How are you supposed to accurately price your listings in today\u2019s shifting market?<\/p>\n\n\n\n
In a hot seller\u2019s market, you could use the highest, most recent comparable sale, add a little (sometimes a lot), and still sell the home with multiple offers. The market decided just how much over the list price it would sell for. If the house didn\u2019t appraise for that price, then the winning buyer would have to make up the difference to the seller with cash out of pocket. Those were the rules you learned to live with, and in many ways, that made pricing easier, not harder.<\/p>\n\n\n\n
Today, you have more inventory competing with your new listings, a generally negative news cycle about housing, agents still using \u2018seller\u2019s pricing\u2019<\/a> to determine list price and listings expiring instead of selling. As a result, many agents are finding it more challenging to settle on a price that nets their seller the most money but isn\u2019t so high that it lingers on the market, destined for the expired bin.<\/p>\n\n\n\n