{"id":3278,"date":"2022-06-27T21:35:27","date_gmt":"2022-06-27T21:35:27","guid":{"rendered":"https:\/\/preprod.realtrends.com\/blog\/2022\/06\/27\/the-shift-larry-kendall-on-how-brokers-can-help-agents-navigate-market-changes\/"},"modified":"2025-03-13T02:44:31","modified_gmt":"2025-03-13T02:44:31","slug":"the-shift-larry-kendall-on-how-brokers-can-help-agents-navigate-market-changes","status":"publish","type":"post","link":"https:\/\/preprod.realtrends.com\/blog\/2022\/06\/27\/the-shift-larry-kendall-on-how-brokers-can-help-agents-navigate-market-changes\/","title":{"rendered":"\u201cThe Shift:\u201d Larry Kendall on how brokers can help agents navigate market changes"},"content":{"rendered":"\n<p>Real estate brokers, team leaders and executives from across the country have descended upon the historic Colorado Springs Broadmoor Hotel for the 30<sup>th<\/sup> annual <strong><a href=\"https:\/\/events.realtrends.com\/gathering-of-eagles\">Gathering of Eagles<\/a><\/strong> event. And despite their different brokerage models and business strategies, a singular hot topic of discussion has been \u201cThe Shift.\u201d<\/p>\n\n\n\n<p>For the more than 370 GOE attendees, \u201cThe Shift\u201d refers to the way <a href=\"https:\/\/preprod.realtrends.com\/blog\/articles\/oh-no-look-at-this-agents-react-to-a-housing-market-slowdown\/\" target=\"_blank\" rel=\"noreferrer noopener\">housing market conditions<\/a> across the country are starting to slow down after a frenetic few years, thanks to a confluence of factors brought together by the COVID-19 pandemic. Brokers and real estate executives are now tasked with guiding agents through this change by finding them ways to continue to build their book of business and generate leads.<\/p>\n\n\n\n<p>And while there has been some industry chatter that this latest slowdown is a sign of a greater change, the consensus at GOE is that it&#8217;s simply a cyclical shift. Larry Kendall, of <strong>Ninja Selling<\/strong>, addressed the topic during his keynote speech Monday morning.<\/p>\n\n\n\n<p>\u201cCyclical change is the one we are most concerned about right now,\u201d he told the crowd gathered in the main ballroom at the Broadmoor\u2019s International Center. \u201cWhat we have just been in the last year or so is not normal and I think it is great that we are finding our way back to more of a normal market.\u201d<\/p>\n\n\n\n<p>According to Kendall, four factors have been driving the wild level of home price appreciation we have seen during the past several years: more Millennials entering the housing market, weak housing supply, the third great migration driven by remote work and historically low interest rates. While <a href=\"https:\/\/preprod.housingwire.com\/articles\/purchase-mortgage-rates-continue-incremental-upward-trend\/?__hstc=43385018.c1200c13b5ffe2d787c2a413a4fe14b9.1635527061029.1656355651483.1656364309513.437&amp;__hssc=43385018.9.1656364309513&amp;__hsfp=1581999614\" target=\"_blank\" rel=\"noreferrer noopener\">mortgage rates<\/a> certainly have increased in the past few months, the other three factors have remained unchanged. This, combined with economic conditions, such as the continued demand for employees and the billions of dollars of equity the vast majority of participants in the housing market are currently sitting on, lead Kendall to remain optimistic about the nature of this market shift.<\/p>\n\n\n\n<p>For agents and brokers who seek sustained success in this changing market, in addition to maintaining contact with clients through handwritten notes, \u201cinterview\u201d calls and other communication, as well as making sure to show they&#8217;re up to date with their online listing and marketing techniques, Kendall said they should be willing to embrace products such as <a href=\"https:\/\/preprod.housingwire.com\/articles\/offerpad-proposes-ibuyer-agent-marriage\/\" target=\"_blank\" rel=\"noreferrer noopener\">iBuyers<\/a> and <a href=\"https:\/\/preprod.housingwire.com\/articles\/a-look-behind-this-years-tech100-winners\/\" target=\"_blank\" rel=\"noreferrer noopener\">Power Buyers<\/a>.<\/p>\n\n\n\n<p>\u201cThey are not disruptors,\u201d Kendall said. \u201cI think we need to face it that we can work with them and use them to unlock more of the market.