{"id":3226,"date":"2022-06-16T13:44:22","date_gmt":"2022-06-16T13:44:22","guid":{"rendered":"https:\/\/preprod.realtrends.com\/blog\/2022\/06\/16\/team-building-strategy-drives-california-brokerages-growth\/"},"modified":"2025-03-13T02:44:06","modified_gmt":"2025-03-13T02:44:06","slug":"team-building-strategy-drives-california-brokerages-growth","status":"publish","type":"post","link":"https:\/\/preprod.realtrends.com\/blog\/2022\/06\/16\/team-building-strategy-drives-california-brokerages-growth\/","title":{"rendered":"Team building strategy drives California brokerage&#8217;s growth"},"content":{"rendered":"\n<p>By making a powerful commitment to agent teams, <strong>CENTURY 21 Real Estate Alliance<\/strong> has attracted top producers and grown its footprint in California\u2019s post-pandemic market. \u201cWe offer lots of incentives to our team leaders to bring in new agents and provide them with personalized, hands-on support,\u201d says Romeo Aurelio, general manager and broker associate with the San Francisco-based company. <\/p>\n\n\n\n<p>\u201cThis strategy helps us grow as a company and gives them additional revenue streams. We don&#8217;t see any downside to it.\u201d<\/p>\n\n\n\n<p>The company\u2019s focus on team building began about a decade ago when broker-owner Orhan&nbsp;Tolu&nbsp;brought in top producer Bailey Cheung and encouraged him to build a team that has ranked as high as No. 2 in the CENTURY 21 system. Then, Tolu and Aurelio began identifying other potential leaders and looking at the support services they could provide. Today, the 22-office brokerage has about 10 teams that include about 200 of the company\u2019s 700 agents.<\/p>\n\n\n\n<p>\u201cIt&#8217;s a great recruiting tool for us to bring in top-tier agents and say, \u2018Hey, not only will you have the ability to work for a great brand and take your business to the next level. But if you want, you can, down the line, choose to start a team, build a team, <a href=\"https:\/\/preprod.realtrends.com\/blog\/articles\/2022-americas-best-sees-boom-with-23957-agents-and-teams-qualifying\/\" target=\"_blank\" rel=\"noreferrer noopener\">grow a team<\/a>, and have that additional incentive as well,\u2019\u201d says Aurelio.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-building-a-team-first-brokerage\"><strong>Building a team-first brokerage <\/strong><\/h4>\n\n\n\n<p>The first step in the process is finding agents with the skills and desire to <a href=\"https:\/\/preprod.realtrends.com\/blog\/articles\/how-to-effectively-build-a-real-estate-team\/\" target=\"_blank\" rel=\"noreferrer noopener\">build their teams<\/a>, either now or in the future, according to Aurelio. \u201cWe are very careful in determining who will be a good fit for our organization,\u201d he says, noting that non-compete clauses are included in the company\u2019s agreements. Team leaders do receive financial incentives for recruiting new people, as well as for their closed transactions.<\/p>\n\n\n\n<p>Once a new professional is on board, the management team listens closely to see what kinds of support agent leaders might need. \u201cWe let them direct us,\u201d says Aurelio. \u201cWe don&#8217;t have a cookie-cutter setup for the teams. Instead, we leave that up to the team leaders to determine how they want to set it up and we&#8217;ll work around that.\u201d<\/p>\n\n\n\n<p>Aurelio emphasizes the importance of one-on-one training and regular conversations with team leaders to keep them moving forward toward their goals. \u201cOur broker, myself and all our managers are extremely hands-on, working with our agents as well as our team leaders on a daily basis,\u201d he says. \u201cIt all boils down to building and fostering those professional relationships.\u201d<\/p>\n\n\n\n<p>For CENTURY 21 Real Estate Alliance, the team-building strategy is a measure of growth, as team leaders become ambassadors for the brokerage bringing in productive new agents.&nbsp; It\u2019s also a differentiator in the company\u2019s markets. \u201cThere are still some brokers who don&#8217;t embrace the team concept, so actively building these teams in-house is a smart approach. But you need to be actively involved in the day-to-day operations or could get away from you really quickly. It\u2019s definitely not for everybody.