{"id":3142,"date":"2022-05-23T18:29:53","date_gmt":"2022-05-23T18:29:53","guid":{"rendered":"https:\/\/preprod.realtrends.com\/blog\/2022\/05\/23\/meet-percy-buyside-announces-rebranding\/"},"modified":"2025-03-13T02:43:07","modified_gmt":"2025-03-13T02:43:07","slug":"meet-percy-buyside-announces-rebranding","status":"publish","type":"post","link":"https:\/\/preprod.realtrends.com\/blog\/2022\/05\/23\/meet-percy-buyside-announces-rebranding\/","title":{"rendered":"Meet Percy: Buyside announces rebranding"},"content":{"rendered":"\n

Buyside<\/strong>, a real estate industry provider of homebuyer intent and seller leads, will rebrand itself under the name Percy<\/strong>, company executives announced Monday.<\/p>\n\n\n\n

The new name honors the company\u2019s first investor, a great uncle of founder and CEO Charles J. Williams IV, who hopes this name is less restrictive than the company’s previous monniker. <\/p>\n\n\n\n

\u201cMany people were hung up on the name \u2018Buyside,\u2019 when in fact we are much more \u2013 we are the top seller lead generation tool for real estate,\u201d Williams said in a statement. \u201cThe new brand allows us to expand into new markets like mortgage, bringing purchase loan opportunities to originators.\u201d<\/p>\n\n\n\n

But the rebranding isn’t Percy’s only big news. The company also announced it has raised $10 million in equity funding. Investments came from various fintech and real estate companies, including Howard Hanna Real Estate Services <\/strong>and Leading Real Estate Companies of the World<\/a><\/strong>. Percy plans to use the funds to expand and grow revenue by dedicating resources to marketing, sales and systems integration.<\/p>\n\n\n\n

The Percy platform uses artificial intelligence to identify consumer intent, helping real estate agents, brokers, and now mortgage lenders, generate leads. Percy began working with lenders through the recent launch of Prosperity Home Mortgage<\/strong>, which has 565 loan officers across the U.S.<\/p>\n\n\n\n

\u201cWith Percy\u2019s success and adoption from our real estate brands, it only made sense for PHM to leverage the same application for our loan officers,\u201d Ron Wivagg, the national sales manager for Prosperity Home Mortgage, said in a statement. \u201cWe now have a tech ecosystem that services both the real estate and mortgage businesses, which helps us maintain oversight of our client\u2019s intent to transact.\u201d<\/p>\n\n\n\n

According to the company, Percy serves brokers in 60% of all real estate transactions. Additionally, in the first quarter of 2022, the company said application productivity showed a 36% increase in homeowner subscriptions and a total of $71.7 billion in transaction opportunities, up from roughly $20 billion during the first quarter of 2021.<\/p>\n","protected":false},"excerpt":{"rendered":"

Real estate industry provider of homebuyer intent and seller leads, Buyside, raised $10 million in equity funding and is rebranding to Percy.<\/p>\n","protected":false},"author":34740,"featured_media":4822,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3255],"tags":[],"coauthors":[1760],"class_list":["post-3142","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-archive"],"acf":[],"yoast_head":"\nMeet Percy: Buyside announces rebranding - RealTrends - Blog<\/title>\n<meta name=\"description\" content=\"Real estate industry provider of homebuyer intent and seller leads, Buyside, raised $10 million in equity funding and is rebranding to Percy.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/preprod.realtrends.com\/blog\/2022\/05\/23\/meet-percy-buyside-announces-rebranding\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Meet Percy: Buyside announces rebranding\" \/>\n<meta property=\"og:description\" content=\"Real estate industry provider of homebuyer intent and seller leads, Buyside, raised $10 million in equity funding and is rebranding to Percy.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/preprod.realtrends.com\/blog\/2022\/05\/23\/meet-percy-buyside-announces-rebranding\/\" \/>\n<meta property=\"og:site_name\" content=\"RealTrends - 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