\u201d<\/p>\n\n\n\n<p>Looking ahead, Kendall is confident the agents and brokers who not only put in the legwork but who are willing to expand their tool kit to include some newer products, will be the ones who thrive as the market continues to shift.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Real estate brokers, team leaders and executives from across the country have descended upon the historic Colorado Springs Broadmoor Hotel for the 30th annual Gathering of Eagles event. And despite their different brokerage models and business strategies, a singular hot topic of discussion has been \u201cThe Shift.\u201d For the more than 370 GOE attendees, \u201cThe [&hellip;]<\/p>\n","protected":false},"author":34740,"featured_media":4822,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3255],"tags":[],"coauthors":[1760],"class_list":["post-3278","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-archive"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.4 (Yoast SEO v26.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>\u201cThe Shift:\u201d Larry Kendall on how brokers can help agents navigate market changes - RealTrends - Blog<\/title>\n<meta name=\"description\" content=\"Larry Kendall of Ninja Selling discusses the latest housing market shift with over 300 attendees at the 2022 Gathering of Eagles.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/preprod.realtrends.com\/blog\/2022\/06\/27\/the-shift-larry-kendall-on-how-brokers-can-help-agents-navigate-market-changes\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u201cThe Shift:\u201d Larry Kendall on how brokers can help agents navigate market changes\" \/>\n<meta property=\"og:description\" content=\"Larry Kendall of Ninja Selling discusses the latest housing market shift with over 300 attendees at the 2022 Gathering of Eagles.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/preprod.realtrends.com\/blog\/2022\/06\/27\/the-shift-larry-kendall-on-how-brokers-can-help-agents-navigate-market-changes\/\" \/>\n<meta property=\"og:site_name\" content=\"RealTrends - Blog\" \/>\n<meta property=\"og:image\" content=\"https:\/\/preprod.realtrends.com\/blog\/wp-content\/uploads\/sites\/9\/2025\/03\/9ced5ef4-69ab-4ba7-a7cd-ec49be7b274d.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Brooklee Han\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Brooklee Han\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/preprod.realtrends.com\/blog\/2022\/06\/27\/the-shift-larry-kendall-on-how-brokers-can-help-agents-navigate-market-changes\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/preprod.realtrends.com\/blog\/2022\/06\/27\/the-shift-larry-kendall-on-how-brokers-can-help-agents-navigate-market-changes\/\"},\"author\":{\"name\":\"Brooklee Han\",\"@id\":\"https:\/\/preprod.realtrends.com\/blog\/#\/schema\/person\/2b55f26feb7e41850f027ef471162adb\"},\"headline\":\"\u201cThe Shift:\u201d Larry Kendall on how brokers can help agents navigate market changes\",\"datePublished\":\"2022-06-27T21:35:27+00:00\",\"dateModified\":\"2025-03-13T02:44:31+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/preprod.realtrends.com\/blog\/2022\/06\/27\/the-shift-larry-kendall-on-how-brokers-can-help-agents-navigate-market-changes\/\"},\"wordCount\":472,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/preprod.realtrends.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/preprod.realtrends.com\/blog\/2022\/06\/27\/the-shift-larry-kendall-on-how-brokers-can-help-agents-navigate-market-changes\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/preprod.realtrends.com\/blog\/wp-content\/uploads\/sites\/9\/2025\/03\/9ced5ef4-69ab-4ba7-a7cd-ec49be7b274d.png\",\"articleSection\":[\"Archive\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/preprod.realtrends.com\/blog\/2022\/06\/27\/the-shift-larry-kendall-on-how-brokers-can-help-agents-navigate-market-changes\/#respond\"]}],\"isAccessibleForFree\":\"False\",\"hasPart\":{\"@type\":\"WebPageElement\",\"isAccessibleForFree\":\"False\",\"cssSelector\":\".wp-block-housingwire-piano-member\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/preprod.realtrends.com\/blog\/2022\/06\/27\/the-shift-larry-kendall-on-how-brokers-can-help-agents-navigate-market-changes\/\",\"url\":\"https:\/\/preprod.realtrends.com\/blog\/2022\/06\/27\/the-shift-larry-kendall-on-how-brokers-can-help-agents-navigate-market-changes\/\",\"name\":\"\u201cThe Shift:\u201d Larry Kendall on how brokers can help agents navigate market changes - RealTrends - Blog\",\"isPartOf\":{\"@id\":\"https:\/\/preprod.realtrends.