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Romeo Aurelio with Century 21 Real Estate Alliance is building a team-first brokerage with a twist on the traditional business model.<\/p>\n","protected":false},"author":15802,"featured_media":4822,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3255],"tags":[],"coauthors":[1023],"class_list":["post-3226","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-archive"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.4 (Yoast SEO v26.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Team building strategy drives California brokerage&#039;s growth - RealTrends - Blog<\/title>\n<meta name=\"description\" content=\"Romeo Aurelio with Century 21 Real Estate Alliance is building a team-first brokerage with a twist on the traditional business model.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/preprod.realtrends.com\/blog\/2022\/06\/16\/team-building-strategy-drives-california-brokerages-growth\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Team building strategy drives California brokerage&#039;s growth\" \/>\n<meta property=\"og:description\" content=\"Romeo Aurelio with Century 21 Real Estate Alliance is building a team-first brokerage with a twist on the traditional business model.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/preprod.realtrends.com\/blog\/2022\/06\/16\/team-building-strategy-drives-california-brokerages-growth\/\" \/>\n<meta property=\"og:site_name\" content=\"RealTrends - Blog\" \/>\n<meta property=\"og:image\" content=\"https:\/\/preprod.realtrends.com\/blog\/wp-content\/uploads\/sites\/9\/2025\/03\/9ced5ef4-69ab-4ba7-a7cd-ec49be7b274d.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Richard Westlund\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@traceyveltFL\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Richard Westlund\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/preprod.realtrends.com\/blog\/2022\/06\/16\/team-building-strategy-drives-california-brokerages-growth\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/preprod.realtrends.com\/blog\/2022\/06\/16\/team-building-strategy-drives-california-brokerages-growth\/\"},\"author\":{\"name\":\"Tracey Velt\",\"@id\":\"https:\/\/preprod.realtrends.com\/blog\/#\/schema\/person\/c77c9a1ce6568611329a6cc5a1a64d7d\"},\"headline\":\"Team building strategy drives California brokerage&#8217;s growth\",\"datePublished\":\"2022-06-16T13:44:22+00:00\",\"dateModified\":\"2025-03-13T02:44:06+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/preprod.realtrends.com\/blog\/2022\/06\/16\/team-building-strategy-drives-california-brokerages-growth\/\"},\"wordCount\":511,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/preprod.realtrends.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/preprod.realtrends.com\/blog\/2022\/06\/16\/team-building-strategy-drives-california-brokerages-growth\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/preprod.realtrends.com\/blog\/wp-content\/uploads\/sites\/9\/2025\/03\/9ced5ef4-69ab-4ba7-a7cd-ec49be7b274d.png\",\"articleSection\":[\"Archive\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/preprod.realtrends.com\/blog\/2022\/06\/16\/team-building-strategy-drives-california-brokerages-growth\/#respond\"]}],\"isAccessibleForFree\":\"False\",\"hasPart\":{\"@type\":\"WebPageElement\",\"isAccessibleForFree\":\"False\",\"cssSelector\":\".wp-block-housingwire-piano-member\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/preprod.realtrends.com\/blog\/2022\/06\/16\/team-building-strategy-drives-california-brokerages-growth\/\",\"url\":\"https:\/\/preprod.realtrends.com\/blog\/2022\/06\/16\/team-building-strategy-drives-california-brokerages-growth\/\",\"name\":\"Team building strategy drives California brokerage's growth - RealTrends - Blog\",\"isPartOf\":{\"@id\":\"https:\/\/preprod.realtrends.