{"id":3453,"date":"2022-08-31T14:37:14","date_gmt":"2022-08-31T14:37:14","guid":{"rendered":"https:\/\/preprod.realtrends.com\/blog\/2022\/08\/31\/agents-its-time-you-use-linkedin-heres-how\/"},"modified":"2025-03-13T02:46:28","modified_gmt":"2025-03-13T02:46:28","slug":"agents-its-time-you-use-linkedin-heres-how","status":"publish","type":"post","link":"https:\/\/preprod.realtrends.com\/blog\/2022\/08\/31\/agents-its-time-you-use-linkedin-heres-how\/","title":{"rendered":"Agents, it’s time you use LinkedIn. Here’s how"},"content":{"rendered":"\n

It\u2019s sometimes easy to forget that LinkedIn<\/strong> is a social media platform. After all, there aren’t many pictures of food or pets, no funny memes for viral tweets. While it\u2019s all business, it\u2019s also a social media platform \u2014 with all the marketing and networking potential of Facebook<\/strong> or Instagram<\/strong>.<\/p>\n\n\n\n

In fact, because LinkedIn<\/a> is all about business, it\u2019s arguably the best social media platform for a real estate agent to grow their presence and to generate leads<\/a>. <\/p>\n\n\n\n

This isn\u2019t just empty conjecture \u2014 there are numbers to back it up. According to a study by Hubspot<\/a>, LinkedIn has a conversation rate that\u2019s a staggering 277% higher than Facebook\u2019s. The conversion rate on Facebook is 0.77%, while LinkedIn\u2019s is a robust 2.74%. (Twitter\u2019s<\/strong> is even lower than Facebook\u2019s at 0.69%.)<\/p>\n\n\n\n

And while LinkedIn has far fewer users than platforms like Twitter or Facebook, the people on LinkedIn are precisely the people you want to reach (i.e., financially successful<\/a> professionals). These are people who want to buy and sell homes, are actively looking for real estate agents<\/a>, and who have the means to engage in large transactions. LinkedIn shouldn’t be an afterthought for real estate agents \u2014 it\u2019s arguably your most important social media platform!<\/p>\n\n\n\n

Let\u2019s talk about how real estate agents can leverage LinkedIn to generate leads and grow their brand.<\/p>\n\n\n\n

<\/a>Optimize your profile<\/h4>\n\n\n\n

Like any social media platform, everything starts with your profile<\/a>. You want your LinkedIn profile to convey professionalism, expertise, legitimacy, friendliness, and concrete accomplishments and credentials.<\/p>\n\n\n\n

If you have a professional headshot you\u2019re happy with that you use on Facebook or Instagram, go ahead and copy it over. This isn\u2019t laziness \u2014 on the contrary, you want your visual branding to be consistent across all social media platforms!<\/p>\n\n\n\n

Don\u2019t forget to include a good banner image, as this is often the first thing people look at. If you have a striking accolade or an influential testimonial, consider including it on your banner image.<\/p>\n\n\n\n

Double check to make sure all your professional credentials, awards, accreditations, and experience numbers are accurate and up to date. But don\u2019t keep it too<\/em> businesslike \u2014 you want an element of human warmth, too, to give yourself some personality. <\/p>\n\n\n\n

If you have any unique hobbies \u2014 if you\u2019ve won your fantasy football league six years running, or if you foster stray dogs or volunteer with seniors \u2014 put that in there too!<\/p>\n\n\n\n

<\/a>Build out your network<\/h4>\n\n\n\n

Once you\u2019ve got your profile built up, start reaching out to people in your industry \u2014 but not only in your industry.<\/p>\n\n\n\n

LinkedIn is great about suggesting contacts for you, so you can start by reviewing those suggested connections. At the same time, forge connections with influential industry figures<\/a> even if you don\u2019t have a personal connection. A good way to do this is to reach out with a personal message introducing yourself, and asking to connect. They\u2019re getting something out of a new connection too, so don\u2019t think of this as begging.<\/p>\n\n\n\n