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/preprod.realtrends.com\/blog\/2022\/06\/27\/the-shift-larry-kendall-on-how-brokers-can-help-agents-navigate-market-changes\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/preprod.realtrends.com\/blog\/2022\/06\/27\/the-shift-larry-kendall-on-how-brokers-can-help-agents-navigate-market-changes\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/preprod.realtrends.com\/blog\/wp-content\/uploads\/sites\/9\/2025\/03\/9ced5ef4-69ab-4ba7-a7cd-ec49be7b274d.png\",\"datePublished\":\"2022-06-27T21:35:27+00:00\",\"dateModified\":\"2025-03-13T02:44:31+00:00\",\"description\":\"Larry Kendall of Ninja Selling discusses the latest housing market shift with over 300 attendees at the 2022 Gathering of Eagles.\",\"breadcrumb\":{\"@id\":\"https:\/\/preprod.realtrends.com\/blog\/2022\/06\/27\/the-shift-larry-kendall-on-how-brokers-can-help-agents-navigate-market-changes\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/preprod.realtrends.com\/blog\/2022\/06\/27\/the-shift-larry-kendall-on-how-brokers-can-help-agents-navigate-market-changes\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/preprod.realtrends.com\/blog\/2022\/06\/27\/the-shift-larry-kendall-on-how-brokers-can-help-agents-navigate-market-changes\/#primaryimage\",\"url\":\"https:\/\/preprod.realtrends.com\/blog\/wp-content\/uploads\/sites\/9\/2025\/03\/9ced5ef4-69ab-4ba7-a7cd-ec49be7b274d.png\",\"contentUrl\":\"https:\/\/preprod.realtrends.com\/blog\/wp-content\/uploads\/sites\/9\/2025\/03\/9ced5ef4-69ab-4ba7-a7cd-ec49be7b274d.png\",\"width\":1200,\"height\":675,\"caption\":\"9ced5ef4-69ab-4ba7-a7cd-ec49be7b274d\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/preprod.realtrends.com\/blog\/2022\/06\/27\/the-shift-larry-kendall-on-how-brokers-can-help-agents-navigate-market-changes\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/preprod.realtrends.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"\u201cThe Shift:\u201d Larry Kendall on how brokers can help agents navigate market changes\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/preprod.realtrends.com\/blog\/#website\",\"url\":\"https:\/\/preprod.realtrends.com\/blog\/\",\"name\":\"RealTrends - Blog\",\"description\":\"Empowering Real Estate Decisions with Trusted Insights.\",\"publisher\":{\"@id\":\"https:\/\/preprod.realtrends.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/preprod.realtrends.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/preprod.realtrends.com\/blog\/#organization\",\"name\":\"RealTrends - Blog\",\"url\":\"https:\/\/preprod.realtrends.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/preprod.realtrends.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/preprod.realtrends.com\/blog\/wp-content\/uploads\/sites\/9\/2025\/03\/cropped-RTV_Horizontal_logo_Blue.png\",\"contentUrl\":\"https:\/\/preprod.realtrends.com\/blog\/wp-content\/uploads\/sites\/9\/2025\/03\/cropped-RTV_Horizontal_logo_Blue.png\",\"width\":2321,\"height\":227,\"caption\":\"RealTrends - Blog\"},\"image\":{\"@id\":\"https:\/\/preprod.realtrends.com\/blog\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/preprod.realtrends.com\/blog\/#\/schema\/person\/2b55f26feb7e41850f027ef471162adb\",\"name\":\"Brooklee Han\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/preprod.realtrends.com\/blog\/#\/schema\/person\/image\/32219623db9d2d4db9203abe5efa70f4\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/ad31124eb4228b414404d044691bdc4dcbf5a47c058c3cbe3ee0bfffac4af760?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/ad31124eb4228b414404d044691bdc4dcbf5a47c058c3cbe3ee0bfffac4af760?s=96&d=mm&r=g\",\"caption\":\"Brooklee Han\"},\"description\":\"Brooklee Han is a real estate reporter focused on the real estate agent experience and the title insurance industry. Before joining HousingWire, Han was an international figure skater representing Australia at the 2014 Winter Olympics.\",\"sameAs\":[\"https:\/\/www.linkedin.com\/in\/brookleeathan\/\"],\"url\":\"https:\/\/preprod.realtrends.com\/blog\/author\/brooklee-han\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"\u201cThe Shift:\u201d Larry Kendall on how brokers can help agents navigate market changes - RealTrends - Blog","description":"Larry Kendall of Ninja Selling discusses the latest housing market shift with over 300 attendees at the 2022 Gathering of Eagles.