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/preprod.realtrends.com\/blog\/2022\/06\/16\/team-building-strategy-drives-california-brokerages-growth\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/preprod.realtrends.com\/blog\/2022\/06\/16\/team-building-strategy-drives-california-brokerages-growth\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/preprod.realtrends.com\/blog\/wp-content\/uploads\/sites\/9\/2025\/03\/9ced5ef4-69ab-4ba7-a7cd-ec49be7b274d.png\",\"datePublished\":\"2022-06-16T13:44:22+00:00\",\"dateModified\":\"2025-03-13T02:44:06+00:00\",\"description\":\"Romeo Aurelio with Century 21 Real Estate Alliance is building a team-first brokerage with a twist on the traditional business model.\",\"breadcrumb\":{\"@id\":\"https:\/\/preprod.realtrends.com\/blog\/2022\/06\/16\/team-building-strategy-drives-california-brokerages-growth\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/preprod.realtrends.com\/blog\/2022\/06\/16\/team-building-strategy-drives-california-brokerages-growth\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/preprod.realtrends.com\/blog\/2022\/06\/16\/team-building-strategy-drives-california-brokerages-growth\/#primaryimage\",\"url\":\"https:\/\/preprod.realtrends.com\/blog\/wp-content\/uploads\/sites\/9\/2025\/03\/9ced5ef4-69ab-4ba7-a7cd-ec49be7b274d.png\",\"contentUrl\":\"https:\/\/preprod.realtrends.com\/blog\/wp-content\/uploads\/sites\/9\/2025\/03\/9ced5ef4-69ab-4ba7-a7cd-ec49be7b274d.png\",\"width\":1200,\"height\":675,\"caption\":\"9ced5ef4-69ab-4ba7-a7cd-ec49be7b274d\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/preprod.realtrends.com\/blog\/2022\/06\/16\/team-building-strategy-drives-california-brokerages-growth\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/preprod.realtrends.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Team building strategy drives California brokerage&#8217;s growth\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/preprod.realtrends.com\/blog\/#website\",\"url\":\"https:\/\/preprod.realtrends.com\/blog\/\",\"name\":\"RealTrends - Blog\",\"description\":\"Empowering Real Estate Decisions with Trusted Insights.\",\"publisher\":{\"@id\":\"https:\/\/preprod.realtrends.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/preprod.realtrends.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/preprod.realtrends.com\/blog\/#organization\",\"name\":\"RealTrends - Blog\",\"url\":\"https:\/\/preprod.realtrends.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/preprod.realtrends.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/preprod.realtrends.com\/blog\/wp-content\/uploads\/sites\/9\/2025\/03\/cropped-RTV_Horizontal_logo_Blue.png\",\"contentUrl\":\"https:\/\/preprod.realtrends.com\/blog\/wp-content\/uploads\/sites\/9\/2025\/03\/cropped-RTV_Horizontal_logo_Blue.png\",\"width\":2321,\"height\":227,\"caption\":\"RealTrends - Blog\"},\"image\":{\"@id\":\"https:\/\/preprod.realtrends.com\/blog\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/preprod.realtrends.com\/blog\/#\/schema\/person\/c77c9a1ce6568611329a6cc5a1a64d7d\",\"name\":\"Tracey Velt\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/preprod.realtrends.com\/blog\/#\/schema\/person\/image\/9b3cf1be6b1fb876ab0bd60ce0a485d0\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/ae51367450666ac65e816c5ed48f71a6aebe0ed43ea74c1f16500d37c0efc141?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/ae51367450666ac65e816c5ed48f71a6aebe0ed43ea74c1f16500d37c0efc141?s=96&d=mm&r=g\",\"caption\":\"Tracey Velt\"},\"description\":\"Tracey Velt is the Senior Director of Data &amp; Content. She is the host of the popular RealTrending podcast, manages content for the real estate team and The Gathering and leads editorial and sponsored research across the HW Media brands. Tracey has more than 25 years of experience writing and editing for the real estate industry and is the former editor in chief of Florida Realtor magazine. She resides in Florida.\",\"sameAs\":[\"https:\/\/www.linkedin.com\/in\/traceyvelt\/\",\"https:\/\/x.com\/traceyveltFL\"],\"url\":\"https:\/\/preprod.realtrends.com\/blog\/author\/tvelt\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Team building strategy drives California brokerage's growth - RealTrends - Blog","description":"Romeo Aurelio with Century 21 Real Estate Alliance is building a team-first brokerage with a twist on the traditional business model.