{"id":3670,"date":"2022-11-10T23:44:04","date_gmt":"2022-11-10T23:44:04","guid":{"rendered":"https:\/\/preprod.realtrends.com\/blog\/2022\/11\/10\/compass-turns-to-cost-cutting-as-its-tackles-a-generationally-bad-year\/"},"modified":"2025-03-13T02:47:58","modified_gmt":"2025-03-13T02:47:58","slug":"compass-turns-to-cost-cutting-as-its-tackles-a-generationally-bad-year","status":"publish","type":"post","link":"https:\/\/preprod.realtrends.com\/blog\/2022\/11\/10\/compass-turns-to-cost-cutting-as-its-tackles-a-generationally-bad-year\/","title":{"rendered":"Compass turns to cost cutting as its tackles a ‘generationally bad year’"},"content":{"rendered":"\n

As Compass<\/strong> attempts to continue navigating what CEO Robert Reffkin called a \u201cgenerationally bad year<\/a> in residential real estate,\u201d cost cutting measures<\/a> remain the name of the game for the brokerage.<\/p>\n\n\n\n

\u201cThe past 12 months have been tough and the next 18 month appear that they can be tougher,\u201d Reffkin told inventors and analysts on the brokerage\u2019s third-quarter 2022 earnings call Thursday evening. \u201cSince the second quarter this year, we have been aggressively melting down our expenses to adapt to this rapidly deteriorating market and already have achieved significant cost reductions in our technology, engineering and other operating expenses through a variety of measures, including force reductions<\/a>.\u201d<\/p>\n\n\n\n

Reffkin said that the firm will be implementing further cost cutting measures in the next three months, as Compass prepares for what some are predicting to be a significant double-digit decline in transactions in 2023. In addition, executives said the brokerage plans to be free cash flow positive in the second quarter of 2023.<\/p>\n\n\n\n

While Compass did not perform as well as executives had hoped, thanks to rising mortgage rates triggering a housing market slowdown, executives were still pleased with the firm\u2019s performance. This was most notably due to just a 12% yearly reduction in closed transactions sides to 54,606 for the quarter, compared to an industry average of 21%, according to the National Association of Realtors.<\/strong><\/p>\n\n\n\n

During the third quarter of 2022<\/a>, Compass generated a total revenue of $1.49 billion, down 14% year over year, which the firm said was driven by lower market volumes. In addition, the brokerage failed again at turning a profit, reporting a GAAP net loss of $154 million compared to a net loss of $100 million one year ago. <\/p>\n\n\n\n

According to Compass, this net loss included non-cash stock-based compensation expenses of $50 million, depreciation and amortization of $21 million, restructuring charges due to the cost saving actions of $29 million, $25 million of which was for severance, and litigation charges of $11 million.<\/p>\n\n\n\n

In August, Compass announced the end of its agent recruitment incentives program<\/a> as one of its cost cutting measures.<\/p>\n\n\n\n

\u201cThe benefit of this step meant that we moved to a much better economic approach to recruiting agents, as we no longer use equity or cash incentives to attract agents to Compass,\u201d Greg Hart, the firm\u2019s COO, said.<\/p>\n\n\n\n

In the third quarter, Compass gained 335 principal agents, resulting in an average principal agent count of 13,314 \u2014 up 15% year over year.<\/p>\n\n\n\n

\u201cIn October, the first month of recruiting with zero incentives after our September force reduction<\/a>, our growth team reported more expected profit per recruited principal agent than we ever had,\u201d Hart said. \u201cWe believe agents are making the decision to join because of our platform, our strong brand and the support we offer as the deciding factors, as opposed to financial incentives.\u201d<\/p>\n\n\n\n

Looking ahead, executives are continuing to bank on the brokerage\u2019s agent platform and are looking for ways to better improve the real estate agent experience. The most recent change being piloted on the platform is the integration of title and escrow into the platform in Southern California.<\/p>\n\n\n\n

\u201cBy integrating title and escrow directly into the technology platform, we are creating a low friction way for our agents to offer title and escrow services to an existing brokerage transaction, increasing the attach rate of adjacent services,\u201d Hart said.<\/p>\n\n\n\n

With Compass pausing any further merger and acquisition activity, the brokerage\u2019s main goal for adjacent services moving forward is to improve the adoption of and attach rates for Compass core services.<\/p>\n","protected":false},"excerpt":{"rendered":"

As Compass attempts to continue navigating a \u201cgenerationally bad year in residential real estate,\u201d cost cutting remains the name of the game.<\/p>\n","protected":false},"author":34740,"featured_media":4822,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3255],"tags":[],"coauthors":[1760],"class_list":["post-3670","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-archive"],"acf":[],"yoast_head":"\nCompass turns to cost cutting as its tackles a 'generationally bad year' - RealTrends - Blog<\/title>\n<meta name=\"description\" content=\"Compass' struggles continued in Q3, as the firm looks to further reduce costs while still attracting agents as we head into 2023.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/preprod.realtrends.com\/blog\/2022\/11\/10\/compass-turns-to-cost-cutting-as-its-tackles-a-generationally-bad-year\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Compass turns to cost cutting as its tackles a 'generationally bad year'\" \/>\n<meta property=\"og:description\" content=\"Compass' struggles continued in Q3, as the firm looks to further reduce costs while still attracting agents as we head into 2023.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/preprod.realtrends.com\/blog\/2022\/11\/10\/compass-turns-to-cost-cutting-as-its-tackles-a-generationally-bad-year\/\" \/>\n<meta property=\"og:site_name\" content=\"RealTrends - 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