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/preprod.realtrends.com\/blog\/2022\/06\/27\/the-shift-larry-kendall-on-how-brokers-can-help-agents-navigate-market-changes\/","og_locale":"en_US","og_type":"article","og_title":"\u201cThe Shift:\u201d Larry Kendall on how brokers can help agents navigate market changes","og_description":"Larry Kendall of Ninja Selling discusses the latest housing market shift with over 300 attendees at the 2022 Gathering of Eagles.","og_url":"https:\/\/preprod.realtrends.com\/blog\/2022\/06\/27\/the-shift-larry-kendall-on-how-brokers-can-help-agents-navigate-market-changes\/","og_site_name":"RealTrends - Blog","og_image":[{"width":1200,"height":675,"url":"https:\/\/preprod.realtrends.com\/blog\/wp-content\/uploads\/sites\/9\/2025\/03\/9ced5ef4-69ab-4ba7-a7cd-ec49be7b274d.png","type":"image\/png"}],"author":"Brooklee Han","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Brooklee Han","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/preprod.realtrends.com\/blog\/2022\/06\/27\/the-shift-larry-kendall-on-how-brokers-can-help-agents-navigate-market-changes\/#article","isPartOf":{"@id":"https:\/\/preprod.realtrends.com\/blog\/2022\/06\/27\/the-shift-larry-kendall-on-how-brokers-can-help-agents-navigate-market-changes\/"},"author":{"name":"Brooklee Han","@id":"https:\/\/preprod.realtrends.com\/blog\/#\/schema\/person\/2b55f26feb7e41850f027ef471162adb"},"headline":"\u201cThe Shift:\u201d Larry Kendall on how brokers can help agents navigate market changes","datePublished":"2022-06-27T21:35:27+00:00","dateModified":"2025-03-13T02:44:31+00:00","mainEntityOfPage":{"@id":"https:\/\/preprod.realtrends.com\/blog\/2022\/06\/27\/the-shift-larry-kendall-on-how-brokers-can-help-agents-navigate-market-changes\/"},"wordCount":472,"commentCount":0,"publisher":{"@id":"https:\/\/preprod.realtrends.com\/blog\/#organization"},"image":{"@id":"https:\/\/preprod.realtrends.com\/blog\/2022\/06\/27\/the-shift-larry-kendall-on-how-brokers-can-help-agents-navigate-market-changes\/#primaryimage"},"thumbnailUrl":"https:\/\/preprod.realtrends.com\/blog\/wp-content\/uploads\/sites\/9\/2025\/03\/9ced5ef4-69ab-4ba7-a7cd-ec49be7b274d.png","articleSection":["Archive"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/preprod.realtrends.com\/blog\/2022\/06\/27\/the-shift-larry-kendall-on-how-brokers-can-help-agents-navigate-market-changes\/#respond"]}],"isAccessibleForFree":"False","hasPart":{"@type":"WebPageElement","isAccessibleForFree":"False","cssSelector":".wp-block-housingwire-piano-member"}},{"@type":"WebPage","@id":"https:\/\/preprod.realtrends.com\/blog\/2022\/06\/27\/the-shift-larry-kendall-on-how-brokers-can-help-agents-navigate-market-changes\/","url":"https:\/\/preprod.realtrends.com\/blog\/2022\/06\/27\/the-shift-larry-kendall-on-how-brokers-can-help-agents-navigate-market-changes\/","name":"\u201cThe Shift:\u201d Larry Kendall on how brokers can help agents navigate market changes - RealTrends - Blog","isPartOf":{"@id":"https:\/\/preprod.realtrends.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/preprod.realtrends.com\/blog\/2022\/06\/27\/the-shift-larry-kendall-on-how-brokers-can-help-agents-navigate-market-changes\/#primaryimage"},"image":{"@id":"https:\/\/preprod.realtrends.com\/blog\/2022\/06\/27\/the-shift-larry-kendall-on-how-brokers-can-help-agents-navigate-market-changes\/#primaryimage"},"thumbnailUrl":"https:\/\/preprod.realtrends.com\/blog\/wp-content\/uploads\/sites\/9\/2025\/03\/9ced5ef4-69ab-4ba7-a7cd-ec49be7b274d.png","datePublished":"2022-06-27T21:35:27+00:00","dateModified":"2025-03-13T02:44:31+00:00","description":"Larry Kendall of Ninja Selling discusses the latest housing market shift with over 300 attendees at the 2022 Gathering of