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/preprod.realtrends.com\/blog\/2022\/06\/16\/team-building-strategy-drives-california-brokerages-growth\/","og_locale":"en_US","og_type":"article","og_title":"Team building strategy drives California brokerage's growth","og_description":"Romeo Aurelio with Century 21 Real Estate Alliance is building a team-first brokerage with a twist on the traditional business model.","og_url":"https:\/\/preprod.realtrends.com\/blog\/2022\/06\/16\/team-building-strategy-drives-california-brokerages-growth\/","og_site_name":"RealTrends - Blog","og_image":[{"width":1200,"height":675,"url":"https:\/\/preprod.realtrends.com\/blog\/wp-content\/uploads\/sites\/9\/2025\/03\/9ced5ef4-69ab-4ba7-a7cd-ec49be7b274d.png","type":"image\/png"}],"author":"Richard Westlund","twitter_card":"summary_large_image","twitter_creator":"@traceyveltFL","twitter_misc":{"Written by":"Richard Westlund","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/preprod.realtrends.com\/blog\/2022\/06\/16\/team-building-strategy-drives-california-brokerages-growth\/#article","isPartOf":{"@id":"https:\/\/preprod.realtrends.com\/blog\/2022\/06\/16\/team-building-strategy-drives-california-brokerages-growth\/"},"author":{"name":"Tracey Velt","@id":"https:\/\/preprod.realtrends.com\/blog\/#\/schema\/person\/c77c9a1ce6568611329a6cc5a1a64d7d"},"headline":"Team building strategy drives California brokerage&#8217;s growth","datePublished":"2022-06-16T13:44:22+00:00","dateModified":"2025-03-13T02:44:06+00:00","mainEntityOfPage":{"@id":"https:\/\/preprod.realtrends.com\/blog\/2022\/06\/16\/team-building-strategy-drives-california-brokerages-growth\/"},"wordCount":511,"commentCount":0,"publisher":{"@id":"https:\/\/preprod.realtrends.com\/blog\/#organization"},"image":{"@id":"https:\/\/preprod.realtrends.com\/blog\/2022\/06\/16\/team-building-strategy-drives-california-brokerages-growth\/#primaryimage"},"thumbnailUrl":"https:\/\/preprod.realtrends.com\/blog\/wp-content\/uploads\/sites\/9\/2025\/03\/9ced5ef4-69ab-4ba7-a7cd-ec49be7b274d.png","articleSection":["Archive"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/preprod.realtrends.com\/blog\/2022\/06\/16\/team-building-strategy-drives-california-brokerages-growth\/#respond"]}],"isAccessibleForFree":"False","hasPart":{"@type":"WebPageElement","isAccessibleForFree":"False","cssSelector":".wp-block-housingwire-piano-member"}},{"@type":"WebPage","@id":"https:\/\/preprod.realtrends.com\/blog\/2022\/06\/16\/team-building-strategy-drives-california-brokerages-growth\/","url":"https:\/\/preprod.realtrends.com\/blog\/2022\/06\/16\/team-building-strategy-drives-california-brokerages-growth\/","name":"Team building strategy drives California brokerage's growth - RealTrends - Blog","isPartOf":{"@id":"https:\/\/preprod.realtrends.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/preprod.realtrends.com\/blog\/2022\/06\/16\/team-building-strategy-drives-california-brokerages-growth\/#primaryimage"},"image":{"@id":"https:\/\/preprod.realtrends.com\/blog\/2022\/06\/16\/team-building-strategy-drives-california-brokerages-growth\/#primaryimage"},"thumbnailUrl":"https:\/\/preprod.realtrends.com\/blog\/wp-content\/uploads\/sites\/9\/2025\/03\/9ced5ef4-69ab-4ba7-a7cd-ec49be7b274d.png","datePublished":"2022-06-16T13:44:22+00:00","dateModified":"2025-03-13T02:44:06+00:00","description":"Romeo Aurelio with Century 21 Real Estate Alliance is building a team-first brokerage with a twist on the traditional business model.","breadcrumb":{"@id":"https:\/\/preprod.realtrends.com\/blog\/2022\/06\/16\/team-building-strategy-drives-california-brokerages-growth\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/preprod.realtrends.com\/blog\/2022\/06\/16\/team-building-strategy-drives-california-brokerages-growth\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/preprod.realtrends.com\/blog\/2022\/06\/16\/team-building-strategy-drives-california-brokerages-growth\/#primaryimage","url":"https:\/\/preprod.realtrends.com\/blog\/wp-content\/uploads\/sites\/9\/2025\/03\/9ced5ef4-69ab-4ba7-a7cd-ec49be7b274d.png","contentUrl":"https:\/\/preprod.realtrends.com\/blog\/wp-content\/uploads\/sites\/9\/2025\/03\/9ced5ef4-69ab-4ba7-a7cd-ec49be7b274d.png","width":1200,"height":675,"caption":"9ced5ef4-69ab-4ba7-a7cd-ec49be7b274d"},{"@type":"BreadcrumbList","@id":"https:\/\/preprod.realtrends.com\/blog\/2022\/06\/16\/team-building-strategy-drives-california-brokerages-growth\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/preprod.realtrends.