{"id":3224,"date":"2022-07-18T21:09:03","date_gmt":"2022-07-18T21:09:03","guid":{"rendered":"https:\/\/preprod.realtrends.com\/blog\/2022\/07\/18\/will-virtual-land-property-sales-on-the-metaverse-take-off\/"},"modified":"2025-03-13T02:44:06","modified_gmt":"2025-03-13T02:44:06","slug":"will-virtual-land-property-sales-on-the-metaverse-take-off","status":"publish","type":"post","link":"https:\/\/preprod.realtrends.com\/blog\/2022\/07\/18\/will-virtual-land-property-sales-on-the-metaverse-take-off\/","title":{"rendered":"Will Metaverse virtual property sales take off?"},"content":{"rendered":"\n<p>The <a href=\"https:\/\/preprod.realtrends.com\/blog\/articles\/the-metaverse-is-the-new-frontier-of-real-estate\/\" target=\"_blank\" rel=\"noreferrer noopener\">metaverse<\/a> is still very much in its fledgling stages, but already it\u2019s become the word on everyone\u2019s lips when talking about the future of the internet. The technology promises to herald a seismic shift in how we work, play, communicate, and collaborate online, with emerging technologies like cryptocurrency, <a href=\"https:\/\/preprod.realtrends.com\/blog\/articles\/simplifying-crypto-nft-and-the-blockchains-impact-on-real-estate\/\" target=\"_blank\" rel=\"noreferrer noopener\">NFTs<\/a>, blockchain, machine learning, and reality technology joining forces to create a groundbreaking ecosystem.\u00a0<\/p>\n\n\n\n<p>One of the most significant developments attached to the metaverse is the rise of virtual real estate, which has captured the attention of investors around the world as they bid to gain a stake in this brave new world.&nbsp;<\/p>\n\n\n\n<p>The reason that metaverse real estate has taken off is because large institutions are already actively looking to build spaces online in which they can reach customers and resonate with new audiences. For many investors, the prospect of buying <a href=\"https:\/\/preprod.realtrends.com\/blog\/articles\/nft-mania-and-the-future-of-the-home-sale\/\" target=\"_blank\" rel=\"noreferrer noopener\">metaverse real estate<\/a>, which is made <a href=\"https:\/\/www.techopedia.com\/definition\/34529\/non-fungible-token-nft\">accessible via NFTs<\/a>, is a money-spinning investment that could see the value of their space increase exponentially as the metaverse becomes a reality.\u00a0<\/p>\n\n\n\n<p>However, like with all investments, there are many risks attached, and no virtual real estate should be bought without a significant level of research prior.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/preprod.realtrends.com\/blog\/wp-content\/uploads\/sites\/9\/2025\/03\/qqVPuELQ3fgEFfjmfIOKbLfKIlF3-FWazbIh_9uPUoj90V64E5jBv5L16ObaNvzK2GWOpM2EOinH4Q0yz4gJ_z9XgczRhXw0dacqvXGRjoIOYwNWFAJ45UMpPm3QcGNPpdI2S4-1WRl-YXK51A.png\" alt=\"\"\/><\/figure>\n\n\n\n<p><em>(Image: <\/em><a href=\"https:\/\/influencermarketinghub.com\/metaverse-virtual-real-estate\/\"><em>Influencer Marketing Hub<\/em><\/a><em>)<\/em><\/p>\n\n\n\n<p>As forecasts show, a compound annual growth rate (CAGR) of 31.2% between 2022 and 2028 indicates that there\u2019s plenty of potential for investments made today to grow in value, and with a virtual plot of land selling for $4.3 million already, we can see that big money is already being thrown around by investors.\u00a0<\/p>\n\n\n\n<p>\u201cPeople are already willing to invest heavily in &#8220;Internet properties&#8221;, including digital real estate, digital fashion, premium cars and the like. Global giants like <strong>Unity<\/strong>, <strong>Apple<\/strong>, <strong>Meta<\/strong>, <strong>Roblox<\/strong>, <strong>Microsoft<\/strong>, <strong>Nvidia<\/strong> have created their own metaverses and continue to invest,\u201d says Maxim Manturov, head of investment advice at <strong>Freedom Finance Europe<\/strong>.\u00a0<\/p>\n\n\n\n<p>\u201c<strong>Emergen Research<\/strong> analysts predict the metaverse market will grow to $829 billion by 2028 and <strong>Bloomberg Intelligence<\/strong> analysts predict it will reach $800 billion by 2024. <strong>Morgan Stanley<\/strong> estimates China&#8217;s metaverse market could be worth 52 trillion Renminbi (about $8 trillion) in the coming years,\u201d Manturov adds.<\/p>\n\n\n\n<p>However, it\u2019s worth it for investors to understand the trends that are likely to emerge alongside the metaverse and how they may impact their respective investments. As we saw with the dotcom boom, an emerging technology that features a form of virtual real estate can carry many different ramifications across a range of industries. With this in mind, let\u2019s take a deeper look into three things that investors should expect to see as the metaverse begins to take off:<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-cryptocurrency-and-the-metaverse-are-set-to-go-hand-in-hand\">Cryptocurrency and the Metaverse are set to go hand-in-hand<\/h4>\n\n\n\n<p>Just like physical real estate, virtual real estate will cost money \u2014 but what money will drive the market?\u00a0<\/p>\n\n\n\n<p>Today, the most popular metaverse ecosystems that allow users to buy property are <a href=\"https:\/\/nftnow.com\/guides\/virtual-real-estate-how-to-buy-land-in-the-metaverse-right-now\/\">built on the Ethereum blockchain<\/a>, meaning that transactions are handled by the cryptocurrency, ETH. Ethereum\u2019s influence on the metaverse can be seen in the frequency in which NFT projects are opting to use the digital currency to deal with purchases and sales.&nbsp;<\/p>\n\n\n\n<p>As opposed to the more famous cryptocurrency, <strong>Bitcoin<\/strong>, <strong>Ethereum<\/strong> has a more functional blockchain and the capacity to host faster and more efficient transactions. This makes the coin the current front runner as the native currency of the metaverse, but in becoming dominant, the value of ETH could fundamentally change between now and in the coming years.