Eagles.","breadcrumb":{"@id":"https:\/\/preprod.realtrends.com\/blog\/2022\/06\/27\/the-shift-larry-kendall-on-how-brokers-can-help-agents-navigate-market-changes\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/preprod.realtrends.com\/blog\/2022\/06\/27\/the-shift-larry-kendall-on-how-brokers-can-help-agents-navigate-market-changes\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/preprod.realtrends.com\/blog\/2022\/06\/27\/the-shift-larry-kendall-on-how-brokers-can-help-agents-navigate-market-changes\/#primaryimage","url":"https:\/\/preprod.realtrends.com\/blog\/wp-content\/uploads\/sites\/9\/2025\/03\/9ced5ef4-69ab-4ba7-a7cd-ec49be7b274d.png","contentUrl":"https:\/\/preprod.realtrends.com\/blog\/wp-content\/uploads\/sites\/9\/2025\/03\/9ced5ef4-69ab-4ba7-a7cd-ec49be7b274d.png","width":1200,"height":675,"caption":"9ced5ef4-69ab-4ba7-a7cd-ec49be7b274d"},{"@type":"BreadcrumbList","@id":"https:\/\/preprod.realtrends.com\/blog\/2022\/06\/27\/the-shift-larry-kendall-on-how-brokers-can-help-agents-navigate-market-changes\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/preprod.realtrends.com\/blog\/"},{"@type":"ListItem","position":2,"name":"\u201cThe Shift:\u201d Larry Kendall on how brokers can help agents navigate market changes"}]},{"@type":"WebSite","@id":"https:\/\/preprod.realtrends.com\/blog\/#website","url":"https:\/\/preprod.realtrends.com\/blog\/","name":"RealTrends - Blog","description":"Empowering Real Estate Decisions with Trusted Insights.","publisher":{"@id":"https:\/\/preprod.realtrends.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/preprod.realtrends.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/preprod.realtrends.com\/blog\/#organization","name":"RealTrends - Blog","url":"https:\/\/preprod.realtrends.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/preprod.realtrends.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/preprod.realtrends.com\/blog\/wp-content\/uploads\/sites\/9\/2025\/03\/cropped-RTV_Horizontal_logo_Blue.png","contentUrl":"https:\/\/preprod.realtrends.com\/blog\/wp-content\/uploads\/sites\/9\/2025\/03\/cropped-RTV_Horizontal_logo_Blue.png","width":2321,"height":227,"caption":"RealTrends - Blog"},"image":{"@id":"https:\/\/preprod.realtrends.com\/blog\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/preprod.realtrends.com\/blog\/#\/schema\/person\/2b55f26feb7e41850f027ef471162adb","name":"Brooklee Han","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/preprod.realtrends.com\/blog\/#\/schema\/person\/image\/32219623db9d2d4db9203abe5efa70f4","url":"https:\/\/secure.gravatar.com\/avatar\/ad31124eb4228b414404d044691bdc4dcbf5a47c058c3cbe3ee0bfffac4af760?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/ad31124eb4228b414404d044691bdc4dcbf5a47c058c3cbe3ee0bfffac4af760?s=96&d=mm&r=g","caption":"Brooklee Han"},"description":"Brooklee Han is a real estate reporter focused on the real estate agent experience and the title insurance industry. Before joining HousingWire, Han was an international figure skater representing Australia at the 2014 Winter Olympics.","sameAs":["https:\/\/www.linkedin.com\/in\/brookleeathan\/"],"url":"https:\/\/preprod.realtrends.com\/blog\/author\/brooklee-han\/"}]}},"jetpack_featured_media_url":"https:\/\/preprod.realtrends.com\/blog\/wp-content\/uploads\/sites\/9\/2025\/03\/9ced5ef4-69ab-4ba7-a7cd-ec49be7b274d.png","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/preprod.realtrends.com\/blog\/wp-json\/wp\/v2\/posts\/3278","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/preprod.realtrends.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/preprod.realtrends.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/preprod.realtrends.com\/blog\/wp-json\/wp\/v2\/users\/34740"}],"replies":[{"embeddable":true,"href":"https:\/\/preprod.realtrends.com\/blog\/wp-json\/wp\/v2\/comments?post=3278"}],"version-history":[{"count":1,"href":"https:\/\/preprod.realtrends.com\/blog\/wp-json\/wp\/v2\/posts\/3278\/revisions"}],"predecessor-version":[{"id":7979,"href":"https:\/\/preprod.realtrends.com\/blog\/wp-json\/wp\/v2\/posts\/3278\/revisions\/7979"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/preprod.realtrends.com\/blog\/wp-json\/wp\/v2\/media\/4822"}],"wp:attachment":[{"href":"https:\/\/preprod.realtrends.com\/blog\/wp-json\/wp\/v2\/media?parent=3278"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/preprod.realtrends.com\/blog\/wp-json\/wp\/v2\/categories?post=3278"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/preprod.realtrends.com\/blog\/wp-json\/wp\/v2\/tags?post=3278"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/preprod.realtrends.com\/blog\/wp-json\/wp\/v2\/coauthors?post=3278"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}