Make sure you reach out to people who aren\u2019t in real estate. This could include past professional contacts from before you worked in real estate, but also applies to influential local figures like marketers, business executives, event planners, and other real estate-adjacent people.<\/p>\n\n\n\n

One small but important tip: Don\u2019t spam out dozens or hundreds of requests at once. Build your network slowly and organically!<\/p>\n\n\n\n

<\/a>Find and join the right groups<\/h4>\n\n\n\n

If you\u2019re on Facebook, you probably know that some of the most effective spaces for networking are real estate-related groups. It\u2019s the same on LinkedIn. Finding groups that share your professional interests \u2014 or are receptive to them \u2014 will make your marketing and networking efforts exponentially more effective.<\/p>\n\n\n\n

And it\u2019s a two-way street: As you join and engage in groups, you\u2019ll learn about the needs and frustrations of prospective home buyers and sellers as they navigate the market. That is real, up-to-date information that\u2019s absolutely invaluable to you as a real estate agent, and which should inform and shape your professional efforts.<\/p>\n\n\n\n

<\/a>Post valuable, unique content<\/h4>\n\n\n\n

The majority of people don\u2019t post on LinkedIn, but it\u2019s a great way to distinguish yourself from the competition \u2014 an absolute must for a real estate agent.<\/p>\n\n\n\n

You\u2019ve probably heard the saying that \u201call politics are local.\u201d The same rule applies to real estate. People are concerned, first and foremost, with their local market. That means you should shy away from big-picture posts about the national market or national trends. Look at your local market. Then, focus on neighborhoods that are of interest to your target demographic.<\/p>\n\n\n\n

Use local market stats you have access to in order to produce informative posts. How fast are homes selling in certain neighborhoods? Are days on market trending up or down? What are the latest price forecasts? What does the last year or two of local data suggest about the best and worst times to sell or buy a home? What kind of home features are popular (or not popular) with local buyers? This kind of post is absolutely invaluable to potential clients and is a surefire way to not only demonstrate expertise and authority, but most importantly, to attract leads.<\/p>\n\n\n\n

Of course, your audience will also appreciate evergreen posts, such as how to stage your home<\/a> for an open house, and if (or when) a seller can back out of an accepted offer<\/a>.<\/p>\n\n\n\n

Don\u2019t forget that you can also use hashtags to increase the reach of these posts and get eyeballs on them from people who are outside your network.<\/p>\n\n\n\n

<\/a>Be a consistent and supportive presence<\/h4>\n\n\n\n

Like any other social media platform, you\u2019ll never establish a strong brand presence if you drop in once or twice a month just to post a little content and then leave. LinkedIn is a commitment, and you\u2019ll want to establish a frequent, consistent presence by visiting and interacting several times a week.<\/p>\n\n\n\n

That doesn\u2019t necessarily mean you need to be generating original content every time you log on. Sharing and liking relevant posts can be just as effective. And boosting and recommending other peoples’ content can be a great way to establish connections, as well as boosting your own presence.<\/p>\n\n\n\n

