\n

\u201cI want my agents to grow with me not out of me,\u201d Betts said.<\/p>\n","protected":false},"excerpt":{"rendered":"

\u201cReady. Set. Grow,\u201d is the tagline at this year\u2019s National Association of Realtors\u2019 conference, now known as NAR NXT. As agents from across the country look to grow their business, even when facing slowing buyer demand and seller reluctance to list due to rising mortgage rates, many are looking at teams as a way to […]<\/p>\n","protected":false},"author":34740,"featured_media":4822,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3255],"tags":[],"coauthors":[1760],"class_list":["post-3676","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-archive"],"acf":[],"yoast_head":"\nReal estate teams: the business model of the future? - RealTrends - Blog<\/title>\n<meta name=\"description\" content=\"Real estate teams, on average, have double the gross profit margin of brokerages, attracting the interest of many agents looking to grow.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/preprod.realtrends.com\/blog\/2022\/11\/13\/real-estate-teams-the-business-model-of-the-future\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Real estate teams: the business model of the future?\" \/>\n<meta property=\"og:description\" content=\"Real estate teams, on average, have double the gross profit margin of brokerages, attracting the interest of many agents looking to grow.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/preprod.realtrends.com\/blog\/2022\/11\/13\/real-estate-teams-the-business-model-of-the-future\/\" \/>\n<meta property=\"og:site_name\" content=\"RealTrends - Blog\" \/>\n<meta property=\"og:image\" content=\"https:\/\/preprod.realtrends.com\/blog\/wp-content\/uploads\/sites\/9\/2025\/03\/9ced5ef4-69ab-4ba7-a7cd-ec49be7b274d.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Brooklee Han\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Brooklee Han\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/preprod.realtrends.com\/blog\/2022\/11\/13\/real-estate-teams-the-business-model-of-the-future\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/preprod.realtrends.com\/blog\/2022\/11\/13\/real-estate-teams-the-business-model-of-the-future\/\"},\"author\":{\"name\":\"Brooklee Han\",\"@id\":\"https:\/\/preprod.realtrends.com\/blog\/#\/schema\/person\/2b55f26feb7e41850f027ef471162adb\"},\"headline\":\"Real estate teams: the business model of the future?\",\"datePublished\":\"2022-11-13T21:30:36+00:00\",\"dateModified\":\"2025-03-13T02:47:58+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/preprod.realtrends.com\/blog\/2022\/11\/13\/real-estate-teams-the-business-model-of-the-future\/\"},\"wordCount\":668,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/preprod.realtrends.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/preprod.realtrends.com\/blog\/2022\/11\/13\/real-estate-teams-the-business-model-of-the-future\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/preprod.realtrends.com\/blog\/wp-content\/uploads\/sites\/9\/2025\/03\/9ced5ef4-69ab-4ba7-a7cd-ec49be7b274d.png\",\"articleSection\":[\"Archive\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/preprod.realtrends.com\/blog\/2022\/11\/13\/real-estate-teams-the-business-model-of-the-future\/#respond\"]}],\"isAccessibleForFree\":\"False\",\"hasPart\":{\"@type\":\"WebPageElement\",\"isAccessibleForFree\":\"False\",\"cssSelector\":\".wp-block-housingwire-piano-member\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/preprod.realtrends.com\/blog\/2022\/11\/13\/real-estate-teams-the-business-model-of-the-future\/\",\"url\":\"https:\/\/preprod.realtrends.com\/blog\/2022\/11\/13\/real-estate-teams-the-business-model-of-the-future\/\",\"name\":\"Real estate teams: the business model of the future? - RealTrends - Blog\",\"isPartOf\":{\"@id\":\"https:\/\/preprod.realtrends.