{"id":3393,"date":"2022-08-09T14:32:07","date_gmt":"2022-08-09T14:32:07","guid":{"rendered":"https:\/\/preprod.realtrends.com\/blog\/2022\/08\/09\/brokerpulse-brokers-focus-on-agent-productivity-gaining-marketshare\/"},"modified":"2025-03-13T02:45:00","modified_gmt":"2025-03-13T02:45:00","slug":"brokerpulse-brokers-focus-on-agent-productivity-gaining-marketshare","status":"publish","type":"post","link":"https:\/\/preprod.realtrends.com\/blog\/2022\/08\/09\/brokerpulse-brokers-focus-on-agent-productivity-gaining-marketshare\/","title":{"rendered":"BrokerPulse: Brokers focus on agent productivity, gaining marketshare"},"content":{"rendered":"\n

Brokers surveyed for the RealTrends Q3 BrokerPulse<\/a> are putting a renewed effort on increasing per-agent productivity and recruiting<\/a> to gain market share during a market that is enduring a recession, higher interest rates and slower-moving listings.<\/p>\n\n\n\n

RealTrends BrokerPulse is a forward-looking, quarterly survey.<\/p>\n\n\n\n

“We started 18 months ago investing heavily in our agents’ education and activity<\/a>,” said a broker with an Arizona-based independent firm. “The market may go down, but our agency will continue because we devoted a dramatic amount of time, money and energy into ensuring our agents are better than their competitors,” he commented.<\/p>\n\n\n\n

This type of education and focus on productivity is especially important given that most brokers surveyed noted that between 25% to 75% of their agents have never been through a down market. <\/p>\n\n\n\n

One Berkshire Hathaway HomeServices<\/strong> broker, who guessed that about 50% of his agents have never seen a market like today, notes that he is challenged with keeping agents motivated. “So many were facing burnout from such a busy and challenging market starting in June 2020 through March 2022, only to have the market turn so fast.”<\/p>\n\n\n\n

Brokers predict flat home sales<\/h4>\n\n\n\n

Sentiment about the housing market is shifting from predicting sales will rising to more of a flat market, according to broker surveyed. Only 17% of those brokerage leaders surveyed expect sales to be up 5% or more, compared to 32% in the Q2 2022 survey<\/a>. Some 41% of those surveyed expect home sales to be down in the next three months. But, 46% noted that they felt home sales would be flat.<\/p>\n\n\n\n

Despite that, 47% of those surveyed are still optimistic about the market overall, although that was down from 53% last quarter. Home prices were predicted to be flat by 47% of those surveyed Some 25% expected prices to climb more than 5% in the next quarter, compared to 62% who were optimistic about price increases last quarter.<\/p>\n\n\n\n

RealTrends BrokerPulse<\/strong>\u00a0requests surveys from some 19,000+ real estate brokerage leaders around the nation on market trends and brokerage opportunities and challenges. Of the 177 completed surveys, 25% were from the Southeast, 23% from the Southwest, 22% from the Midwest, 19% form the Northeast and 11% from the Northwest.<\/p>\n\n\n\n

Boosting agent productivity <\/h4>\n\n\n\n

When it comes to challenges, this survey reveals that increasing per-agent productivity is the biggest challenge brokers have over the next three months, with 33% saying it’s their No. 1 challenge.<\/p>\n\n\n\n

Other challenges include:<\/h4>\n\n\n\n