Luke Babich is the CEO and co-founder of Clever Real Estate.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Real estate professionals, it’s time to get active on LinkedIn, posting local market updates and more.<\/p>\n","protected":false},"author":15802,"featured_media":4822,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3255],"tags":[],"coauthors":[36],"class_list":["post-3453","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-archive"],"acf":[],"yoast_head":"\nAgents, it's time you use LinkedIn. Here's how - RealTrends - Blog<\/title>\n<meta name=\"description\" content=\"Real estate professionals, it's time to get active on LinkedIn, posting local market updates and value-added articles.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/preprod.realtrends.com\/blog\/2022\/08\/31\/agents-its-time-you-use-linkedin-heres-how\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Agents, it's time you use LinkedIn. Here's how\" \/>\n<meta property=\"og:description\" content=\"Real estate professionals, it's time to get active on LinkedIn, posting local market updates and value-added articles.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/preprod.realtrends.com\/blog\/2022\/08\/31\/agents-its-time-you-use-linkedin-heres-how\/\" \/>\n<meta property=\"og:site_name\" content=\"RealTrends - Blog\" \/>\n<meta property=\"og:image\" content=\"https:\/\/preprod.realtrends.com\/blog\/wp-content\/uploads\/sites\/9\/2025\/03\/9ced5ef4-69ab-4ba7-a7cd-ec49be7b274d.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Luke Babich\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@traceyveltFL\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Luke Babich\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/preprod.realtrends.com\/blog\/2022\/08\/31\/agents-its-time-you-use-linkedin-heres-how\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/preprod.realtrends.com\/blog\/2022\/08\/31\/agents-its-time-you-use-linkedin-heres-how\/\"},\"author\":{\"name\":\"Tracey Velt\",\"@id\":\"https:\/\/preprod.realtrends.com\/blog\/#\/schema\/person\/c77c9a1ce6568611329a6cc5a1a64d7d\"},\"headline\":\"Agents, it’s time you use LinkedIn. Here’s how\",\"datePublished\":\"2022-08-31T14:37:14+00:00\",\"dateModified\":\"2025-03-13T02:46:28+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/preprod.realtrends.com\/blog\/2022\/08\/31\/agents-its-time-you-use-linkedin-heres-how\/\"},\"wordCount\":1072,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/preprod.realtrends.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/preprod.realtrends.com\/blog\/2022\/08\/31\/agents-its-time-you-use-linkedin-heres-how\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/preprod.realtrends.com\/blog\/wp-content\/uploads\/sites\/9\/2025\/03\/9ced5ef4-69ab-4ba7-a7cd-ec49be7b274d.png\",\"articleSection\":[\"Archive\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/preprod.realtrends.com\/blog\/2022\/08\/31\/agents-its-time-you-use-linkedin-heres-how\/#respond\"]}],\"isAccessibleForFree\":\"False\",\"hasPart\":{\"@type\":\"WebPageElement\",\"isAccessibleForFree\":\"False\",\"cssSelector\":\".wp-block-housingwire-piano-member\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/preprod.realtrends.com\/blog\/2022\/08\/31\/agents-its-time-you-use-linkedin-heres-how\/\",\"url\":\"https:\/\/preprod.realtrends.com\/blog\/2022\/08\/31\/agents-its-time-you-use-linkedin-heres-how\/\",\"name\":\"Agents, it's time you use LinkedIn. Here's how - RealTrends - Blog\",\"isPartOf\":{\"@id\":\"https:\/\/preprod.realtrends.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/preprod.realtrends.com\/blog\/2022\/08\/31\/agents-its-time-you-use-linkedin-heres-how\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/preprod.realtrends.com\/blog\/2022\/08\/31\/agents-its-time-you-use-linkedin-heres-how\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/preprod.realtrends.com\/blog\/wp-content\/uploads\/sites\/9\/2025\/03\/9ced5ef4-69ab-4ba7-a7cd-ec49be7b274d.png\",\"datePublished\":\"2022-08-31T14:37:14+00:00\",\"dateModified\":\"2025-03-13T02:46:28+00:00\",\"description\":\"Real estate professionals, it's time to get active on LinkedIn, posting local market updates and value-added articles.