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/preprod.realtrends.com\/blog\/2022\/11\/13\/real-estate-teams-the-business-model-of-the-future\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/preprod.realtrends.com\/blog\/2022\/11\/13\/real-estate-teams-the-business-model-of-the-future\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/preprod.realtrends.com\/blog\/wp-content\/uploads\/sites\/9\/2025\/03\/9ced5ef4-69ab-4ba7-a7cd-ec49be7b274d.png\",\"datePublished\":\"2022-11-13T21:30:36+00:00\",\"dateModified\":\"2025-03-13T02:47:58+00:00\",\"description\":\"Real estate teams, on average, have double the gross profit margin of brokerages, attracting the interest of many agents looking to grow.\",\"breadcrumb\":{\"@id\":\"https:\/\/preprod.realtrends.com\/blog\/2022\/11\/13\/real-estate-teams-the-business-model-of-the-future\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/preprod.realtrends.com\/blog\/2022\/11\/13\/real-estate-teams-the-business-model-of-the-future\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/preprod.realtrends.com\/blog\/2022\/11\/13\/real-estate-teams-the-business-model-of-the-future\/#primaryimage\",\"url\":\"https:\/\/preprod.realtrends.com\/blog\/wp-content\/uploads\/sites\/9\/2025\/03\/9ced5ef4-69ab-4ba7-a7cd-ec49be7b274d.png\",\"contentUrl\":\"https:\/\/preprod.realtrends.com\/blog\/wp-content\/uploads\/sites\/9\/2025\/03\/9ced5ef4-69ab-4ba7-a7cd-ec49be7b274d.png\",\"width\":1200,\"height\":675,\"caption\":\"9ced5ef4-69ab-4ba7-a7cd-ec49be7b274d\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/preprod.realtrends.com\/blog\/2022\/11\/13\/real-estate-teams-the-business-model-of-the-future\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/preprod.realtrends.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Real estate teams: the business model of the future?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/preprod.realtrends.com\/blog\/#website\",\"url\":\"https:\/\/preprod.realtrends.com\/blog\/\",\"name\":\"RealTrends - Blog\",\"description\":\"Empowering Real Estate Decisions with Trusted Insights.\",\"publisher\":{\"@id\":\"https:\/\/preprod.realtrends.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/preprod.realtrends.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/preprod.realtrends.com\/blog\/#organization\",\"name\":\"RealTrends - Blog\",\"url\":\"https:\/\/preprod.realtrends.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/preprod.realtrends.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/preprod.realtrends.com\/blog\/wp-content\/uploads\/sites\/9\/2025\/03\/cropped-RTV_Horizontal_logo_Blue.png\",\"contentUrl\":\"https:\/\/preprod.realtrends.com\/blog\/wp-content\/uploads\/sites\/9\/2025\/03\/cropped-RTV_Horizontal_logo_Blue.png\",\"width\":2321,\"height\":227,\"caption\":\"RealTrends - Blog\"},\"image\":{\"@id\":\"https:\/\/preprod.realtrends.com\/blog\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/preprod.realtrends.com\/blog\/#\/schema\/person\/2b55f26feb7e41850f027ef471162adb\",\"name\":\"Brooklee Han\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/preprod.realtrends.com\/blog\/#\/schema\/person\/image\/32219623db9d2d4db9203abe5efa70f4\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/ad31124eb4228b414404d044691bdc4dcbf5a47c058c3cbe3ee0bfffac4af760?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/ad31124eb4228b414404d044691bdc4dcbf5a47c058c3cbe3ee0bfffac4af760?s=96&d=mm&r=g\",\"caption\":\"Brooklee Han\"},\"description\":\"Brooklee Han is a real estate reporter focused on the real estate agent experience and the title insurance industry. Before joining HousingWire, Han was an international figure skater representing Australia at the 2014 Winter Olympics.\",\"sameAs\":[\"https:\/\/www.linkedin.com\/in\/brookleeathan\/\"],\"url\":\"https:\/\/preprod.realtrends.com\/blog\/author\/brooklee-han\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Real estate teams: the business model of the future? - RealTrends - Blog","description":"Real estate teams, on average, have double the gross profit margin of brokerages, attracting the interest of many agents looking to grow.