{"id":3296,"date":"2022-07-19T18:00:00","date_gmt":"2022-07-19T18:00:00","guid":{"rendered":"https:\/\/preprod.realtrends.com\/blog\/2022\/07\/19\/selling-to-gen-z-what-you-need-to-know\/"},"modified":"2025-03-13T02:44:32","modified_gmt":"2025-03-13T02:44:32","slug":"selling-to-gen-z-what-you-need-to-know","status":"publish","type":"post","link":"https:\/\/preprod.realtrends.com\/blog\/2022\/07\/19\/selling-to-gen-z-what-you-need-to-know\/","title":{"rendered":"Selling to Gen Z \u2013 what you need to know"},"content":{"rendered":"\n

A couple of decades ago, the idea of kids owning houses would have raised a few eyebrows; today, not so much.\u00a0 Gen Zers register far less restraint than preceding generations and it shows in their thirst for home ownership. Granted there are far fewer of them on the charts right now, but the indications are strong.<\/p>\n\n\n\n

In fact, as early as 2026, the number of Gen Z homeowners could be totaling 29 million. It\u2019s easy to think that selling to Gen Z is as simple as closing any other home sale. And you\u2019re not exactly off the mark. <\/p>\n\n\n\n

However, different age demographics have varying tastes in houses, and effectively working with them goes beyond just what you learned in real estate school<\/a>. If you want to keep up with the tidal wave of the younger generation that is rolling through the industry and becoming proud owners of real estate, here\u2019s what you need to know.<\/p>\n\n\n\n

Gen Z\u2019s Oldest Members are 24 and Starting to Buy Homes. Here\u2019s What You Need to Know to Communicate with Them Effectively<\/strong><\/h4>\n\n\n\n

a.<\/strong> Gen Zers are a Whole Different Breed<\/strong><\/p>\n\n\n\n

Gen Z is starkly different from the generations preceding them. We are talking about an age of people who were born right in the eye of technological and social advancement. They\u2019re sensitive and socially aware. This may require you to alter your approach given their taste for doing everything through a phone or the computer.<\/p>\n\n\n\n

b.<\/strong> They Value Transparency<\/strong><\/p>\n\n\n\n

Everyone appreciates the value of transparency when conducting business. Otherwise, how else can you meet your client\u2019s expectations? But with Gen Z, it\u2019s more. If the internet brought people closer, and social media did so much more. It provided a platform where people can showcase bits of their lives and Gen Z is stuck on that. They expect as much transparency from a Realtor as they would from their social media stars and celebrities.<\/p>\n\n\n\n

c.<\/strong> Be Tech Savvy<\/strong><\/p>\n\n\n\n

One way to reach out effectively to Gen Zers is by being tech-savvy. If you want to sell units to Gen Z, you have to be on the one place they look for solutions to problems \u2013 the internet. Specifically social media. That\u2019s the medium they\u2019ll use to access listings and reach out to agents.<\/p>\n\n\n\n

You can\u2019t afford to miss out on this if you\u2019re really serious about selling to Gen Z.<\/p>\n\n\n\n

d.<\/strong> Make Technology Part of the Deal<\/strong><\/p>\n\n\n\n

Technology isn\u2019t a luxury for Gen Z. It\u2019s a necessity. The chances of having a successful sale are higher when the unit you\u2019re selling is retrofitted with technological amenities. So, when you\u2019re telling them about a house, make sure its technological properties are one of the major highlights.<\/p>\n\n\n\n

e.<\/strong> Be Friendly<\/strong><\/p>\n\n\n\n

One of the outcomes of growing in an internet-based, technological society as we have now is a slight cutback from strict formal protocols. Gen Z seems to have little regard for formality, possibly why most of them are more comfortable with remote work than office jobs. That said, coming off as strict and formal in your communication to Gen Zers would most likely be a bad idea. As a Realtor, it\u2019s important to build trust with your clients, as that can help you make sales. Previous generations may be comfortable with a formal approach as that portrays professionalism. It\u2019s not that way for Gen Z. They\u2019d rather take someone who can be friendly and professional than someone who comes off as stern.<\/p>\n\n\n\n

f.<\/strong> Inclusivity<\/strong><\/p>\n\n\n\n

This may not have struck a chord with previous generations, but Gen Z is very particular about this. With distant locations being bridged by the internet, different ethnicities and races have blended into each other. They value this connection and diversity, and it carries on to every aspect of their interactions. They tend to work more with businesses that are inclusive. To access them, you don\u2019t just need to reflect your value for diversity in your marketing alone, but also in the way you deal with clients.<\/p>\n\n\n\n

g.<\/strong> Be Available<\/strong><\/p>\n\n\n\n

Gen Z is not big on delayed communication. This is the generation of instant gratification. To them, meaningful conversations and relationships can be built online just as they can be built offline. So, if you\u2019re aiming to have a productive experience with them, being available by text is likely a great way to keep those lines of communication open. Make them feel that you\u2019ve got their back whenever they have doubts, questions, or inquiries. Effective communication is always a dual-link, so make sure you\u2019re communicating as openly and swiftly with them as they are with you.<\/p>\n\n\n\n

Realtors who are already accustomed to selling to Millennials will find Gen Z to be nothing more than a bit of an upgrade. Nevertheless, it doesn\u2019t hurt to know more about them as they\u2019re projected to take over real estate ownership in a couple of years.<\/p>\n\n\n\n

Chris Heller is a real estate industry expert, best-selling author<\/a> and currently serves as the chief real estate officer at Ojo Labs<\/a>. <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Gen Z\u2019s oldest members are 24 and starting to buy homes. Here\u2019s what you need to know to communicate with them effectively.<\/p>\n","protected":false},"author":39478,"featured_media":4822,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3255],"tags":[],"coauthors":[2643],"class_list":["post-3296","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-archive"],"acf":[],"yoast_head":"\nSelling to Gen Z \u2013 what you need to know - RealTrends - Blog<\/title>\n<meta name=\"description\" content=\"Gen Z\u2019s oldest members are 24 and starting to buy homes. 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