\",\"breadcrumb\":{\"@id\":\"https:\/\/preprod.realtrends.com\/blog\/2022\/08\/31\/agents-its-time-you-use-linkedin-heres-how\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/preprod.realtrends.com\/blog\/2022\/08\/31\/agents-its-time-you-use-linkedin-heres-how\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/preprod.realtrends.com\/blog\/2022\/08\/31\/agents-its-time-you-use-linkedin-heres-how\/#primaryimage\",\"url\":\"https:\/\/preprod.realtrends.com\/blog\/wp-content\/uploads\/sites\/9\/2025\/03\/9ced5ef4-69ab-4ba7-a7cd-ec49be7b274d.png\",\"contentUrl\":\"https:\/\/preprod.realtrends.com\/blog\/wp-content\/uploads\/sites\/9\/2025\/03\/9ced5ef4-69ab-4ba7-a7cd-ec49be7b274d.png\",\"width\":1200,\"height\":675,\"caption\":\"9ced5ef4-69ab-4ba7-a7cd-ec49be7b274d\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/preprod.realtrends.com\/blog\/2022\/08\/31\/agents-its-time-you-use-linkedin-heres-how\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/preprod.realtrends.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Agents, it’s time you use LinkedIn. Here’s how\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/preprod.realtrends.com\/blog\/#website\",\"url\":\"https:\/\/preprod.realtrends.com\/blog\/\",\"name\":\"RealTrends - Blog\",\"description\":\"Empowering Real Estate Decisions with Trusted Insights.\",\"publisher\":{\"@id\":\"https:\/\/preprod.realtrends.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/preprod.realtrends.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/preprod.realtrends.com\/blog\/#organization\",\"name\":\"RealTrends - Blog\",\"url\":\"https:\/\/preprod.realtrends.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/preprod.realtrends.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/preprod.realtrends.com\/blog\/wp-content\/uploads\/sites\/9\/2025\/03\/cropped-RTV_Horizontal_logo_Blue.png\",\"contentUrl\":\"https:\/\/preprod.realtrends.com\/blog\/wp-content\/uploads\/sites\/9\/2025\/03\/cropped-RTV_Horizontal_logo_Blue.png\",\"width\":2321,\"height\":227,\"caption\":\"RealTrends - Blog\"},\"image\":{\"@id\":\"https:\/\/preprod.realtrends.com\/blog\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/preprod.realtrends.com\/blog\/#\/schema\/person\/c77c9a1ce6568611329a6cc5a1a64d7d\",\"name\":\"Tracey Velt\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/preprod.realtrends.com\/blog\/#\/schema\/person\/image\/9b3cf1be6b1fb876ab0bd60ce0a485d0\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/ae51367450666ac65e816c5ed48f71a6aebe0ed43ea74c1f16500d37c0efc141?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/ae51367450666ac65e816c5ed48f71a6aebe0ed43ea74c1f16500d37c0efc141?s=96&d=mm&r=g\",\"caption\":\"Tracey Velt\"},\"description\":\"Tracey Velt is the Senior Director of Data & Content. She is the host of the popular RealTrending podcast, manages content for the real estate team and The Gathering and leads editorial and sponsored research across the HW Media brands. Tracey has more than 25 years of experience writing and editing for the real estate industry and is the former editor in chief of Florida Realtor magazine. She resides in Florida.\",\"sameAs\":[\"https:\/\/www.linkedin.com\/in\/traceyvelt\/\",\"https:\/\/x.com\/traceyveltFL\"],\"url\":\"https:\/\/preprod.realtrends.com\/blog\/author\/tvelt\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Agents, it's time you use LinkedIn. Here's how - RealTrends - Blog","description":"Real estate professionals, it's time to get active on LinkedIn, posting local market updates and value-added articles.