{"id":3408,"date":"2022-08-17T15:13:47","date_gmt":"2022-08-17T15:13:47","guid":{"rendered":"https:\/\/preprod.realtrends.com\/blog\/2022\/08\/17\/strategies-to-convert-leads-in-a-shifting-market\/"},"modified":"2025-03-13T02:46:09","modified_gmt":"2025-03-13T02:46:09","slug":"strategies-to-convert-leads-in-a-shifting-market","status":"publish","type":"post","link":"https:\/\/preprod.realtrends.com\/blog\/2022\/08\/17\/strategies-to-convert-leads-in-a-shifting-market\/","title":{"rendered":"Strategies to convert leads in a shifting market"},"content":{"rendered":"\n<p>As we enter the second half of the year, how does one get leads to convert in a shifting market? The key is to focus on the relationships with your current client base, past and future clients. <\/p>\n\n\n\n<p>Relationships can keep business flowing no matter what&#8217;s happening in the market. Engaged conversation leads to closings, so here are four pieces of advice on how to make that happen:<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-create-a-plan\">Create a plan.<\/h4>\n\n\n\n<p>It&#8217;s time to create a plan for on-going communication with everyone who knows you. This means cleaning up and organizing your database to keep track of all your old and new customers, while preparing for your future ones. By being organized, you can learn all of the important information about your leads to see if they\u2019re qualified leads. Then, you\u2019ll be ready for either more nurturing (marketing qualified leads) or the ask (sales qualified leads).<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Create content that builds trust and raises curiosity.<\/h4>\n\n\n\n<p>Your social media content should build trust by setting expectations, and then fulfilling them via automation. If your lead trusts you, there&#8217;s only a \u2018when\u2019 not an \u2018if\u2019 to when the lead will convert. Furthermore, your messaging should leave leads with a feeling of curiosity so they continue to come back. Your content must pull in the potential customer.&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Perform long-term nurturing that goes beyond typical listing alerts and price change alerts.<\/h4>\n\n\n\n<p>This means reaching out to leads through different platforms and personalizing how you talk and what you talk about with each potential customer. SMS, DMs, and email all bring great results. With these three ways of contacting leads, it works best to automate your messages based on the information you&#8217;ve already gathered about them. Every message should steer the lead back to the road to conversion.&nbsp;<\/p>\n\n\n\n<p>Email will help you gather more data. You\u2019ll can see what gets them to click and open a specific email, and that data can be used to nurture your leads even more.&nbsp;<\/p>\n\n\n\n<p>Focus on the right segments of your market (first time buyers, step-up buyers, corporate relocation.) To do this, you should understand the different buyers you have. In real estate, you\u2019ll always have groups wanting to buy. For example:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>First-time buyers \u2013 they\u2019re tired of renting.<\/li><li>Step-up buyers \u2013 they need a bigger home and have to sell to buy.<\/li><li>Corporate relocation \u2013 they don\u2019t have a choice, they have to move.&nbsp;<\/li><\/ul>\n\n\n\n<p>Getting your leads to convert in a shifting market is both a creative and data-driven process. Eventually, you\u2019ll develop a system that can be implemented and followed for every client. By doing this, you\u2019ll save yourself a huge amount of time, and see an enormous difference in the rate of how quickly your leads convert.&nbsp;<\/p>\n\n\n\n<p><em>Dan Stewart is CEO of Happy Grasshopper.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>When it comes to generating and converting leads, it comes down to relationships. Here&#8217;s how to use your social media and database to get started.<\/p>\n","protected":false},"author":15802,"featured_media":4822,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3255],"tags":[],"coauthors":[2798],"class_list":["post-3408","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-archive"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.4 (Yoast SEO v26.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Strategies to convert leads in a shifting market - RealTrends - Blog<\/title>\n<meta name=\"description\" content=\"When it comes to generating and converting leads, it comes down to relationships. 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Use your social media and database to get started.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/preprod.realtrends.com\/blog\/2022\/08\/17\/strategies-to-convert-leads-in-a-shifting-market\/\" \/>\n<meta property=\"og:site_name\" content=\"RealTrends - Blog\" \/>\n<meta property=\"og:image\" content=\"https:\/\/preprod.realtrends.com\/blog\/wp-content\/uploads\/sites\/9\/2025\/03\/9ced5ef4-69ab-4ba7-a7cd-ec49be7b274d.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Dan Stewart\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@traceyveltFL\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Dan Stewart\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/preprod.realtrends.com\/blog\/2022\/08\/17\/strategies-to-convert-leads-in-a-shifting-market\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/preprod.realtrends.com\/blog\/2022\/08\/17\/strategies-to-convert-leads-in-a-shifting-market\/\"},\"author\":{\"name\":\"Tracey Velt\",\"@id\":\"https:\/\/preprod.realtrends.com\/blog\/#\/schema\/person\/c77c9a1ce6568611329a6cc5a1a64d7d\"},\"headline\":\"Strategies to convert leads in a shifting market\",\"datePublished\":\"2022-08-17T15:13:47+00:00\",\"dateModified\":\"2025-03-13T02:46:09+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/preprod.realtrends.com\/blog\/2022\/08\/17\/strategies-to-convert-leads-in-a-shifting-market\/\"},\"wordCount\":478,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/preprod.realtrends.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/preprod.realtrends.com\/blog\/2022\/08\/17\/strategies-to-convert-leads-in-a-shifting-market\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/preprod.realtrends.com\/blog\/wp-content\/uploads\/sites\/9\/2025\/03\/9ced5ef4-69ab-4ba7-a7cd-ec49be7b274d.png\",\"articleSection\":[\"Archive\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/preprod.realtrends.com\/blog\/2022\/08\/17\/strategies-to-convert-leads-in-a-shifting-market\/#respond\"]}],\"isAccessibleForFree\":\"False\",\"hasPart\":{\"@type\":\"WebPageElement\",\"isAccessibleForFree\":\"False\",\"cssSelector\":\".wp-block-housingwire-piano-member\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/preprod.realtrends.com\/blog\/2022\/08\/17\/strategies-to-convert-leads-in-a-shifting-market\/\",\"url\":\"https:\/\/preprod.realtrends.com\/blog\/2022\/08\/17\/strategies-to-convert-leads-in-a-shifting-market\/\",\"name\":\"Strategies to convert leads in a shifting market - RealTrends - Blog\",\"isPartOf\":{\"@id\":\"https:\/\/preprod.realtrends.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/preprod.realtrends.com\/blog\/2022\/08\/17\/strategies-to-convert-leads-in-a-shifting-market\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/preprod.realtrends.com\/blog\/2022\/08\/17\/strategies-to-convert-leads-in-a-shifting-market\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/preprod.realtrends.com\/blog\/wp-content\/uploads\/sites\/9\/2025\/03\/9ced5ef4-69ab-4ba7-a7cd-ec49be7b274d.png\",\"datePublished\":\"2022-08-17T15:13:47+00:00\",\"dateModified\":\"2025-03-13T02:46:09+00:00\",\"description\":\"When it comes to generating and converting leads, it comes down to relationships. 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