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Team building strategy drives California brokerage&#8217;s growth"}]},{"@type":"WebSite","@id":"https:\/\/preprod.realtrends.com\/blog\/#website","url":"https:\/\/preprod.realtrends.com\/blog\/","name":"RealTrends - Blog","description":"Empowering Real Estate Decisions with Trusted Insights.","publisher":{"@id":"https:\/\/preprod.realtrends.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/preprod.realtrends.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/preprod.realtrends.com\/blog\/#organization","name":"RealTrends - Blog","url":"https:\/\/preprod.realtrends.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/preprod.realtrends.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/preprod.realtrends.com\/blog\/wp-content\/uploads\/sites\/9\/2025\/03\/cropped-RTV_Horizontal_logo_Blue.png","contentUrl":"https:\/\/preprod.realtrends.com\/blog\/wp-content\/uploads\/sites\/9\/2025\/03\/cropped-RTV_Horizontal_logo_Blue.png","width":2321,"height":227,"caption":"RealTrends - Blog"},"image":{"@id":"https:\/\/preprod.realtrends.com\/blog\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/preprod.realtrends.com\/blog\/#\/schema\/person\/c77c9a1ce6568611329a6cc5a1a64d7d","name":"Tracey Velt","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/preprod.realtrends.com\/blog\/#\/schema\/person\/image\/9b3cf1be6b1fb876ab0bd60ce0a485d0","url":"https:\/\/secure.gravatar.com\/avatar\/ae51367450666ac65e816c5ed48f71a6aebe0ed43ea74c1f16500d37c0efc141?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/ae51367450666ac65e816c5ed48f71a6aebe0ed43ea74c1f16500d37c0efc141?s=96&d=mm&r=g","caption":"Tracey Velt"},"description":"Tracey Velt is the Senior Director of Data &amp; Content. She is the host of the popular RealTrending podcast, manages content for the real estate team and The Gathering and leads editorial and sponsored research across the HW Media brands. Tracey has more than 25 years of experience writing and editing for the real estate industry and is the former editor in chief of Florida Realtor magazine. She resides in Florida.","sameAs":["https:\/\/www.linkedin.com\/in\/traceyvelt\/","https:\/\/x.com\/traceyveltFL"],"url":"https:\/\/preprod.realtrends.com\/blog\/author\/tvelt\/"}]}},"jetpack_featured_media_url":"https:\/\/preprod.realtrends.com\/blog\/wp-content\/uploads\/sites\/9\/2025\/03\/9ced5ef4-69ab-4ba7-a7cd-ec49be7b274d.png","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/preprod.realtrends.com\/blog\/wp-json\/wp\/v2\/posts\/3226","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/preprod.realtrends.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/preprod.realtrends.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/preprod.realtrends.com\/blog\/wp-json\/wp\/v2\/users\/15802"}],"replies":[{"embeddable":true,"href":"https:\/\/preprod.realtrends.com\/blog\/wp-json\/wp\/v2\/comments?post=3226"}],"version-history":[{"count":1,"href":"https:\/\/preprod.realtrends.com\/blog\/wp-json\/wp\/v2\/posts\/3226\/revisions"}],"predecessor-version":[{"id":7941,"href":"https:\/\/preprod.realtrends.com\/blog\/wp-json\/wp\/v2\/posts\/3226\/revisions\/7941"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/preprod.realtrends.com\/blog\/wp-json\/wp\/v2\/media\/4822"}],"wp:attachment":[{"href":"https:\/\/preprod.realtrends.com\/blog\/wp-json\/wp\/v2\/media?parent=3226"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/preprod.realtrends.com\/blog\/wp-json\/wp\/v2\/categories?post=3226"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/preprod.realtrends.com\/blog\/wp-json\/wp\/v2\/tags?post=3226"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/preprod.realtrends.com\/blog\/wp-json\/wp\/v2\/coauthors?post=3226"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}