{"id":3337,"date":"2022-07-22T14:58:05","date_gmt":"2022-07-22T14:58:05","guid":{"rendered":"https:\/\/preprod.realtrends.com\/blog\/2022\/07\/22\/united-real-estate-gains-1000-agents-with-pearson-smith-merger\/"},"modified":"2025-03-13T02:44:39","modified_gmt":"2025-03-13T02:44:39","slug":"united-real-estate-gains-1000-agents-with-pearson-smith-merger","status":"publish","type":"post","link":"https:\/\/preprod.realtrends.com\/blog\/2022\/07\/22\/united-real-estate-gains-1000-agents-with-pearson-smith-merger\/","title":{"rendered":"United Real Estate gains 1,000 agents with Pearson Smith merger"},"content":{"rendered":"\n<p><strong>United Real Estate<\/strong> announced that <a href=\"https:\/\/pearsonsmithrealty.com\/\">Pearson Smith Realty<\/a> has merged with United\u2019s national network. The alliance expands United\u2019s and Pearson Smith\u2019s service footprint in Metro Washington, D.C., Maryland, Virginia and West Virginia.<\/p>\n\n\n\n<p>The partnership brings together <strong>Pearson Smith Realty<\/strong>, which ranked among the <a href=\"https:\/\/www1.realtrends.com\/rankings\/real-trends-500-by-sides-2022\" target=\"_blank\" rel=\"noreferrer noopener\">top 100 real estate companies<\/a> by transaction sides in the nation by <strong>RealTrends<\/strong> 500 brokerage rankings, and United Real Estate, the <a href=\"https:\/\/www1.realtrends.com\/rankings\/real-trends-500-by-sides-2022\" target=\"_blank\" rel=\"noreferrer noopener\">8th largest brokerage firm by transaction sides<\/a> in the nation, per the <a href=\"https:\/\/preprod.realtrends.com\/blog\/real-trends-500\/\" target=\"_blank\" rel=\"noreferrer noopener\">RealTrends 500<\/a> rankings. <\/p>\n\n\n\n<p>The merger increases United\u2019s network to more than 21,000 agents across 630 offices globally.<\/p>\n\n\n\n<p>&#8220;Eric [Pearson, CEO and co-founder of Pearson Smith Realty] is the poster child for the future of real estate,&#8221; Dan Duffy, United&#8217;s CEO, told RealTrends in an exclusive interview. &#8220;His energy, vision of where the market is going and deep relationships with his agents are the best we\u2019ve ever seen. He built a business that&#8217;s off the radar, and we love that approach.&#8221; <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">The future of lead gen<\/h3>\n\n\n\n<p>Duffy said the United team was deeply impressed with a lead conversion program that Pearson built. &#8220;The way he distributes leads, builds accountability and cleverly makes investments into procuring organic leads is sophisticated,&#8221; said Duffy, who made clear at the company&#8217;s annual meeting in Orlando that United plans to take market share during the coming downturn. <\/p>\n\n\n\n<p>&#8220;We do not care how much money we make during this up-and-coming downturn. We are going to take market share. We are going to invest just like we did in [in the past] on our agents&#8217; behalf,&#8221; Duffy said in May. &#8220;We\u2019re very open to new ideas and new approaches especially when it comes to changes that are implicit in making a lead program work.&#8221;<\/p>\n\n\n\n<p>Duffy also said he was impressed with the culture at Pearson Real Estate. He attended the company&#8217;s awards recognition program in March. &#8220;What I found was a positive, energetic group of agents and staff who love how cohesive the leadership team is and who want to achieve,&#8221; he said. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-agent-centric-culture\">Agent-centric culture<\/h3>\n\n\n\n<p>\u201cPearson Smith Realty and United Real Estate share the same agent-centric model where support and culture are at the heart of our operations,&#8221; Pearson said in a prepared statement. &#8220;By combining our programs, resources and talent, we are creating exciting opportunities for our agents to serve their clients with excellence. Our agents are our stars, and we will continue to work to make them shine in our marketplace.\u201d<\/p>\n\n\n\n<p>Duffy said that United merges with less than 10% of brokerages it considers investing in. <\/p>\n\n\n\n<p>&#8220;We are really excited to incorporate a number of Pearson Smith Realty\u2019s best-in-class offerings into our national agent and broker programs,\u201d Duffy said.<\/p>\n\n\n\n<p>Pearson and his team have developed processes and systems that United is busily integrating to benefit its national network of agents, said Rick Haase, United&#8217;s president.<\/p>\n\n\n\n<p>&#8220;When two fast-growing, dominant companies combine their tools, resources, leadership and agent talent, it becomes a catalyst for growth for both,&#8221; he said. <\/p>\n\n\n\n<p>While other companies are shrinking or pulling back on expansion, United will continue to prioritize growth, Haase added.<\/p>\n\n\n\n<p>Together, Pearson Smith Realty and United\u2019s DC Metro Region office will now serve customers in the multi-state region. Pearson Smith will retain its company name and leadership team moving forward.<\/p>\n\n\n\n<p>The merger with Pearson Smith Realty follows previous mergers with <a href=\"https:\/\/preprod.realtrends.com\/blog\/articles\/fast-growing-united-real-estate-group-adds-another-merger\/\" target=\"_blank\" rel=\"noreferrer noopener\">Platinum Realty<\/a>, <a href=\"https:\/\/preprod.realtrends.com\/blog\/articles\/united-real-estate-merges-with-alabama-based-leading-edge-real-estate-group\/\" target=\"_blank\" rel=\"noreferrer noopener\">Leading Edge Real Estate Group<\/a>, <a href=\"https:\/\/preprod.realtrends.com\/blog\/articles\/united-real-estate-expands-with-texas-united-realty-merger\/\" target=\"_blank\" rel=\"noreferrer noopener\">Texas United Realty<\/a>, <a href=\"https:\/\/preprod.realtrends.com\/blog\/articles\/united-real-estate-merges-with-atlantas-largest-residential-brokerage-virtual-properties-realty\/\" target=\"_blank\" rel=\"noreferrer noopener\">Virtual Properties Realty<\/a>, <a href=\"https:\/\/preprod.realtrends.com\/blog\/articles\/united-real-estate-merges-with-benchmark-realty-announces-goal-of-creating-1-billion-in-transaction-efficiencies-by-2025\/\" target=\"_blank\" rel=\"noreferrer noopener\">Benchmark Realty<\/a>, <a href=\"https:\/\/preprod.realtrends.com\/blog\/articles\/dan-duffy-ceo-united-real-estate-group-growth-core-services\/\" target=\"_blank\" rel=\"noreferrer noopener\">Charles Rutenberg Realty Fort Lauderdale<\/a> and others yet to be announced.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The union brings together the 8th largest real estate organization by transaction sides with a fast-growing, regional powerhouse brokerage serving Metro DC, Maryland, Virginia and West Virginia.<\/p>\n","protected":false},"author":15802,"featured_media":4822,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3255],"tags":[],"coauthors":[19],"class_list":["post-3337","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-archive"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.4 (Yoast SEO v26.8) - 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