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/preprod.realtrends.com\/blog\/2022\/08\/31\/agents-its-time-you-use-linkedin-heres-how\/","og_locale":"en_US","og_type":"article","og_title":"Agents, it's time you use LinkedIn. Here's how","og_description":"Real estate professionals, it's time to get active on LinkedIn, posting local market updates and value-added articles.","og_url":"https:\/\/preprod.realtrends.com\/blog\/2022\/08\/31\/agents-its-time-you-use-linkedin-heres-how\/","og_site_name":"RealTrends - Blog","og_image":[{"width":1200,"height":675,"url":"https:\/\/preprod.realtrends.com\/blog\/wp-content\/uploads\/sites\/9\/2025\/03\/9ced5ef4-69ab-4ba7-a7cd-ec49be7b274d.png","type":"image\/png"}],"author":"Luke Babich","twitter_card":"summary_large_image","twitter_creator":"@traceyveltFL","twitter_misc":{"Written by":"Luke Babich","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/preprod.realtrends.com\/blog\/2022\/08\/31\/agents-its-time-you-use-linkedin-heres-how\/#article","isPartOf":{"@id":"https:\/\/preprod.realtrends.com\/blog\/2022\/08\/31\/agents-its-time-you-use-linkedin-heres-how\/"},"author":{"name":"Tracey Velt","@id":"https:\/\/preprod.realtrends.com\/blog\/#\/schema\/person\/c77c9a1ce6568611329a6cc5a1a64d7d"},"headline":"Agents, it’s time you use LinkedIn. Here’s how","datePublished":"2022-08-31T14:37:14+00:00","dateModified":"2025-03-13T02:46:28+00:00","mainEntityOfPage":{"@id":"https:\/\/preprod.realtrends.com\/blog\/2022\/08\/31\/agents-its-time-you-use-linkedin-heres-how\/"},"wordCount":1072,"commentCount":0,"publisher":{"@id":"https:\/\/preprod.realtrends.com\/blog\/#organization"},"image":{"@id":"https:\/\/preprod.realtrends.com\/blog\/2022\/08\/31\/agents-its-time-you-use-linkedin-heres-how\/#primaryimage"},"thumbnailUrl":"https:\/\/preprod.realtrends.com\/blog\/wp-content\/uploads\/sites\/9\/2025\/03\/9ced5ef4-69ab-4ba7-a7cd-ec49be7b274d.png","articleSection":["Archive"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/preprod.realtrends.com\/blog\/2022\/08\/31\/agents-its-time-you-use-linkedin-heres-how\/#respond"]}],"isAccessibleForFree":"False","hasPart":{"@type":"WebPageElement","isAccessibleForFree":"False","cssSelector":".wp-block-housingwire-piano-member"}},{"@type":"WebPage","@id":"https:\/\/preprod.realtrends.com\/blog\/2022\/08\/31\/agents-its-time-you-use-linkedin-heres-how\/","url":"https:\/\/preprod.realtrends.com\/blog\/2022\/08\/31\/agents-its-time-you-use-linkedin-heres-how\/","name":"Agents, it's time you use LinkedIn. Here's how - RealTrends - Blog","isPartOf":{"@id":"https:\/\/preprod.realtrends.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/preprod.realtrends.com\/blog\/2022\/08\/31\/agents-its-time-you-use-linkedin-heres-how\/#primaryimage"},"image":{"@id":"https:\/\/preprod.realtrends.com\/blog\/2022\/08\/31\/agents-its-time-you-use-linkedin-heres-how\/#primaryimage"},"thumbnailUrl":"https:\/\/preprod.realtrends.com\/blog\/wp-content\/uploads\/sites\/9\/2025\/03\/9ced5ef4-69ab-4ba7-a7cd-ec49be7b274d.png","datePublished":"2022-08-31T14:37:14+00:00","dateModified":"2025-03-13T02:46:28+00:00","description":"Real estate professionals, it's time to get active on LinkedIn, posting local market updates and value-added articles.","breadcrumb":{"@id":"https:\/\/preprod.realtrends.com\/blog\/2022\/08\/31\/agents-its-time-you-use-linkedin-heres-how\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/preprod.realtrends.com\/blog\/2022\/08\/31\/agents-its-time-you-use-linkedin-heres-how\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/preprod.realtrends.com\/blog\/2022\/08\/31\/agents-its-time-you-use-linkedin-heres-how\/#primaryimage","url":"https:\/\/preprod.realtrends.com\/blog\/wp-content\/uploads\/sites\/9\/2025\/03\/9ced5ef4-69ab-4ba7-a7cd-ec49be7b274d.png","contentUrl":"https:\/\/preprod.realtrends.com\/blog\/wp-content\/uploads\/sites\/9\/2025\/03\/9ced5ef4-69ab-4ba7-a7cd-ec49be7b274d.png","width":1200,"height":675,"caption":"9ced5ef4-69ab-4ba7-a7cd-ec49be7b274d"},{"@type":"BreadcrumbList","@id":"https:\/\/preprod.realtrends.com\/blog\/2022\/08\/31\/agents-its-time-you-use-linkedin-heres-how\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/preprod.realtrends.