{"id":3550,"date":"2022-10-05T13:06:45","date_gmt":"2022-10-05T13:06:45","guid":{"rendered":"https:\/\/preprod.realtrends.com\/blog\/2022\/10\/05\/12-creative-ways-to-sell-your-listings-faster-without-a-price-reduction\/"},"modified":"2025-03-13T02:47:10","modified_gmt":"2025-03-13T02:47:10","slug":"12-creative-ways-to-sell-your-listings-faster-without-a-price-reduction","status":"publish","type":"post","link":"https:\/\/preprod.realtrends.com\/blog\/2022\/10\/05\/12-creative-ways-to-sell-your-listings-faster-without-a-price-reduction\/","title":{"rendered":"12 Creative ways to sell your listings faster without a price reduction"},"content":{"rendered":"\n

Your mission is to make your listings stand out amongst the competition. Why would a buyer choose your listing versus the one that’s for sale down the street?\u00a0Why would a buyer’s agent choose yours to show today when there are five other choices?\u00a0Why buy your listing when there’s new construction with builder incentives?<\/p>\n\n\n\n

But, the market has changed and buyer concessions are becoming a thing. Instead of a price adjustment, do any or all of the following:

1.\u00a0 \u00a0 \u00a0Have your seller\u00a0contribute $10,000 toward the buyer’s closing costs.\u00a0<\/strong>This can help a buyer buy-down the interest rate and lock it in at potentially far lower than the going mortgage rate.\u00a0This is paid at settlement and flows through the title agency<\/a> or attorney closing the transaction.\u00a0This can impact the buyer’s payment more than the price.

2.\u00a0 \u00a0 \u00a0Have your seller pay for one or two years of the buyer’s homeowners association (HOA) dues<\/strong>.\u00a0 Again, this would be paid from the seller’s proceeds at closing. If the monthly HOA is $300, then maybe a $3,600 HOA credit from the seller would be better than a $5,000 price reduction; it would at least make your listing stand out in the MLS.\u00a0 Perhaps do both instead of a $10,000 reduction.

3.\u00a0 \u00a0 \u00a0Have your seller\u00a0pay one year of property taxes for the buyer.\u00a0<\/strong>This would be paid at closing by the seller.\u00a0This is a similar concept to the previous point, but depends on how much we’re talking about. If it’s too much, perhaps a six-month tax credit would work.

4.\u00a0 \u00a0 \u00a0If the house has condition issues, consider a decorating allowance to be escrowed at closing by the seller, for the buyer.\u00a0<\/strong>\u00a0Always get feedback. If a buyer loves the house but just can’t live with that carpet, the seller can give a carpet allotment, for example, and get that buyer to buy!\u00a0

5.\u00a0 \u00a0 \u00a0Pay for two years of a home warranty<\/a> for the buyer.<\/strong>\u00a0This is a pretty inexpensive perk, costing about $450 for one year of coverage. In many markets, it’s not offered by the seller and for years, it wasn’t even asked for by the buyer, lest they lose the bidding war.\u00a0Make sure you put it in the MLS comments if you offer this incentive.

6.\u00a0 \u00a0 \u00a0Add a $1,000 commission bonus to a buyer’s agent if it is pending by a certain date.\u00a0\u00a0<\/strong>Again, be sure to list this in the MLS comments. Always prepare a new seller’s net sheet when you’re adding any of these sellers’ concessions to the transaction.\u00a0Make sure the seller knows how their bottom line will be impacted. Many of these concessions will cost less than a price reduction, or make the price reduction a smaller one when combined with the concession.

7.\u00a0 \u00a0\u00a0Seller does not require inspections waived<\/strong>.\u00a0 Again, a new concept that replaces the old market’s ‘as-is’ requirements.\u00a0\u00a0

8.\u00a0 \u00a0\u00a0Advertise payments instead of price<\/strong>. Rates are still fairly low and rents are historically high.\u00a0Help buyers to know what they can afford by purchasing a house versus renting by focusing on the monthly payment<\/a> rather than the overall price of the home.

9.\u00a0 \u00a0\u00a0Have your favorite lender create a rate sheet to give away at showings and open houses<\/strong>\u00a0The rate sheet should show three different ways to purchase the home \u2014 30-year fixed, adjustable rate (ARM), and something else with the lowest payment.

10.\u00a0\u00a0Find out if your seller has an assumable mortgage<\/strong>.\u00a0What’s the rate and what are the requirements? Advertise this in your MLS description as well as your home brochures!\u00a0Note: Most FHA, VA, and USDA mortgages are assumable and some other loans are as well. It may be rare, but there are some out there.

11.\u00a0 \u00a0Use 1-800 Home Hotline\u00a0on your for-sale signs.<\/strong> This will help you generate leads and possibly sell your listing yourself! 1800HomeHotline.com<\/a>. Capture unlisted phone numbers, answer zero-transfer calls, or immediately call the prospect back. Secret: many of your initial calls will be from neighbors of your listing…those are listing leads!

12.\u00a0\u00a0Use a home brochure box next to or attached to your For Sale sign!\u00a0<\/strong>Talk about a blast from the past!\u00a0There is an art to the home brochure.\u00a0Of course, highlight all of the attributes of your listing and include your email address.\u00a0In addition to this, there are many ways you can use the home brochure to make your phone ring!\u00a0

Action Plan:\u00a0<\/strong>Discuss with your seller (or sellers) who aren’t selling right away and decide on a new strategy.\u00a0 Alternatively, start employing some or all of these items on your NEW listings, right from the get-go.

Tim and Julie\u00a0Harris<\/a>\u00a0host a podcast for Realtors called\u00a0Real Estate Coaching Radio<\/a>. They\u2019ve been professional real estate coaches for more than 20 years, helping agents succeed in many different market conditions.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Your mission is to make your listings stand out amongst the competition. Why would a buyer choose your listing versus the one that’s for sale down the street? Instead of a price adjustment, do any or all of the following:<\/p>\n","protected":false},"author":15802,"featured_media":4822,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3255],"tags":[],"coauthors":[2825],"class_list":["post-3550","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-archive"],"acf":[],"yoast_head":"\n12 Creative ways to sell your listings faster without a price reduction - RealTrends - Blog<\/title>\n<meta name=\"description\" content=\"Your mission is to make your listings stand out amongst the competition. 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