{"id":3452,"date":"2022-08-31T13:48:22","date_gmt":"2022-08-31T13:48:22","guid":{"rendered":"https:\/\/preprod.realtrends.com\/blog\/2022\/08\/31\/lasting-impact-gary-keller-founder-of-keller-williams-introduced-profit-sharing-for-agents\/"},"modified":"2025-03-13T02:46:28","modified_gmt":"2025-03-13T02:46:28","slug":"lasting-impact-gary-keller-founder-of-keller-williams-introduced-profit-sharing-for-agents","status":"publish","type":"post","link":"https:\/\/preprod.realtrends.com\/blog\/2022\/08\/31\/lasting-impact-gary-keller-founder-of-keller-williams-introduced-profit-sharing-for-agents\/","title":{"rendered":"Lasting Impact: Gary Keller, founder of Keller Williams, introduced profit-sharing for agents"},"content":{"rendered":"\n<p><strong>Lasting Impact: Introduced the concept of profit sharing for agents, built the largest training program in the industry and the country\u2019s largest real estate organization.<\/strong><\/p>\n\n\n\n<p>An early experience of the emerging, highly competitive brokerage market caused Gary Keller, founder of <strong>Keller Williams Real Estate<\/strong>, to reimagine and redesign the relationship between brokerage firms and their agents to one of interdependence.\u00a0 <\/p>\n\n\n\n<p>Beginning in the late 1980s, <a href=\"https:\/\/preprod.realtrends.com\/blog\/articles\/keller-williams-implements-4th-round-of-layoffs\/\" target=\"_blank\" rel=\"noreferrer noopener\">Keller<\/a> focused on building a unique and new profit-sharing program where agents could build their own downline through recruiting and developing other agents.\u00a0Keller systemized virtually every part of the franchise, including on online technology platform, which put him well ahead of his competitors in being able to measure franchise performance.<\/p>\n\n\n\n<p>Along the way, Keller built an in-house training and education system and wrote several best-selling books still in circulation, including &#8220;<a href=\"https:\/\/www.amazon.com\/Millionaire-Real-Estate-Agent-January\/dp\/B00HRCWGS8\/ref=asc_df_B00HRCWGS8\/?tag=hyprod-20&amp;linkCode=df0&amp;hvadid=538859905637&amp;hvpos=&amp;hvnetw=g&amp;hvrand=4401243209557544102&amp;hvpone=&amp;hvptwo=&amp;hvqmt=&amp;hvdev=c&amp;hvdvcmdl=&amp;hvlocint=&amp;hvlocphy=200501&amp;hvtargid=pla-1186274167422&amp;psc=1\" target=\"_blank\" rel=\"noreferrer noopener\">The Millionaire Real Estate Agent<\/a>&#8221; and &#8220;<a href=\"https:\/\/www.amazon.com\/The-ONE-Thing-audiobook\/dp\/B00FPVS27W\/ref=sr_1_1?crid=3MAK9C22RMM60&amp;keywords=the+one+thing+gary+keller&amp;qid=1661953573&amp;s=books&amp;sprefix=The+One+Thing%2Cstripbooks%2C175&amp;sr=1-1\" target=\"_blank\" rel=\"noreferrer noopener\">The One Thing<\/a>.&#8221;\u00a0 <\/p>\n\n\n\n<p>Today. Keller Williams is the largest seller of homes in the U.S. and a rapidly expanding business overseas.<\/p>\n\n\n\n<p>Keller\u2019s invention of the profit-sharing system has led others to offer financial compensation apart from commission income, including <strong><a href=\"https:\/\/preprod.realtrends.com\/blog\/articles\/exp-realty-promotes-micheal-valdes-to-chief-growth-officer\/\" target=\"_blank\" rel=\"noreferrer noopener\">eXp<\/a> Realty<\/strong>, <strong><a href=\"https:\/\/preprod.realtrends.com\/blog\/articles\/josh-harley-on-his-greatest-lesson-learned-building-fathom-realty\/\" target=\"_blank\" rel=\"noreferrer noopener\">Fathom Realty<\/a><\/strong>, <strong><a href=\"https:\/\/preprod.realtrends.com\/blog\/articles\/compass-cto-ousted-as-firm-continues-austerity-measures\/\" target=\"_blank\" rel=\"noreferrer noopener\">Compass<\/a><\/strong> and others.\u00a0 The number of national real estate organizations offering equity to agents has multiplied significantly over the past few years.<\/p>\n\n\n\n<p><em>In a series of <a href=\"https:\/\/preprod.realtrends.com\/blog\/articles\/lasting-impact-zillows-rich-barton-for-creation-of-the-zestimate\/\" target=\"_blank\" rel=\"noreferrer noopener\">articles<\/a>, called\u00a0<strong>Lasting Impact<\/strong>, Steve Murray offers his views of those individuals who have driven\u00a0lasting\u00a0change in our business.\u00a0Men and women\u00a0<\/em><\/p>\n\n\n\n<p><em>This list is not meant to encompass those who have influence but those who truly created something that changed the competitive field permanently in some significant way.\u00a0Some are from years ago and some are more current.<\/em><\/p>\n\n\n\n<p><em>Steve Murray is a senior advisor for RealTrends and a partner with&nbsp;<a href=\"https:\/\/realtrendsconsulting.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">RTC Consulting.<\/a><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Gary Keller, founder of Keller Williams, introduced the concept of profit-sharing for agents, which has made a lasting impact on the industry.<\/p>\n","protected":false},"author":15802,"featured_media":4822,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3255],"tags":[],"coauthors":[27],"class_list":["post-3452","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-archive"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.4 (Yoast SEO v26.8) - 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