{"id":3412,"date":"2022-08-15T22:03:35","date_gmt":"2022-08-15T22:03:35","guid":{"rendered":"https:\/\/preprod.realtrends.com\/blog\/2022\/08\/15\/compass-ends-recruitment-incentive-program-amid-growing-losses\/"},"modified":"2025-03-13T02:46:15","modified_gmt":"2025-03-13T02:46:15","slug":"compass-ends-recruitment-incentive-program-amid-growing-losses","status":"publish","type":"post","link":"https:\/\/preprod.realtrends.com\/blog\/2022\/08\/15\/compass-ends-recruitment-incentive-program-amid-growing-losses\/","title":{"rendered":"Compass ends recruitment incentive program amid growing losses"},"content":{"rendered":"\n

Compass<\/strong>\u2019s financial challenges continued in the second quarter<\/a>, as the brokerage failed to turn a profit despite recording its largest quarterly revenue haul yet and a 2% increase in transaction sides.<\/p>\n\n\n\n

Compass generated $2.02 billion in revenue in the second quarter, up 4% year over year, but also recorded a net loss of $101 million, up from $7 million a year ago. The firm attributed the net loss to \u201chigher expenses related to strategic business initiatives, non-cash stock compensation, depreciation and amortization as well as restricting costs.\u201d The brokerage\u2019s largest expense was for \u201ccommissions and other related expenses,\u201d which came in at $1.62 billion.<\/p>\n\n\n\n

In an effort to curb expenses and steer the firm toward profitability, CEO Robert Reffkin announced on a call with investors Monday afternoon the start of what he termed Compass\u2019s \u201cZero Incentive Program.\u201d In the past, Compass attracted and recruited agents to the firm through favorable commission splits and cash incentives, but according to Reffkin those days are now over.<\/p>\n\n\n\n

\u201cWe are no longer recruiting agents with equity or cash incentives. Our ability to do this is a reflection of the value the platform provides,\u201d Reffkin said. \u201cOver time, we have invested over $900 million to build an unprecedented platform of tools and services to support our agents. We believe we have created a large competitive mote, with an enduring advantage over competitors that are unable or unwilling to build the tools that benefit agents.\u201d<\/p>\n\n\n\n

In addition, executives also said they plan on cutting technology spending. However, COO Greg Hart noted that the brokerage plans to announce several new features as part of its platform<\/a> in September, enabling agents to go \u201cfrom first contact to close on one platform.\u201d<\/p>\n\n\n\n

\u201cWe are confident that the solution we have built is the best in the industry for agents to grow their business,\u201d Hart said. \u201cIt is also what helps make Compass unique and helps us retain agents. It helps in recruiting them as well.\u201d<\/p>\n\n\n\n

Reffkin shared Hart\u2019s certainty that cutting technology spending and ending agent incentives would not impact the brokerage\u2019s agent retention, which was above 90% during the second quarter. Additionally, the brokerage added 405 new agents<\/a> to its roster during the quarter with a combined sales volume of over $2.25 billion in 2021. Overall, Compass agents recorded 66,846 transactions in Q2 and the firm\u2019s market share rose 50 basis points from a year ago to 4.6%.<\/p>\n\n\n\n

The brokerage also told investors that it is continuing to explore ancillary services as a way to improve revenue. As noted during its first-quarter earnings call<\/a>, Compass has paused its merger and acquisition activity, however, CFO Kirsten Ankerbrandt told investors that the brokerage is focused on building out title insurance solutions and eventually homeowner insurance solutions through organic growth. In June, as part of the firm\u2019s cost reduction program<\/a>, Compass shut down Modus Technologies<\/strong>, a Seattle-based company that it bought<\/a> in October 2020, viewed as its entry point into the title and escrow space.<\/p>\n\n\n\n

Looking ahead, Compass executives said the firm is committed managing its expenses and improving profitability.<\/p>\n\n\n\n

\u201cWe are now in a position to pivot in these uncertain market conditions when revenue is under pressure,\u201d Reffkin said. \u201cSince our Q1 earnings call in May, we have been taking more aggressive action to achieve positive free cash flow.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

After recording a net loss of $101 million, Compass announces spending cuts to its tech development and the end of recruitment incentives.<\/p>\n","protected":false},"author":34740,"featured_media":4822,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3255],"tags":[],"coauthors":[1760],"class_list":["post-3412","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-archive"],"acf":[],"yoast_head":"\nCompass ends recruitment incentive program amid growing losses - RealTrends - Blog<\/title>\n<meta name=\"description\" content=\"After recording a net loss of $101 million, Compass announces spending cuts to its tech development and the end of recruitment incentives.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/preprod.realtrends.com\/blog\/2022\/08\/15\/compass-ends-recruitment-incentive-program-amid-growing-losses\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Compass ends recruitment incentive program amid growing losses\" \/>\n<meta property=\"og:description\" content=\"After recording a net loss of $101 million, Compass announces spending cuts to its tech development and the end of recruitment incentives.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/preprod.realtrends.com\/blog\/2022\/08\/15\/compass-ends-recruitment-incentive-program-amid-growing-losses\/\" \/>\n<meta property=\"og:site_name\" content=\"RealTrends - 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