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/preprod.realtrends.com\/blog\/2022\/11\/13\/real-estate-teams-the-business-model-of-the-future\/","og_locale":"en_US","og_type":"article","og_title":"Real estate teams: the business model of the future?","og_description":"Real estate teams, on average, have double the gross profit margin of brokerages, attracting the interest of many agents looking to grow.","og_url":"https:\/\/preprod.realtrends.com\/blog\/2022\/11\/13\/real-estate-teams-the-business-model-of-the-future\/","og_site_name":"RealTrends - Blog","og_image":[{"width":1200,"height":675,"url":"https:\/\/preprod.realtrends.com\/blog\/wp-content\/uploads\/sites\/9\/2025\/03\/9ced5ef4-69ab-4ba7-a7cd-ec49be7b274d.png","type":"image\/png"}],"author":"Brooklee Han","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Brooklee Han","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/preprod.realtrends.com\/blog\/2022\/11\/13\/real-estate-teams-the-business-model-of-the-future\/#article","isPartOf":{"@id":"https:\/\/preprod.realtrends.com\/blog\/2022\/11\/13\/real-estate-teams-the-business-model-of-the-future\/"},"author":{"name":"Brooklee Han","@id":"https:\/\/preprod.realtrends.com\/blog\/#\/schema\/person\/2b55f26feb7e41850f027ef471162adb"},"headline":"Real estate teams: the business model of the future?","datePublished":"2022-11-13T21:30:36+00:00","dateModified":"2025-03-13T02:47:58+00:00","mainEntityOfPage":{"@id":"https:\/\/preprod.realtrends.com\/blog\/2022\/11\/13\/real-estate-teams-the-business-model-of-the-future\/"},"wordCount":668,"commentCount":0,"publisher":{"@id":"https:\/\/preprod.realtrends.com\/blog\/#organization"},"image":{"@id":"https:\/\/preprod.realtrends.com\/blog\/2022\/11\/13\/real-estate-teams-the-business-model-of-the-future\/#primaryimage"},"thumbnailUrl":"https:\/\/preprod.realtrends.com\/blog\/wp-content\/uploads\/sites\/9\/2025\/03\/9ced5ef4-69ab-4ba7-a7cd-ec49be7b274d.png","articleSection":["Archive"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/preprod.realtrends.com\/blog\/2022\/11\/13\/real-estate-teams-the-business-model-of-the-future\/#respond"]}],"isAccessibleForFree":"False","hasPart":{"@type":"WebPageElement","isAccessibleForFree":"False","cssSelector":".wp-block-housingwire-piano-member"}},{"@type":"WebPage","@id":"https:\/\/preprod.realtrends.com\/blog\/2022\/11\/13\/real-estate-teams-the-business-model-of-the-future\/","url":"https:\/\/preprod.realtrends.com\/blog\/2022\/11\/13\/real-estate-teams-the-business-model-of-the-future\/","name":"Real estate teams: the business model of the future? - RealTrends - Blog","isPartOf":{"@id":"https:\/\/preprod.realtrends.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/preprod.realtrends.com\/blog\/2022\/11\/13\/real-estate-teams-the-business-model-of-the-future\/#primaryimage"},"image":{"@id":"https:\/\/preprod.realtrends.com\/blog\/2022\/11\/13\/real-estate-teams-the-business-model-of-the-future\/#primaryimage"},"thumbnailUrl":"https:\/\/preprod.realtrends.com\/blog\/wp-content\/uploads\/sites\/9\/2025\/03\/9ced5ef4-69ab-4ba7-a7cd-ec49be7b274d.png","datePublished":"2022-11-13T21:30:36+00:00","dateModified":"2025-03-13T02:47:58+00:00","description":"Real estate teams, on average, have double the gross profit margin of brokerages, attracting the interest of many agents looking to grow.","breadcrumb":{"@id":"https:\/\/preprod.realtrends.com\/blog\/2022\/11\/13\/real-estate-teams-the-business-model-of-the-future\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/preprod.realtrends.com\/blog\/2022\/11\/13\/real-estate-teams-the-business-model-of-the-future\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/preprod.realtrends.com\/blog\/2022\/11\/13\/real-estate-teams-the-business-model-of-the-future\/#primaryimage","url":"https:\/\/preprod.realtrends.com\/blog\/wp-content\/uploads\/sites\/9\/2025\/03\/9ced5ef4-69ab-4ba7-a7cd-ec49be7b274d.png","contentUrl":"https:\/\/preprod.realtrends.com\/blog\/wp-content\/uploads\/sites\/9\/2025\/03\/9ced5ef4-69ab-4ba7-a7cd-ec49be7b274d.png","width":1200,"height":675,"caption":"9ced5ef4-69ab-4ba7-a7cd-ec49be7b274d"},{"@type":"BreadcrumbList","@id":"https:\/\/preprod.realtrends.com\/blog\/2022\/11\/13\/real-estate-teams-the-business-model-of-the-future\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/preprod.realtrends.