\u00a0<\/p>\n\n\n\n<p>The <a href=\"https:\/\/en.freedom24.com\/ideas\/11841-cryptocurrency-for-portfolio-diversification\">value of cryptocurrencies can change<\/a> dramatically based on market sentiment, meaning that a plot of land worth, say, 5 ETH today could be a different proposition entirely if the value of Ethereum rises significantly between now and five years down the line.&nbsp;<\/p>\n\n\n\n<p>With this in mind, investors will need to look for real estate opportunities and opportunities in the price of Ethereum, too. By choosing to wait for dips in the cryptocurrency market before making purchases, the value of investments may stretch further.\u00a0<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">The rule of location, location, location will still apply<\/h4>\n\n\n\n<p>The metaverse promises to be an interconnected space in which one click can transport users from one virtual neighborhood to another. So, just how important will location really be?&nbsp;<\/p>\n\n\n\n<p>Sam Huber, founder and CEO of <strong>Admix<\/strong>, a metaverse advertising agency, believes that location may be pivotal in the functionality of the metaverse \u2014 depending on which platform becomes dominant in the future:<\/p>\n\n\n\n<p>\u201cDifferent platforms are solving it or trying to solve it in different ways. On one extreme, you have platforms where distance doesn&#8217;t matter at all, which is kind of currently the case on <strong>Sandbox<\/strong> because you can just basically click in the area that you want to go and go there directly,\u201d <a href=\"https:\/\/www.coindesk.com\/learn\/location-location-location-investing-in-real-estate-in-the-metaverse\/\">Hubner explained<\/a>.<\/p>\n\n\n\n<p>\u201cIf the distance is not a problem, then technically you shouldn&#8217;t have areas that are much more expensive than others because you can always get anywhere, even if it&#8217;s at the edge of the map,\u201d he added.<\/p>\n\n\n\n<p>However, in the metaverse ecosystem, <strong>Somnium Space<\/strong>, for instance, jumping from one side of the map to another comes at a cost \u2014 encouraging more users to walk and bringing more value to different neighborhoods.\u00a0<\/p>\n\n\n\n<p>On top of this, it\u2019s likely that we\u2019ll see institutions buying into premium value areas to create functional virtual shopping districts where various brands are closer together for the ease of customers to navigate from one shop to another.&nbsp;<\/p>\n\n\n\n<p>This implies strongly that we\u2019ll see the metaverse mimic many real world locations where users will be able to enjoy a thriving central business district with high value locations whilst land on the outskirts will be considerably cheaper to buy.\u00a0<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Expect to encounter scammers\u00a0<\/h4>\n\n\n\n<p>Safety in the metaverse will be a key concern for users and investors alike. Built on blockchain, which is an immutable digital ledger, the metaverse promises to be a secure place where property can be safely stored and correctly attributed to its rightful owner. However, this doesn\u2019t mean that scammers won\u2019t still attempt to <a href=\"https:\/\/www.forbes.com\/sites\/bernardmarr\/2022\/03\/23\/how-to-buy-land--real-estate-in-the-metaverse\/?sh=6f06bc3a546e\">steal your virtual assets<\/a>.&nbsp;<\/p>\n\n\n\n<p>Just like in the world of cryptocurrencies and NFTs today, phishing scams and attempts to deceive investors into giving up their properties will be rife throughout the metaverse &#8211; after all, it\u2019s a place where cyber criminals can forcibly access vast fortunes in digital assets without having to leave their homes.&nbsp;<\/p>\n\n\n\n<p>Recently, we saw an NFT investor <a href=\"https:\/\/www.theblockcrypto.com\/post\/140702\/bored-ape-holder-loses-nfts-worth-567000-to-a-scammer\">lose $570,000 worth<\/a> of assets in a trade offer for worthless PNGs of NFTs with a false verification mark printed directly on to the tokens. This form of elaborate deception can be expected to continue when it comes to ownership in the metaverse.&nbsp;<\/p>\n\n\n\n<p>With this in mind, metaverse real estate investors must remember to remain vigilant at all times whilst getting to know the exciting world of the metaverse. Always conduct research and assume that anything which seems too good to be true generally is.\u00a0<\/p>\n\n\n\n<p><em>This column does not necessarily reflect the opinion of RealTrends\u2019 editorial department and its owners.<\/em><\/p>\n\n\n\n<p><em><a href=\"dmytro@solvid.co.uk\" target=\"_blank\" rel=\"noreferrer noopener\">Dmyrto<\/a> is a London-based finance writer and founder of <strong>Solvid<\/strong> and <strong>Pridicto<\/strong>.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>While the metaverse is in early days, the rise of virtual real estate is on people&#8217;s radar. But, like all investments, there are risks attached.<\/p>\n","protected":false},"author":15802,"featured_media":4822,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3255],"tags":[],"coauthors":[2710],"class_list":["post-3224","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-archive"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.4 (Yoast SEO v26.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Will Metaverse virtual property sales take off? - RealTrends - Blog<\/title>\n<meta name=\"description\" content=\"While the metaverse is in early days, there is a rise of virtual real estate sales. 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