{"id":3625,"date":"2022-11-01T14:00:00","date_gmt":"2022-11-01T14:00:00","guid":{"rendered":"https:\/\/preprod.realtrends.com\/blog\/2022\/11\/01\/social-media-reigns-supreme-for-lead-generation\/"},"modified":"2025-03-13T02:47:50","modified_gmt":"2025-03-13T02:47:50","slug":"social-media-reigns-supreme-for-lead-generation","status":"publish","type":"post","link":"https:\/\/preprod.realtrends.com\/blog\/2022\/11\/01\/social-media-reigns-supreme-for-lead-generation\/","title":{"rendered":"Social media reigns supreme for lead generation"},"content":{"rendered":"\n<p><a href=\"https:\/\/preprod.housingwire.com\/articles\/agents-harness-the-power-of-social-media-to-generate-leads\/\" target=\"_blank\" rel=\"noreferrer noopener\">Social media<\/a> remains Realtors&#8217; <a href=\"https:\/\/preprod.housingwire.com\/articles\/realtors-still-get-most-of-their-leads-from-facebook\/\" target=\"_blank\" rel=\"noreferrer noopener\">top lead-generating technology tool<\/a>, with 46% of respondents reporting it was their number one technology powered lead generation source, according to a new survey report from the <strong>National Association of Realtors.<\/strong><\/p>\n\n\n\n<p>The most popular social media app among the random sample of Realtors surveyed was\u00a0<strong>Facebook<\/strong>, with 89% of respondents reporting they used the app, followed by\u00a0<strong>Instagram<\/strong>\u00a0at 59%,\u00a0<strong>LinkedIn<\/strong>\u00a0at 53%, <strong>YouTube <\/strong>at 26%, <strong>Twitter <\/strong>at 19% and <strong>TikTok <\/strong>at 12%.<\/p>\n\n\n\n<p>Other top lead generating tools included local MLS tools (30%) and their <a href=\"https:\/\/preprod.realtrends.com\/blog\/articles\/as-listings-dry-up-agents-across-america-dig-through-their-crms\/\" target=\"_blank\" rel=\"noreferrer noopener\">CRM<\/a> (26%). <a href=\"https:\/\/preprod.realtrends.com\/blog\/articles\/zillow-testing-major-changes-to-premier-agent-program\/\" target=\"_blank\" rel=\"noreferrer noopener\">Listing aggregator sites<\/a> were found to be the least helpful, with only 16% reporting these sites as their top lead generation tech tool. <\/p>\n\n\n\n<p>In addition, nearly half of the agents surveyed do not spend a lot on lead generation, according to the survey results, with 24% spending less than $50 a month and 25% spending between $50 and $250 a month. Just 18% spend more than $500 a month on lead generation.<\/p>\n\n\n\n<p>Despite social media being named as the top lead generation tool, only 36% of respondents reported that they use social media to find leads. According to the survey, the most popular uses of social media were to promote listings (63%) and build and maintain relationships with existing clients (57%), while 59% of respondents said that they were on social media because they expected to have a presence.<\/p>\n\n\n\n<p>Although social media was found to be a valuable tool for agents, respondents reported that the technology tool most impactful to their business over the last 12 months was eSignature, with 79% of respondents reporting this as the most impactful, followed by lockboxes (67%) and local MLS applications\/technology (67%). <\/p>\n\n\n\n<p>When looking ahead to the next two years, 31% of respondents stated that cyber security tools will be very impactful, followed by 5G (30%), drones (27%) and <a href=\"https:\/\/preprod.realtrends.com\/blog\/articles\/brokerages-turn-to-ai-to-identify-leads-the-right-agents\/\" target=\"_blank\" rel=\"noreferrer noopener\">artificial intelligence<\/a> (15%).<\/p>\n\n\n\n<p>The majority of respondents reported that their <a href=\"https:\/\/preprod.realtrends.com\/blog\/articles\/can-tech-point-compass-in-the-right-direction\/\" target=\"_blank\" rel=\"noreferrer noopener\">brokerage provides<\/a> them with all the technology tools they need to be successful, with 35% of agents agreeing with this statement and 26% strongly agreeing. Just 15% of respondents either disagreed or strongly disagreed with this statement.<\/p>\n\n\n\n<p>Of the tools provided by their brokerage, it was no surprise that 67% of respondents found eSignature to be the most valuable, followed by lockbox\/showing tech (53%), transaction management tools (45%), video conferencing (40%) and CRM platforms (35%). <\/p>\n\n\n\n<p>In addition, nearly half (47%) of respondents reported that the technology fees charged by their broker are worth the value, while 12% responded that the price paid is not worth the value. An additional 38% of respondents stated that their broker does not charge of the technology provided. Overall, 55% of respondents reported spending between $0 and $250 per month on technology tools.<\/p>\n\n\n\n<p>On the MLS side, respondents reported that technology provided by their local MLS included property data and history (85%), sales statistics (81%), public records search (75%) and listing syndications (72%). <\/p>\n\n\n\n<p>While the majority of respondents (72%) reported that they were extremely satisfied or somewhat satisfied with their MLS\u2019s technology offerings, 12% were on the dissatisfied side of the spectrum and 2% stated that they do not use any of the technology tools provided by their MLS.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Social media remains Realtors&#8217; top lead-generating technology tool, with 46% reporting it was their number one generation source.<\/p>\n","protected":false},"author":34740,"featured_media":4822,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3255],"tags":[],"coauthors":[1760],"class_list":["post-3625","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-archive"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.4 (Yoast SEO v26.8) - 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