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Real estate teams: the business model of the future?"}]},{"@type":"WebSite","@id":"https:\/\/preprod.realtrends.com\/blog\/#website","url":"https:\/\/preprod.realtrends.com\/blog\/","name":"RealTrends - Blog","description":"Empowering Real Estate Decisions with Trusted Insights.","publisher":{"@id":"https:\/\/preprod.realtrends.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/preprod.realtrends.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/preprod.realtrends.com\/blog\/#organization","name":"RealTrends - Blog","url":"https:\/\/preprod.realtrends.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/preprod.realtrends.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/preprod.realtrends.com\/blog\/wp-content\/uploads\/sites\/9\/2025\/03\/cropped-RTV_Horizontal_logo_Blue.png","contentUrl":"https:\/\/preprod.realtrends.com\/blog\/wp-content\/uploads\/sites\/9\/2025\/03\/cropped-RTV_Horizontal_logo_Blue.png","width":2321,"height":227,"caption":"RealTrends - Blog"},"image":{"@id":"https:\/\/preprod.realtrends.com\/blog\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/preprod.realtrends.com\/blog\/#\/schema\/person\/2b55f26feb7e41850f027ef471162adb","name":"Brooklee Han","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/preprod.realtrends.com\/blog\/#\/schema\/person\/image\/32219623db9d2d4db9203abe5efa70f4","url":"https:\/\/secure.gravatar.com\/avatar\/ad31124eb4228b414404d044691bdc4dcbf5a47c058c3cbe3ee0bfffac4af760?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/ad31124eb4228b414404d044691bdc4dcbf5a47c058c3cbe3ee0bfffac4af760?s=96&d=mm&r=g","caption":"Brooklee Han"},"description":"Brooklee Han is a real estate reporter focused on the real estate agent experience and the title insurance industry. Before joining HousingWire, Han was an international figure skater representing Australia at the 2014 Winter Olympics.","sameAs":["https:\/\/www.linkedin.com\/in\/brookleeathan\/"],"url":"https:\/\/preprod.realtrends.com\/blog\/author\/brooklee-han\/"}]}},"jetpack_featured_media_url":"https:\/\/preprod.realtrends.com\/blog\/wp-content\/uploads\/sites\/9\/2025\/03\/9ced5ef4-69ab-4ba7-a7cd-ec49be7b274d.png","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/preprod.realtrends.com\/blog\/wp-json\/wp\/v2\/posts\/3676","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/preprod.realtrends.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/preprod.realtrends.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/preprod.realtrends.com\/blog\/wp-json\/wp\/v2\/users\/34740"}],"replies":[{"embeddable":true,"href":"https:\/\/preprod.realtrends.com\/blog\/wp-json\/wp\/v2\/comments?post=3676"}],"version-history":[{"count":1,"href":"https:\/\/preprod.realtrends.com\/blog\/wp-json\/wp\/v2\/posts\/3676\/revisions"}],"predecessor-version":[{"id":8362,"href":"https:\/\/preprod.realtrends.com\/blog\/wp-json\/wp\/v2\/posts\/3676\/revisions\/8362"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/preprod.realtrends.com\/blog\/wp-json\/wp\/v2\/media\/4822"}],"wp:attachment":[{"href":"https:\/\/preprod.realtrends.com\/blog\/wp-json\/wp\/v2\/media?parent=3676"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/preprod.realtrends.com\/blog\/wp-json\/wp\/v2\/categories?post=3676"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/preprod.realtrends.com\/blog\/wp-json\/wp\/v2\/tags?post=3676"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/preprod.realtrends.com\/blog\/wp-json\/wp\/v2\/coauthors?post=3676"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}