{"id":3232,"date":"2022-06-14T21:18:49","date_gmt":"2022-06-14T21:18:49","guid":{"rendered":"https:\/\/preprod.realtrends.com\/blog\/2022\/06\/14\/homebuilders-get-hammered-sales-decrease-in-may\/"},"modified":"2025-03-13T02:44:07","modified_gmt":"2025-03-13T02:44:07","slug":"homebuilders-get-hammered-sales-decrease-in-may","status":"publish","type":"post","link":"https:\/\/preprod.realtrends.com\/blog\/2022\/06\/14\/homebuilders-get-hammered-sales-decrease-in-may\/","title":{"rendered":"Homebuilders get hammered: 53% saw sales drop in May"},"content":{"rendered":"\n<p>Over half of builders surveyed (53%) reported a year-over-year decrease in sales in May, according to the <strong>BTIG\/HomeSphere State of the Industry Report<\/strong> <a href=\"https:\/\/www.homesphere.com\/blog\/2022\/06\/14\/home-builders-demand-trends-declined-from-april\/\" target=\"_blank\" rel=\"noreferrer noopener\">published<\/a> on Monday. This is the largest share of builders to see an annual decrease in sales in the survey\u2019s 56-month history.<\/p>\n\n\n\n<p>\u201cI think it shows a reasonably significant negative change in the market and in the demand for new housing in the last month or so if we compare it to a month or two prior,\u201d Carl Reichardt, a BTIG analyst, said. \u201cThe April data saw a deterioration in some of the metrics that matter to us, but the May data was personally surprising in its negativity. So, I think what we\u2019ve seen is a really abrupt change in business.\u201d<\/p>\n\n\n\n<p>The BTIG\/HomeSphere study is an electronic survey of approximately 50-100 small- to mid-sized homebuilders that sell, on average, 50-100 homes per year throughout the nation. In May, the survey had 86 respondents.<\/p>\n\n\n\n<p>For the second straight month, the survey recorded an annual dip in traffic. Of the builders surveyed, only 20% reported year-over-year traffic growth, the lowest level since April 2020, at the start of the pandemic. In comparison, 33% of respondents saw traffic jump in April and 67% reported traffic increases in May 2021. In addition, 43% of builders reported a decline in year over year traffic, compared to 27% a month prior.<\/p>\n\n\n\n<p>For sales, 19% of builders reported a year-over-year increase compared to 32% a month prior and 48% a year ago.<\/p>\n\n\n\n<p>Reichardt attributed the decrease to a combination of factors, including higher prices, <a href=\"https:\/\/preprod.housingwire.com\/articles\/purchase-mortgage-rates-jump-to-5-23\/\" target=\"_blank\" rel=\"noreferrer noopener\">higher interest rates<\/a>, <a href=\"https:\/\/preprod.realtrends.com\/blog\/articles\/oh-no-look-at-this-agents-react-to-a-housing-market-slowdown\/\" target=\"_blank\" rel=\"noreferrer noopener\">consumer concerns about the future of the real estate market<\/a>, and the lack of new <a href=\"https:\/\/preprod.housingwire.com\/articles\/housing-inventory-is-still-at-a-crisis-level\/?__hstc=43385018.c1200c13b5ffe2d787c2a413a4fe14b9.1635527061029.1655224582940.1655229190710.394&amp;__hssc=43385018.5.1655229190710&amp;__hsfp=1927965812\" target=\"_blank\" rel=\"noreferrer noopener\">home inventory<\/a>.<\/p>\n\n\n\n<p>\u201cI think there is a dynamic of frustration at these prices and these rates, combined with thoughts about <a href=\"https:\/\/preprod.realtrends.com\/blog\/articles\/inflation-cuts-homebuyer-budgets-by-40000\/\" target=\"_blank\" rel=\"noreferrer noopener\">inflation<\/a> raising the cost of everything and affordability, as well as lack of choice,\u201d Reichardt said.<\/p>\n\n\n\n<p>Sales and traffic relative to expectations fell sharply, and the better-minus-worse expectations ratio sales and traffic relative to expectations flipped negative this month with 15% of respondents seeing sales better than expected compared to 20% last month, while 34% saw sales as worse than expected. For traffic, 19% saw better traffic than expected and 28% of builders saw traffic as worse than expected, compared to 28% and 22%, respectively in April.<\/p>\n\n\n\n<p>Of the builders served 60% raised some, out or all base prices in May, down from 76% in April and 100% a year ago. Inventive use increased slightly with 16% of builders responded that they increased \u201cmost\/all\u201d or \u201csome\u201d incentives versus 9% last month.<\/p>\n\n\n\n<p>Despite the decreases in sales and traffic, there was some good news. Roughly two-thirds of builder reported cancellations rates remained constant in May with only 6% reporting \u201csignificantly higher\u201d cancellation rates.<\/p>\n\n\n\n<p>\u201cI think we are seeing some broader weakness in the housing market compared to a year ago and also to earlier in the year,\u201d Reichardt said.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u201cI think it shows a reasonably significant negative change in the market and in the demand for new housing in the last month or so if we compare it to a month or two prior,\u201d Carl Reichardt, a BTIG analyst, said.<\/p>\n","protected":false},"author":34740,"featured_media":4822,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3255],"tags":[],"coauthors":[1760],"class_list":["post-3232","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-archive"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.4 (Yoast SEO v26.8) - 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