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Agents, it’s time you use LinkedIn. Here’s how"}]},{"@type":"WebSite","@id":"https:\/\/preprod.realtrends.com\/blog\/#website","url":"https:\/\/preprod.realtrends.com\/blog\/","name":"RealTrends - Blog","description":"Empowering Real Estate Decisions with Trusted Insights.","publisher":{"@id":"https:\/\/preprod.realtrends.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/preprod.realtrends.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/preprod.realtrends.com\/blog\/#organization","name":"RealTrends - Blog","url":"https:\/\/preprod.realtrends.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/preprod.realtrends.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/preprod.realtrends.com\/blog\/wp-content\/uploads\/sites\/9\/2025\/03\/cropped-RTV_Horizontal_logo_Blue.png","contentUrl":"https:\/\/preprod.realtrends.com\/blog\/wp-content\/uploads\/sites\/9\/2025\/03\/cropped-RTV_Horizontal_logo_Blue.png","width":2321,"height":227,"caption":"RealTrends - Blog"},"image":{"@id":"https:\/\/preprod.realtrends.com\/blog\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/preprod.realtrends.com\/blog\/#\/schema\/person\/c77c9a1ce6568611329a6cc5a1a64d7d","name":"Tracey Velt","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/preprod.realtrends.com\/blog\/#\/schema\/person\/image\/9b3cf1be6b1fb876ab0bd60ce0a485d0","url":"https:\/\/secure.gravatar.com\/avatar\/ae51367450666ac65e816c5ed48f71a6aebe0ed43ea74c1f16500d37c0efc141?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/ae51367450666ac65e816c5ed48f71a6aebe0ed43ea74c1f16500d37c0efc141?s=96&d=mm&r=g","caption":"Tracey Velt"},"description":"Tracey Velt is the Senior Director of Data & Content. She is the host of the popular RealTrending podcast, manages content for the real estate team and The Gathering and leads editorial and sponsored research across the HW Media brands. Tracey has more than 25 years of experience writing and editing for the real estate industry and is the former editor in chief of Florida Realtor magazine. She resides in Florida.","sameAs":["https:\/\/www.linkedin.com\/in\/traceyvelt\/","https:\/\/x.com\/traceyveltFL"],"url":"https:\/\/preprod.realtrends.com\/blog\/author\/tvelt\/"}]}},"jetpack_featured_media_url":"https:\/\/preprod.realtrends.com\/blog\/wp-content\/uploads\/sites\/9\/2025\/03\/9ced5ef4-69ab-4ba7-a7cd-ec49be7b274d.png","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/preprod.realtrends.com\/blog\/wp-json\/wp\/v2\/posts\/3453","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/preprod.realtrends.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/preprod.realtrends.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/preprod.realtrends.com\/blog\/wp-json\/wp\/v2\/users\/15802"}],"replies":[{"embeddable":true,"href":"https:\/\/preprod.realtrends.com\/blog\/wp-json\/wp\/v2\/comments?post=3453"}],"version-history":[{"count":1,"href":"https:\/\/preprod.realtrends.com\/blog\/wp-json\/wp\/v2\/posts\/3453\/revisions"}],"predecessor-version":[{"id":8148,"href":"https:\/\/preprod.realtrends.com\/blog\/wp-json\/wp\/v2\/posts\/3453\/revisions\/8148"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/preprod.realtrends.com\/blog\/wp-json\/wp\/v2\/media\/4822"}],"wp:attachment":[{"href":"https:\/\/preprod.realtrends.com\/blog\/wp-json\/wp\/v2\/media?parent=3453"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/preprod.realtrends.com\/blog\/wp-json\/wp\/v2\/categories?post=3453"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/preprod.realtrends.com\/blog\/wp-json\/wp\/v2\/tags?post=3453"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/preprod.realtrends.com\/blog\/wp-json\/wp\/v2\/coauthors?post=3453"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}